La Prairie Group Chooses Wirecard's Integrated Payment Services

       La Prairie Group Chooses Wirecard's Integrated Payment Services

  PR Newswire

  MUNICH, Germany, June 10, 2014

MUNICH, Germany, June 10, 2014 /PRNewswire/ --

  *Entry into UK e-Commerce 
  *Payment processing and risk management for an exclusive online shop 

The La Prairie Group AG, a subsidiary of the Beiersdorf Group, has engaged
Wirecard AG to implement its integrated payment services in the first online
shop for its eponymous skin care product line. La Prairie's products are now
available for order online in the UK. The La Prairie Group operates around the
world through 14 subsidiaries and distributes its products under its core La
Prairie brand in over 90 countries. La Prairie represents high-quality,
innovative skin care products.

The La Prairie Group has chosen Wirecard to initially provide acceptance and
processing for credit card payments using the integrated Wirecard Checkout
Seamless solution for its first online shop in the UK. Wirecard will support
the cosmetics manufacturer in safeguarding its sales through the use of an
intelligent, connected risk management solution. The Fraud Prevention Suite
will provide La Prairie with the best possible fraud detection and is able to
simultaneously minimise the number of transactions incorrectly identified as
fraudulent or suspicious. In addition, the risk management strategy contains
comprehensive solutions such as device fingerprinting for the avoidance of

Ina Glasbrenner, Director of e-Commerce & Digital Marketing EMEA at
LaPrairie, comments: "Wirecard's professional expertise supported us in every
regard throughout the development of our online strategy. This has allowed us
to implement our plans successfully. A deciding factor in our decision was
Wirecard's experience accrued over many years in the field of risk

"We are really pleased to have been able to support the world-renowned luxury
cosmetics brand La Prairie in their first online venture," said Andreas
Kerschner, Head of Sales Consumer Goods at Wirecard. "It goes without saying
that such projects are of course particularly exciting for us. They allow us
not only to bring our service portfolio - including payment processing and
acquiring, risk management and even banking services - to the table, but also
our comprehensive consultancy expertise as an international solutions
provider. It's even more pleasing when the launch unfolds as quickly and
seamlessly as it has done with La Prairie."

About Wirecard: 

Wirecard AG is one of the world's leading independent providers of outsourcing
and white label solutions for electronic payment transactions. The Wirecard
Group has been supporting companies in accepting electronic payments from all
sales channels. A global multi-channel platform bundles international payment
acceptances and methods, supplemented by fraud prevention solutions. When it
comes to issuing their own payment instruments in the form of cards or mobile
payment solutions, Wirecard provides companies with an end-to-end
infrastructure, including the requisite licences for card and account

Wirecard AG is listed on the Frankfurt Securities Exchange (TecDAX, ISIN
DE0007472060, WDI). | |

About La Prairie Group AG: 

Headquartered in Volketswil, near Zurich in Switzerland, La Prairie employs
more than 1,000 members of staff worldwide. This includes employees of some
130 different nationalities at the headquarters itself, who continuously
strive to deliver the most ground-breaking scientific innovations, as well as
the ultimate in global luxury. To date, we have 14 affiliates worldwide and
selective distribution in more than 90 countries. La Prairie is our core
brand, and represents a unique combination of advanced science, sumptuous
formulae and a fastidious attention to the details of luxury. It was this
remarkable brand that inspired the Group's name: La Prairie Group AG, which
has been wholly owned by Beiersdorf AG of Hamburg, Germany, since 1990,
forming the luxury segment of Beiersdorf AG.

Wirecard Media Contact: Wirecard AGMaren Brandt Einsteinring 35 D-85609
AschheimGermany Tel.: +49-(0)-89-4424-1425 Fax: +49-(0)-89-4424-2425 Email: Website:
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