Budweiser Canada Joins Global Support as Anticipation Builds for the 2014 FIFA World Cup Brazil(TM)

 Budweiser Canada Joins Global Support as Anticipation Builds for the 2014 FIFA  World Cup Brazil(TM)  Brand Unveils Rise As One Campaign  TORONTO, June 10, 2014 /CNW/ - Budweiser, the official sponsor of the 2014  FIFA World Cup Brazil(TM), today revealed the Canadian components of its fully  integrated, global content series as part of the brand's Rise As One FIFA  World Cup(TM )campaign, available to soccer fans across the country.  Centered around the Rise As One thematic which honours the moments that unite  soccer fans worldwide, Believe As One commercial captures the spirit of  anticipation now building around the world as fans and players eagerly look  ahead to the FIFA World Cup(TM) tournament, and will exist online as well as  throughout the tournament on CBC.  "Soccer is unique in its ability to unite fans all over the globe and its  unifying power is never more evident than when the world comes together during  the FIFA World Cup(TM)," said Andrew Sneyd, Global Vice President, Budweiser.  "Through the Rise As One campaign and our new spot Believe As One, Budweiser  showcases the passion and building anticipation shared by fans and players the  world over."  Budweiser CBC/Radio-Canada Broadcast Partnership Budweiser will be an official  broadcast partner of CBC/Radio-Canada for the games gaining access to in-game  content, the post game "Man of the Match" feature presentation, as well as  being an official sponsor for a massive viewing party on Front Street in  Toronto for the FIFA World Cup(TM) Final.  "We're very pleased to have partnered with Budweiser on these initiatives,"  said Jim Kozak, Director of Sales, Olympics and Sports Partnerships.   "CBC/Radio-Canada and Budweiser  each share a passion for the beautiful game  and we're looking forward to presenting that to millions of Canadians across  the country through our coverage."  In addition to traditional advertising, Budweiser is giving digital a prime  spot in it's activation with a string of video and social efforts. Budweiser  has created a microsite for its "Rise as One" campaign that serves as a hub  for all video and social content surrounding the week-long event. As far as  video, the campaign includes two Web series that Budweiser has created with  Fox Sports and Vice. The Fox Sports content spans 80 countries for a global  push, and the Vice video includes a six-part documentary series.  Rise As One Modern Day Stories Budweiser and VICE are creating a series of  short digital episodes that follow the same campaign thematic and will tell  five incredible and inspiring contemporary stories from around the world. They  are available to view on www.riseasone.com and are:        --  From Brazil, "Soccer is Believing" - a highly competitive form         of the sport is played by blind and partially-sighted athletes         and this film follows as one of the top teams in Brazil tries         to pull a new player out of isolation.     --  In Koh Panyee, a tiny island floating off the coast of         Thailand, a group of soccer-crazed fisherman encountered a         unique problem in that there was no land to play the beautiful         game. This short explores how a group of friends came up with         an idea that would eventually spawn one of the most successful         clubs in southern Thailand.     --  Situated in the Darfur region in Eastern Chad, the Djabal         Refugee Camp is home to six tribes, many of whom have been in         conflict for centuries. Darfur United is the first team ever         established to represent the region in international sports.     --  This film explores the growing grassroots soccer sub-cultures         developing in unexpected places in China. Follow one of         Beijing's most prestigious independent teams to a Naxi village         in the rural southwest to see what happens when old and new         China mix on the pitch.     --  In Texas, we follow the best amputee players in America as they         come together for tryouts and the team's first training camp in         hopes of representing their country in the Amputee Football         World Cup.  "No other competition offers such powerful moments of celebration, optimism  and camaraderie to its fans, and Budweiser will be right there on the ground  to share in those moments and help make them more exciting than ever before."  said Michaela Charette, Director of Marketing Budweiser Canada.  For more details on Budweiser's creative content series and the Rise As One  campaign, visit www.RiseAsOne.com and follow @budcanada on Twitter.  About Budweiser & Soccer Budweiser has a strong commitment to soccer globally,  having served as official beer sponsor of the FIFA World Cup™ for over 25  years, and with an ongoing commitment through the 2018 and 2022 tournaments.  About Budweiser While Budweiser will serve as the official beer of the 2014  FIFA World Cup Brazil(™), Anheuser-Busch InBev will once again leverage its  portfolio of beers around the world by extending local sponsorship rights to  its leading brands in select soccer markets, including Brahma (Brazil), Harbin  (China), Corona (Mexico), Jupiler (Belgium and The Netherlands), Siberian  Crown (Russia), Cass (Korea), Hasseröder (Germany) and Beck's (Italy), among  others.  Budweiser - the King of Beers - has been brewed since 1876 under the highest  quality standards. Brewed in Canada for more than 30 years, Budweiser uses  only the finest ingredients without any artificial ingredients, additives or  preservatives. Budweiser is distinguished by its clean, crisp, distinctive  flavour, the result of a unique beechwood aging process.  For more information, visit  www.budweiser.ca or  www.facebook.com/budweisercanada.    SOURCE  BUDWEISER  Laura Ballantyne, Veritas Communications Inc., ballantyne@veritasinc.com,  416-955-4591; Lorraine Doherty, Labatt Breweries of Canada,  Lorraine.doherty@labatt.com, 416-361-5247  To view this news release in HTML formatting, please use the following URL:  http://www.newswire.ca/en/releases/archive/June2014/10/c2581.html  CO: BUDWEISER ST: Ontario NI: NP ORDER  
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