American Media, Inc. And NBC Sports Group Announce Partnership For The 2014 Mr. Olympia Competition

 American Media, Inc. And NBC Sports Group Announce Partnership For The 2014
                           Mr. Olympia Competition

PR Newswire

NEW YORK, June 12, 2014

NEW YORK, June 12, 2014 /PRNewswire/ – American Media, Inc. (AMI) and NBC
Sports Group today announced a partnership to televise the 2014 Mr. Olympia
contest on NBCSN. The partnership will feature two 90-minute telecasts of the
50^th annual Mr. Olympia where three-time champion Phil Heath will defend his
title at Orleans Arena in Las Vegas.

"We are pleased to partner with NBC Sports Group to bring the excitement of
the 2014 Mr. Olympia, and all of the events of Olympia Weekend, to a national
television audience," said AMI Chairman, President, and CEO David J. Pecker.
"The Olympia Weekend is an extraordinary event that underscores the passion
and commitment that every competitor brings to the stage, and the exhilaration
of the more than forty thousand spectators that will attend this year's
event."

The partnership brings the Mr. Olympia back to TV for the first time since
1984 when Lee Haney won his first of eight titles. NBCSN will televise two
90-minute specials around the event, the first on October 18 at 1:30 p.m. ET
and the second on October 25 at 5:30 pm ET.

"We look forward to bringing the bodybuilding world's most prestigious event
back to television for its 50th annual contest," said Lou Ferrer, Director,
Programming Acquisitions, NBC Sports Group.

Each telecast will highlight various aspects of the Mr. Olympia competition,
featuring some of the sport's biggest stars including Kai Greene, Dennis Wolf,
Branch Warren, and Mamdouh "Big Ramy" Elssbiay as they attempt to wrest the
coveted title from defending champion Phil Heath. One of the most notable
winners of the contest was a young Austrian bodybuilder named Arnold
Schwarzenegger who was named Mr. Olympia in 1970 at 23 years-old.
Schwarzenegger was the youngest competitor to claim the title, and went on to
win seven titles in total (1970-1975, 1980).

"It is a great opportunity to have this year's Olympia Weekend broadcast on
NBCSN, exposing the sport to an even broader audience who will see what
bodybuilding and fitness are all about and getting an up-close view of the
larger-than-life personalities," said Jim Manion IFBB Professional League
President. "Not only willthis help raise the sport to new heights by
showcasing the hard work and passion of today'ssuperstars like reigning and
three-time Mr. Olympia Phil Heath, number one challenger Kai Greene, Dennis
Wolf, and Shawn Rhoden, it may eveninspirea future Mr. Olympia."

In addition to crowning Mr. Olympia, the telecasts will also showcase how the
Mr. Olympia competition has grown from its humble beginnings in 1965 into a
four-day exposition featuring the Fitness, Figure, and Bikini Olympia
contests, men's and women's physique contests, and several other activities
and events. Last year, more than 40,000 people passed through the doors for
The Mr. Olympia Fitness and Performance Weekend.

The 2014 Mr. Olympia Fitness and Performance weekend takes place September
18-21 at the Orleans Arena in Las Vegas, NV. Tickets are available now at
mrolympia.com or by calling 888-234-2334.

For Listings and the NBCSN Channel Finder, visit
http://www.nbcsports.com/tv-listings. 

About American Media, Inc.:

American Media, Inc. (AMI) owns and operates the leading print and digital
celebrity and health & fitness media brands in the United States. AMI's titles
include National Enquirer, Star, OK!, Globe, National Examiner, Country
Weekly, Soap Opera Digest, Shape, Fit Pregnancy, Natural Health, Men's
Fitness, Muscle & Fitness, Flex and Muscle & Fitness Hers. AMI also manages 18
different digital sites including RadarOnline.com, OKmagazine.com,
CountryWeekly.com, Shape.com, FitPregnancy.com, MensFitness.com,
MuscleandFitness.com and Flexonline.com. AMI's magazines have a combined total
circulation of 7.1+ million and reach more than 56 million men and women each
month. AMI's digital properties reach an average of 41+ million unique
visitors and 313+ million page views monthly.

About NBCSN:

NBCSN, part of the NBC Sports Group, is dedicated to serving passionate sports
fans. Now in more than 85 million homes, the Emmy Award-winning network is the
cable television home of the Summer and Winter Olympics, National Hockey
League (NHL), Premier League, FormulaOne, Major League Soccer (MLS), IndyCar,
Tour de France, the 34th America's Cup, and beginning in 2015, NASCAR.In
addition, NBCSN features college football, college basketball, college hockey,
cycling, outdoor programming, horse racing surrounding the Triple Crown and
Breeders' Cup, Fight Night boxing, Ironman, the Dew Tour and USA Sevens Rugby.
The network is also home to original programs such as Costas Tonight, NFL
Turning Point, Pro Football Talk, The Dan Patrick Show, Sports Dash with
Yahoo! Sports and NASCAR America. NBCSN is distributed via cable systems and
satellite operators throughout the United States.

SOURCE American Media, Inc.

Contact: Eric Klee, American Media, Inc., (917) 256-5483
 
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