National Rollout of Wireless Charging - by Duracell Powermat - Begins in Starbucks

   National Rollout of Wireless Charging - by Duracell Powermat - Begins in

100,000 'Powermat Spots' to be Deployed in Participating Starbucks and Teavana
Fine Teas + Tea Bars

PR Newswire

SEATTLE and NEW YORK, June 12, 2014

SEATTLE and NEW YORK, June 12, 2014 /PRNewswire/ -- Duracell Powermat and
Starbucks today announced that they have begun a national rollout of Powermat
wireless charging in Starbucks beginning with stores in San Francisco's Bay
Area. The companies will expand Powermat to additional major markets in 2015,
with a full national rollout in Starbucks company-operated stores and Teavana
Fine Teas + Tea Bars planned over time. Initial pilots in Europe and Asia are
expected within the year.

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"From WiFi and the in-store Starbucks Digital Network to mobile payment and
digital music downloads, we have always tried to anticipate our customers'
needs early in the adoption curve and provide a world-class solution. We are
thrilled to offer our customers that next level of convenience with Powermat
wireless charging. Rather than hunting around for an available power outlet,
they can seamlessly charge their device while enjoying their favorite food or
beverage offering right in our stores," said Adam Brotman, chief digital
officer at Starbucks. "We were pleased with the customer response to the pilot
tests, and we're now expanding this offering nationally to provide our
customers a quality and reliable experience as they use our stores as their
respite, their office away from home or as a gathering place with their
friends and family."

Stores will be equipped with 'Powermat Spots' - designated areas on tables
and counters where customers can place their compatible device and charge
wirelessly. Select Starbucks stores in Boston and San Jose offer Powermat
today and the broader rollout can be tracked at

"Powermat Spots in Starbucks are the result of almost a decade of scientific
research spanning material sciences, magnetic induction and mesh networking,"
said Ran Poliakine, CEO of Powermat Technologies. "The two-pronged
power-plug dates back to the era of the horse drawn carriage, so that today's
announcement marks the first meaningful upgrade to the way we access power in
well over a century."

Powermat Spots comply with the open standard set by the PMA – whose members
include AT&T, Blackberry, HTC, Huawei, LG, Microsoft, Qualcomm, Samsung, TI
and ZTE – resulting in a growing universe of devices and accessories that will
charge seamlessly in Starbucks.

"Starbucks is a highly regarded global brand and its decision to rollout a
Powermat network is both empowering and transformative for consumers and the
mobile industry as a whole," said Jeff Howard, vice president, Mobile Devices
and Accessories, AT&T Mobility. "Many of our newer devices have compatible
technology either embedded or available as an added feature to give consumers
the freedom to charge wirelessly. Today's announcement marks an important time
for our customers – they will have the freedom to stay charged effortlessly in
Starbucks stores nationwide over time."

"Starbucks is transforming the way consumers get power to their phones, in
much the same way it made WiFi a standard amenity in public places. This
endeavor is a criticalstep in Duracell's vision to make dead battery anxiety
a thing of the past," said Stassi Anastassov, President of Duracell at Procter
& Gamble. "When Starbucks introduced WiFi in their stores in 2001, 95 percent
of devices didn't have WiFi, and multiple standards hampered the industry.
The rest is history. Starbucks' plans to offer Powermat nationally is likely
to settle any lingering standards questions, and usher wireless power into the

About Duracell Powermat
Duracell Powermat is the joint venture between Procter & Gamble's Duracell
brand and Powermat Technologies. Duracell Powermat provides real-life power
solutions for consumers both at-home and on-the-go at select retailers and at As part of the Procter & Gamble Company (NYSE: PG),
Duracell has been powering people around the world for more than 40 years.
Powermat Technologies is a pioneer and leader of the wireless power industry,
and its technology forms the basis of the open standard set by the PMA - the
platform of choice for such global leaders as AT&T, DuPont, Duracell, General
Motors and Starbucks. To learn more please visit, and follow
Powermat viaFacebook, andTwitter.

About Starbucks
Since 1971, Starbucks Coffee Company has been committed to ethically sourcing
and roasting high-quality arabica coffee. Today, with stores around the globe,
the company is the premier roaster and retailer of specialty coffee in the
world. Through our unwavering commitment to excellence and our guiding
principles, we bring the unique Starbucks Experience to life for every
customer through every cup. To share in the experience, please visit us in our
stores or online at For more information on this news
release, contact us.

Scott Eisenstein
Duracell Powermat & Powermat Technologies
+1 212 810 6544

Linda Mills
Starbucks Coffee Company
+1 206-318-7100

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Phone with charger on Powermat at Starbucks

Powermat spots on Starbucks counters

People using Powermat at Starbucks

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SOURCE Powermat Technologies Ltd.

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