La Boulange Opens New All-Day Concept in Los Angeles

  La Boulange Opens New All-Day Concept in Los Angeles

  First La Boulange restaurant outside of San Francisco offering breakfast,
                    lunch and dinner will open on June 12

Business Wire

SAN FRANCISCO -- June 12, 2014

Today La Boulange opened the doors to its first restaurant outside of its
hometown San Francisco, bringing a new, all-day concept to the Los Angeles
dining scene. Inspired by La Boulange’s rustic bakery and café roots, the new
all-day menu offers breakfast, lunch and dinner, bringing the same passion and
commitment to serving authentic, delicious food paired with an upscale, yet
approachable vibe and atmosphere customers can enjoy throughout the day.

“Since opening our first bakery, Boulangerie, in San Francisco in 1999, our
vision has always been to share our passion for incredible food in a great
atmosphere with as many people as possible,” said Pascal Rigo, founder of La
Boulange. “Having the opportunity to bring that passion to the vibrant Los
Angeles food scene is incredible and a natural next step for the La Boulange
brand.”

The new menu builds on many of the traditional and popular dishes that have
been served in the brand’s San Francisco cafes for many years, using local
California-sourced ingredients wherever possible. Menu items range from
omelets or scrambles, to hearty house-made granola and yogurt, to open-faced
sandwiches and build-your-own burgers made with grass-fed beef. These are all
paired with a variety of beverages including single origin pour over coffee,
tap wine and beer, house-made specialty cocktails and handcrafted super thick
milkshakes.

The restaurant features a “modern farmhouse”-inspired design to create a warm,
inviting and relaxed atmosphere where guests feel comfortable gathering for a
meal or drink any time of the day. Every element from the butcher block-style
tables to the chairs, subway tiles, lighting, stenciled concrete, signage and
artwork have been thoughtfully selected to foster this warm, inviting and
relaxed atmosphere.

La Boulange is committed to giving back to the communities it serves. For
every Club Sandwich purchased, La Boulange will donate 35 cents to the LA
Regional Food Bank. For every 35 cents, the LA Regional Food Bank distributes
enough food for one meal. La Boulange has been successful in its hometown
community efforts – since starting its La Boulange Fridays fundraising program
just three years ago, the brand has helped to raise $1 million in donations
for various San Francisco Bay Area local nonprofits. Learn more about the Food
Bank at www.LaFoodBank.org.

The new Los Angeles La Boulange all-day concept, located at 359 S La Brea Ave
(corner of LA Brea and 4^th), will be open 7 a.m. to 10 p.m., seven days a
week starting on Thursday, June 12. Customers can learn more at
www.Laboulangeallday.com.

About La Boulange

Since its founding in 1996, La Boulange Café & Bakery has expanded to 22
artisan cafés in San Francisco, making it one of the city’s most beloved
restaurants. Rooted in the French traditions of its mother bakery in San
Francisco, La Boulange offers delicious, wholesome and authentic food, made
with the very best ingredients. Building on its popularity and culinary
expertise in San Francisco, in 2014 La Boulange expanded to Southern
California with the opening of its first all-day concept serving breakfast,
lunch and dinner. La Boulange is committed to supporting its communities by
being socially and environmentally responsible neighbors. For more
information, hours and locations, visit laboulangebakery.com and
laboulangeallday.com.

About La Boulange and Starbucks

When Starbucks acquired the La Boulange bakery brand in 2012, the company set
forth its commitment to accelerate the expansion of La Boulange™ food within
Starbucks retail stores, in addition to further build a differentiated brand
and customer experience in the premium retail bakery café category. The La
Boulange brand has built a foundation within its existing footprint in San
Francisco and within Starbucks that is grounded in the morning business, with
tremendous opportunity for a differentiated food experience that extends to
other day parts.

Contact:

Starbucks Coffee Company
Holly Hart Shafer, 206-318-7100
press@Starbucks.com
 
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