DocuSign, Intuit, NVIDIA and Nomad Choose Extole to Boost Customer Acquisition
Extole Unveils Updated Referral Marketing Platform, Drives High-Value
Consumer Acquisitions and Easy Program Promotion
SAN FRANCISCO, CA -- (Marketwired) -- 06/10/14 -- Referral
marketing leader Extole today announced the expansion of its referral
marketing platform as well as the addition of 30 new customers in the
retail, financial services, B2B and consumer technology markets.
As marketing in a digital world becomes more complex and more
personal, brands are searching for impactful ways to find and engage
with new customers at scale. As a result, Extole has created a
purpose-built referral platform capable of creating a customer
acquisition channel through simple recommendations between friends.
In the past few months, brands like DocuSign, Inc.; Intuit; Nomad;
NVIDIA and others have deployed Extole's referral marketing solution
to acquire new customers at scale by rewarding referrals from
The Extole platform, which has been rebuilt from the ground up,
enables marketers to create, manage and measure highly personal and
effective referral campaigns. Through the new platform, Extole
customers gain the ability to:
-- Control multiple campaigns easily and quickly from a beautifully
designed dashboard, accessible via desktop and mobile
-- Create and optimize referral offers by customer segment
-- Integrate the referral process into existing social channels with
short, social media friendly links
-- Promote referral campaigns everywhere -- in email, on their sites, on
social networks and even offline
-- Use the built-in sharing capabilities of iOS and Android to engage
-- Securely and silently apply eligibility checks and verification
heuristics to all referrals, ensuring that programs drive high-value,
-- Measure, through rich analytics, when and how customers share
-- Uncover the bottom line revenue impact from each referral and from
their entire referral program
"Harnessing the power of a simple yet highly impactful referral is the
holy grail of business. Our customers use Extole to increase new
customer acquisition by up to 40 percent and, in doing so, have shown
that referral marketing is the next, scalable acquisition channel,"
said Matt Roche, Chief Executive Officer at Extole.
"From my perspective, referral customer acquisition programs are
table stakes for Intuit online marketers, and Extole has been a great
partner," says Jenni Buchbinder, Group Manager, Social Marketing at
Ease of promotion and social marketing compatibility led NVIDIA, a
pioneer of visual computing, to choose Extole for referral marketing
as it launches its new portable gaming console, NVIDIA SHIELD.
"Gamers are an incredibly passionate and social audience," according
to Keoki Young, Senior Marketing Manager. "We're proud of NVIDIA
SHIELD and believe that when users experience our product, they're
going to tell their friends to get one. Extole's referral platform
lets us initiate that sharing and easily see exactly how much revenue
those conversations drive."
Nomad, the Indiegogo-powered maker of portable charging cables for
smartphones, launched its referral program promoted to customers at
key locations on product packaging and across its website. Since its
launch in mid-March, the program has driven nearly 1,000 purchases
directly from customer referrals over email, mobile and social
"Using existing customers to reach new customers makes sense for us
because our audience is highly mobile. They're not sitting in front
of their desktops. Extole makes it easy to promote our program to
them where and when it matters most. We can turn brand awareness and
brand affinity into revenue," said Anna Sergeeva, Director of
Marketing at Nomad.
Extole enables brands to acquire new, high-value
customers at scale with its referral marketing platform. With
Extole's simple, turnkey SaaS platform, marketers create a complete,
efficient and reliable acquisition channel by encouraging their
customers to refer new customers. Extole has launched referral
marketing programs for more than 400 innovative brands including
Seamless, AMC, Spotify, Provide-Commerce, Vistaprint, Advanced Auto
Parts, Kraft and more. To learn more, visit www.extole.com.
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