The Good Stuff Is BACK: Bosco® Syrup Introduces New Sea Salt Caramel and Fudge Brownie Flavors

  The Good Stuff Is BACK: Bosco® Syrup Introduces New Sea Salt Caramel and
  Fudge Brownie Flavors

    New flavors supported by national distribution in Walmart and updated
                                  packaging

Business Wire

TOWACO, N.J. -- June 11, 2014

With “starring” roles in Seinfeld, Shrek, and Laverne & Shirley, Bosco® Syrup
is no stranger to the big screen. After 35 years as a regional brand, this
year The Good Stuff is going even bigger with national distribution in Walmart
that will debut two new flavors: Sea Salt Caramel Syrup and Fudge Brownie
Syrup.

Bosco Syrup Introduces New Sea Salt Caramel and Fudge Brownie Flavors (Photo:
Business Wire)

Bosco Syrup Introduces New Sea Salt Caramel and Fudge Brownie Flavors (Photo:
Business Wire)

Seinfeld’s George Costanza loved Bosco enough to make it his ATM code and even
the cantankerous Shrek boastfully declared his love for the iconic, original
milk enhancer. While Bosco will forever bring to mind these beloved pop
culture references, it is the hearts and taste buds of the long-time
passionate fans that extend the brand footprint nationally.

“We’re tremendously excited to reintroduce Bosco to the national stage with
two new flavors that we know our consumers will go crazy about,” explained
Scott Sanders, Co-Owner of Bosco. “The launch of these flavors, coupled with
coast-to-coast supply in Walmart and updated graphics, will help Bosco
recapture its place as an iconic American favorite.”

With natural cocoa, vitamin B, and the thickest and richest syrup around,
Bosco is a simple way to enjoy the delicious goodness of Chocolate. The new
varieties will come in a 15-ounce squeeze bottle with an SRP of $1.99-$2.49,
and the flavors are sure to enhance any ice cream sundae or glass of milk.

“We know Moms want her kids to drink more milk, and Bosco is out to help her
do just that with a chocolaty treat from her own childhood,” Sanders
continued. “So we’re asking moms everywhere to grab a bottle and a glass, and
share some of your favorite memories with your loved ones this summer!”

Bosco Chocolate Syrup, created in 1928, is American-made and family-owned for
four generations. For news and updates on Bosco’s comeback, visit
www.BoscoWorld.com or www.Facebook.com/BoscoChocolate.

About Bosco^® Syrup

Bosco^® Syrup is a 4^th generation family-owned business based out of Towaco,
New Jersey. Made in the USA, Bosco Syrup was created by a doctor in 1928 and
is the original milk enhancer and category creator. Bosco has been a staple in
American pantries and pop culture, with references in Seinfeld and Shrek,
among many others. Now available nationwide in Walmart, Bosco Syrup is perfect
with milk, ice cream, fruit, and more. With Vitamins B2, B3, and B6, Bosco
provides Moms with the help they need to get their children to drink more
milk. For more information, please visit www.BoscoWorld.com or
www.Facebook.com/BoscoChocolate.

Photos/Multimedia Gallery Available:
http://www.businesswire.com/multimedia/home/20140611005282/en/

Multimedia
Available:http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50883366&lang=en

Contact:

For Bosco Syrup
Media
Chris Spina, 908-249-2327
CSpina@strat-igence.com
 
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