Olympus' ENDOEYE FLEX 3D Articulating Videoscope Receives Breakthrough Innovation Technology Award at Premier, Inc.'s 2014 Nati

    Olympus' ENDOEYE FLEX 3D Articulating Videoscope Receives Breakthrough
  Innovation Technology Award at Premier, Inc.'s 2014 National Breakthroughs

World's Only Articulating HD 3D Laparoscopic Surgical Video System Improves
Speed, Accuracy and Precision When Compared to 2D Systems

PR Newswire

CENTER VALLEY, Pa., June 11, 2014

CENTER VALLEY, Pa., June 11, 2014 /PRNewswire/ --Olympus, a global technology
leader in delivering innovative diagnostic and therapeutic solutions for
medical and surgical procedures, among other core businesses, announced today
that its ENDOEYE FLEX 3D articulating videoscope was one of 16 medical
innovations on display in front of thousands of healthcare providers and
experts at the at the Premier, Inc. 2014 Breakthroughs Conference and

Olympus' ENDOEYE FLEX 3D articulating videoscope received the Breakthrough
Innovation Technology Award at the Premier, Inc. 2014 Breakthroughs Conference
and Exhibition. The Olympus ENDOEYE FLEX 3D is the world's only articulating
HD 3D video laparoscope that helps restore the surgeon's natural 3D vision and
depth perception during surgical procedures.

Olympus' 3D Imaging System was showcased during the conference's sixth annual
Innovation Celebration, which recognizes advances in healthcare while
highlighting industry suppliers committed to innovation and improving patient

"We are honored to be recognized by Premier for innovative technology that
will help physicians and surgeons improve the overall care of their patients,"
said Luke Calcraft, President of the Medical Systems Group at Olympus
Corporation of the Americas. "Olympus is fully committed to helping healthcare
facilities fulfill the requirements of healthcare reform aimed at improving
quality of care, decreasing costs and enhancing patient satisfaction."

Olympus' ENDOEYE FLEX 3D is the world's only articulating HD 3D videoscope.
The system's 3D visualization provides depth perception and a precise spatial
view of anatomy that cannot be achieved with traditional 2D systems, producing
bright, natural 2D and 3D images in a lightweight and ergonomic design. It
also delivers up to 100 degrees of articulation in all directions, enabling
observation and therapy in the entire peritoneal cavity — and with a level
visual horizon. 

When compared with traditional 2D surgical systems, the ENDOEYE FLEX 3D
delivers value to surgeons and patients by reducing surgical errors and
improving the speed, accuracy and precision of surgical tasks such as
dissection, grasping and suturing, based on internal Olympus testing conducted
using a simulated surgical model.* Olympus' 3D system also provides surgeons
with real time tactile feedback, which is lost when using robotic

The modular design of the Olympus 3D Imaging System makes it easy to add 3D
capability to existing Olympus EVIS EXERA III universal imaging systems,
reducing the investment necessary to add 3D capability. The EVIS EXERA III
system is compatible with more than 100 endoscopes and camera heads. This
compatibility is retained even after upgrading to 3D, helping to reduce
capital investments and simplify asset management and training. Olympus 3D
Imaging also is seamlessly integrated into the Olympus ENDOALPHA Integrated
Operating Room.

"Those who attend and participate in the Innovation Celebration share
Premier's commitment to providing valuable products to our members that are
safe, high-quality and cost-effective," said Durral R. Gilbert, president of
supply chain services, Premier. "We believe these innovations can benefit
providers as they work to transform healthcare."

Award winners were announcedJune 10, 2014,during the Innovation Celebration
held at the Henry B. Gonzalez Convention Centerin San Antonio, Texas.

For more information or to evaluate the Olympus ENDOEYE FLEX 3D system, please
contact your Olympus representative or call 800-548-5515.

About Premier, Inc.
Premier, Inc. is a leading healthcare improvement company, uniting an alliance
of approximately 3,000 U.S. hospitals and 110,000 other providers to transform
healthcare. With integrated data and analytics, collaboratives, supply chain
solutions, and advisory and other services, Premier enables better care and
outcomes at a lower cost. Premier, a Malcolm Baldrige National Quality Award
recipient, plays a critical role in the rapidly evolving healthcare industry,
collaborating with members to co-develop long-term innovations that reinvent
and improve the way care is delivered to patients nationwide. Headquartered in
Charlotte, N.C., Premier is passionate about transforming American healthcare.
Please visit Premier's news and investor sites on www.premierinc.com; as well
as Twitter, Facebook, LinkedIn, YouTube, Instagram, Foursquare and Premier's
blog for more information about the company.

About Olympus Medical Systems Group
Olympus Medical Systems Group, a division of global technology leader Olympus,
develops solutions for healthcare professionals that help improve clinical
outcomes, reduce overall costs and enhance quality of life for their patients.
By enabling less invasive procedures, innovative diagnostic and therapeutic
endoscopy, and early stage lung cancer evaluation and treatments, Olympus is
transforming the future of healthcare.

For more information visit Olympus at medical.olympusamerica.com.

*Data on file.

Photo - http://photos.prnewswire.com/prnh/20140610/116520

SOURCE Olympus

Website: http://medical.olympusamerica.com
Contact: Michael Levey, Olympus Corporation of the Americas, 484-896-5120,
Press spacebar to pause and continue. Press esc to stop.