Amobee Enhances Digital Marketing Technology and Solutions With Acquisition of Adconion and Kontera

Amobee Enhances Digital Marketing Technology and Solutions With Acquisition of 
Adconion and Kontera 
SingTel Owned Amobee Deepens Reach and Capabilities of Its One-Stop
Digital Advertising Platform 
SINGAPORE and REDWOOD CITY, CA -- (Marketwired) -- 06/10/14 -- 
Amobee, the company defining digital advertising, today announced
that it has signed agreements to acquire Adconion Direct North
America and Adconion Australia (together, Adconion) as well as
Kontera Technologies, Inc. (Kontera). 
The acquisitions will strengthen Amobee's position as the leading
provider of mobile-led digital marketing technology and solutions
across all channels and screens for global brands. With the combined
capabilities, Amobee is positioned to better capitalize on the fast
growing global digital advertising market.  
Adconion will be acquired at a valuation of US$235 million. The
consideration payable is approximately US$209 million, excluding
debt. The valuation and consideration payable for Kontera is
approximately US$150 million. The acquisitions are subject to certain
conditions being satisfied and approvals obtained. Amobee is a wholly
owned subsidiary of Singapore Telecommunications Limited (SingTel). 
Adconion, a cross channel digital advertising company, offers digital
advertising solutions to Fortune 500 brands across key marketing
channels -- display, video, email and social -- on all devices from a
unified technology platform. This gives advertisers and publishers a
one-stop shop for all their digital advertising needs.  
Kontera is a digital content intelligence and marketing technology
company with offices in the US, UK and Israel. Its real-time digital
content analysis platform analyzes data across mobile, web and social
networks, and enables advertisers to use its native advertising
capabilities to serve the most relevant ads to consumers. The
intelligence and actionable insights derived from the Kontera
platform allows advertisers and agencies to make real-time decisions
about their brands and marketing campaigns to achieve better returns. 
Mr. Allen Lew, CEO, Group Digital L!fe and Chairman of Amobee, said:
"The SingTel Group has significant scale and customer relationships
with over 500 million mobile customers, as well as intelligent
networks, billing capabilities and extensive touch points. Together
with Amobee's advanced digital marketing technology and solutions, we
will create relevant and innovative marketing campaigns across
multiple channels for brands and advertisers. These acquisitions will
further differentiate Amobee and help solidify its position in the
digital advertising market." 
"We are excited to join forces with Adconion and Kontera, two
companies that have led the industry with innovative marketing
solutions and cutting edge technology to achieve outstanding returns
for Fortune 500 companies," said Mr. Mark Strecker, CEO of Amobee.
"Amobee offers the most advanced mobile advertising technology and
solutions to large advertisers and publishers on a global scale." 
Mr. Strecker added: "The digital advertising business is about scale
and capitalizing on the market opportunities with technology as a
core differentiator. With these two acquisitions announced today, we
have extended our product offerings, increased our sales footprint
and reinforced Amobee's leadership position in the fast growing
digital advertising market." 
"We have admired Amobee's strong mobile technology capabilities and
expertise and are thrilled to combine our two companies to become the
undisputed leader in the global digital marketing space," said Ms.
Kim Perell, CEO of Adconion Direct and President of Adconion Media
Group. "With Amobee, we can now offer our customers a complete suite
of digital marketing solutions combined in a single platform." 
"Data has become the essential ingredient to successfully reach the
right customers with the right message at the right time," said Mr.
Yoav Shaham, CEO of Kontera. "Being a part of Amobee, we can more
fully leverage our real-time content analysis platform across the
entire digital ecosystem, enabling CMOs to measure and evaluate the
success of their brand in ways never possible before." 
About Amobee
 Amobee is defining digital advertising with
comprehensive technology, solutions and services for advertisers,
publishers and mobile operators worldwide. Amobee technology enables
its customers to run targeted, leading-edge mobile-centric ad
campaigns on a global scale with unparalleled ROI. Amobee's
proprietary Amobee 3D platform empowers advertisers to create
realistic, interactive 3D ads that allow mobile users to engage with
products in ways never possible before. Amobee is a division of
SingTel's Digital L!fe Group, which is focused on creating new
digital growth engines to delight customers and disrupt adjacent
industries. Amobee was named "Mobile Marketing & Advertising Agency
of the Year" at the 17th Annual Global Mobile Award. 
About SingTel
 SingTel is Asia's leading communications group
providing a portfolio of services including voice and data solutions
over fixed, wireless and Internet platforms as well as infocomm
technology and pay TV. The Group has presence in Asia and Africa with
over 500 million mobile customers in 25 countries, including
Bangladesh, India, Indonesia, Pakistan, the Philippines and Thailand.
It also has a network of offices throughout Asia Pacific, Europe and
the United States. 
Media Contacts: 
North America:
Esther Burciaga
Amobee
+1 (415) 412-8239
esther@amobee.com 
Europe:
Laurel Davis-Lyons
Jargon PR for Amobee
+44 (0) 7975 919 000
laurel.davislyons@jargonpr.com 
Asia:
Patrick Keenan
Litmus PR for Amobee
+65 9628 9525
patrick@litmuspr.com.sg 
 
 
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