Millennial Media Bolsters Programmatic Leadership with Addition of Former Google Executive Marc Theermann

  Millennial Media Bolsters Programmatic Leadership with Addition of Former
  Google Executive Marc Theermann

   Mobile Industry Veteran to Drive Strategy and Development Efforts Across
             Technology Platform, Partnerships and International

Business Wire

BALTIMORE -- June 11, 2014

Millennial Media (NYSE:MM) the leading independent mobile ad platform company,
today announced the addition of Marc Theermann as Executive Vice President of
Business Strategy. Theermann comes to Millennial Media by way of Google, where
he was Head of Mobile Platform Sales, managing the publisher sales
organizations for its mobile ad products. Reporting to CEO and President
Michael Barrett, Theermann will oversee Millennial Media’s strategy, direction
and go-to-market execution for business, corporate and international
development and utilize his expertise to accelerate the company’s position
with programmatic and native advertising.

“While we already have an excellent foundation in place – especially related
to the brand segment, our fast growing exchange business and the company’s
valuable mobile data assets – Marc gives us that mix of leadership and ability
to grow these areas more quickly for the company,” said Barrett. “I’ve had the
fortunate experience of working with him in the past, as he brings a unique
set of capabilities to the team and helps us execute against the goals we have
recently set out in building the only independent end-to-end mobile ad
platform. I’m thrilled to have him on board and be part of my team once
again.”

A visionary in the mobile space, Theermann has spent most of his career as a
mobile operator and investor. Theermann’s mobile experience began in Boston
where he co-founded two prominent wireless companies – YellowPepper and
Everypoint.Later, Theermann joined Admeld (now part of Google) where he
helped conceptualize the world’s first auction for the real time buying of
digital ads. This early innovation in advertising technology led to Google’s
acquisition of the company. His responsibilities expanded once inside Google,
where he led mobile platform sales and was responsible for the
commercialization of Google properties – including DFP Mobile, the DoubleClick
Advertising Exchange, and Admob.

“While I’ve had a fantastic time at Google, driving the strategy around the
industry’s leading mobile platform combined with the ability to work with
Michael ultimately made me join the company,” said Theermann. “The opportunity
to accelerate the growth of a company plays to my past experience in helping
scale businesses through innovative technologies, like the Millennial Media
platform. As we are at another inflection point in mobile – between
programmatic, native advertising and brand – Millennial Media is well
positioned in those areas and I’m excited to be working with a great team to
innovate in these areas.”

Theermann will work out of Millennial Media’s Boston office. He received his
BA from Schiller University Heidelberg, his MBA from Northeastern University
and MIM from Thunderbird School of Global Management.

About Millennial Media

Millennial Media is the leading independent mobile ad platform company,
supporting the world’s top brands and mobile content providers. The company's
unique data and technology assets enable its clients to connect with their
target audiences as they move across screens, media, and moments. Millennial
Media drives meaningful results at scale through a diverse suite of products
fueled by innovation and the industry's smartest minds. For more information,
visit www.millennialmedia.com.

Contact:

Media:
Millennial Media
Christina Feeney, 617-301-4181
cfeeney@millennialmedia.com
 
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