MegaFon Selects Applicaster for Live and Best Moments of World Cup 2014 and Other TV Sports Programming via SMOTRI+ App

 MegaFon Selects Applicaster for Live and Best Moments of World Cup 2014 and
                 Other TV Sports Programming via SMOTRI+ App

PR Newswire

TEL AVIV, Israel, June 10, 2014

TEL AVIV, Israel, June 10, 2014 /PRNewswire/ -- Applicaster, a cutting-edge
provider of broadcast solutions for cross-screen TV experiences, was selected
by MegaFon, one of Russia's leading mobile operators, to offer enhanced Sports
viewing experiences on second screens for 2014 World Cup and additional sports
tournaments. SMOTRI+ TV app, developed by Applicaster, was successfully
launched earlier this year, with over 600,000 downloads for the Winter Olympic
and Paralympic Games and an additional 150,000 active users for the Hockey
World Cup. SMOTRI+ functionality has been expanded to support additional
features and sports tournaments including the Football World Cup 2014.

Photo -http://photos.prnewswire.com/prnh/20140609/116029
Photo -http://photos.prnewswire.com/prnh/20140609/116030

OJSC MegaFon is a leading Russian universal telecommunication service
provider, operating in all segments of the telecommunications markets in
Russia. The Company and its subsidiaries have licenses to operate in all of
the Russian regions and in the Republics of Abkhazia, South Ossetia and
Tajikistan. Through a variety of sponsorships and partnerships, MegaFon
actively promotes the development of sport in Russia, and plans to broadcast a
variety of international and local sports events via SMOTRI+.

The SMOTRI+ app was created and is serviced by Applicaster for MegaLabs, a
wholly owned subsidiary of OJSC MegaFon. The app enables viewers to watch live
broadcast of sports events, access exclusive content, and get an aggregated
stream of the most exciting and memorable moments of each game in the various
tournaments. SMOTRI+ also offers an EPG for browsing the tournaments schedule,
placing reminders for select broadcasts, share experiences online on social
networks and invite Facebook friends to watch the competitions together.

"MegaFon is keen on providing its users with the most engaging mobile
experience, via offering fast access as well as interesting and exciting
content," says Andrey Kushnarev, Director of content and media at MegaLabs.

"Usage of SMOTRI+ to date was a huge success and we are committed to continue
and provide our users with live and play-by-play engaging sports programming
wherever they wish to watch it," he concluded.

"Sports fans all over the world always seek the best way to watch sports
events in real time, especially when a game takes place in a different time
zone. With SMOTRI+, MegaFon offers that excitement of live experience, which
is easily shared with friends online. It also gives viewers a chance to see
what they have missed by aggregating the greatest moments of each game," said
Jonathan Laor, Applicaster's CEO.

"Working with MegaLabs for introducing our technology to the Russian market is
a great achievement, as Russia is one of the markets which exhibits strong
growth in all media sectors, a trend that is expected to continue in the next
years," Laor added. 

About MegaFon

MegaFon OJSC is a leading Russian universal telecommunication service
provider, operating in all segments of the telecommunications markets in
Russia. The Company was the first in Russia to launch 3G for commercial
operations. In July 2012 MegaFon was awarded one of four ten-year licenses for
the provision of 4G/LTE services throughout the entire Russian Federation and
has already started providing these services in 50 different regions. The
Company is a leader in the provision of mobile Internet, and in the number-two
position as to the number of active subscribers in Russia.

In 2009, MegaFon was selected as the Mobile General Partner of the XXII Winter
Olympic-Games and XI Paralympic Games held in Sochi in 2014.

About Applicaster

Applicaster is a cutting-edge provider of white label broadcast solutions for
cross-screen TV experiences, empowering world-leading broadcasters and
formats. Applicaster's solutions include live and on-demand TV, CrossMates
digital format, second screen, synchronized and social TV experiences, and
engaging apps that support any business model. The rich layers of daylong &
play-along engagement and branded entertainment transform viewers from
receptive audience into active participants and consumers. Together with its
powerful management and analytic tools, Applicaster enables broadcast
operations to quickly address the business and technology challenges of TV
technology as it evolves.Applicaster is backed by Greylock IL.
http://applicaster.com 

Media contacts:

Megafon:
Roman Sokolov
Business Communications OJSC «MegaFon»
Tel +8 (926) 8209802
Email

Applicaster:
Sharona Meushar
Tel. +972 74 702 3211
Email
Follow us on twitter: @applicaster

SOURCE Applicaster

Website: http://applicaster.com
 
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