TripAdvisor Launches Its Instant Booking Feature For Mobile
New Feature for TripAdvisor Mobile App and Mobile Website Now Available in
U.S.; Simplifies Hotel Booking Process for Travelers
NEWTON, Mass., June 11, 2014
NEWTON, Mass., June 11, 2014 /PRNewswire/ --TripAdvisor®, the world's largest
travel site*, today announced the launch of its instant booking featureon its
mobile app and mobile website on smartphone. The new feature allows travelers
to quickly and easily make a hotel booking through TripAdvisor booking
partners without leaving the TripAdvisor site experience.
"TripAdvisor is launching the instant booking feature to remove 'friction'
from the mobile booking process and improve the customer experience on mobile
by allowing travelers to make a reservationwithout leaving theTripAdvisor
environment," said Adam Medros, senior vice president, global product,
TripAdvisor. "Instant booking not only provides a more efficient hotel booking
experience for travelers, but also benefits our hotel and online travel agency
partners with the potential for more bookings and improved downstream
More Travelers Planning Trips on Mobile
Instant Booking helps travelers book accommodations on-the-go – and more
travelers are using their mobile phones as an in-market travel-planning
resource. According to the latest TripAdvisor TripBarometer study¹, 90 percent
of travelers report using their mobile phones on vacation, with more than a
quarter (27%) using their mobile phones to look for hotels.
Instant booking is currently available in the U.S., with a gradual roll out to
additional markets and with more partners expected later this year. Current
instant booking launch partners include Choice Hotels, Getaroom.com and Tingo.
"We are extremely proud to partner with TripAdvisor on instant booking, making
it easier for our customers to book hotel reservations," said Robert McDowell,
senior vice president, marketing and distribution of Choice Hotels. "Choice
Hotels wants to ensure that we provide cutting edge, flexible and mobile
options for guests as the way hotel reservations are made constantly evolves."
¹ Methodology: The TripBarometer study, by TripAdvisor, is based upon an
online survey conducted from February 14to March 10,2014, conducted by
Ipsos, a global research firm. A total of 61,007 interviews were completed in
32 markets, spanningseven regions. The sample is made up of 50,637 consumers
who are TripAdvisor website users and Ipsos online panelists who have
researched their travel plans online in the last year; and 10,370
representatives from accommodations on TripAdvisor database, making it the
world's largest combined accommodation and traveler survey.
TripAdvisor®is the world's largest travel site*, enabling travelers to plan
and have the perfect trip. TripAdvisor offers trusted advice from real
travelers and a wide variety of travel choices and planning features with
seamless links to booking tools. TripAdvisor branded sites make up the largest
travel community in the world, reaching nearly 260 million unique monthly
visitors**, and more than 150 million reviews and opinions covering more than
4 million accommodations, restaurants and attractions. The sites operate in 41
countries worldwide, including China under daodao.com. TripAdvisor also
includes TripAdvisor for Business, a dedicated division that provides the
tourism industry access to millions of monthly TripAdvisor visitors.
TripAdvisor, Inc. (NASDAQ: TRIP) manages and operates websites under 23 other
travel media brands: www.airfarewatchdog.com, www.bookingbuddy.com,
www.cruisecritic.com, www.everytrail.com, www.familyvacationcritic.com,
www.flipkey.com, www.gateguru.com, www.holidaylettings.co.uk,
www.holidaywatchdog.com, www.independenttraveler.com, www.jetsetter.com,
www.lafourchette.com, www.niumba.com,www.onetime.com, www.oyster.com,
www.seatguru.com, www.smartertravel.com, www.tingo.com,www.travelpod.com,
www.tripbod.com, www.vacationhomerentals.com, www.virtualtourist.com, and
*Source: comScore Media Metrix for TripAdvisor Sites, worldwide, Q1 2014
**Source: Google Analytics, average monthly unique users, Q1 2014; does not
include traffic to daodao.com
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Contact: Kevin Carter, (617) 795-7577, email@example.com
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