H.B. Fuller Receives AmeriStar Packaging Award for Innovative Retail Ready
Concept leverages H.B. Fuller's Open Sesame® tear tape system to automate
packing and reduce material by 35 percent, resulting in significant cost
saving and sustainability benefits
ST. PAUL, Minn., June 10, 2014
ST. PAUL, Minn., June 10, 2014 /PRNewswire/ --H.B. Fuller Company (NYSE:
FUL), a leading global adhesives provider, in partnership with Quaker Oats
Company and International Paper Company was presented today with an Institute
of Packaging Professional's (IoPP) 2014 AmeriStar Award for retail ready
packaging designed for Quaker® Real Medleys® single serve oatmeal. Each year,
IoPP presents AmeriStar Awards to leaders in the industry, recognizing
excellence and innovation in packaging design. The team received the award in
the Promotional/Display category.
H.B. Fuller’s Open Sesame® tear tape system
The team's redesigned Real Medleys packaging provides robust protection that
takes the product from shipping to shelf while providing significant cost
saving and sustainability benefits. The new packaging replaces a two-piece
tray and cover that had to be packed manually with a standard, one-piece RSC
case that uses H.B. Fuller's Open Sesame® tapes, a fully-integrated tear tape
system. The easy-open capabilities of Open Sesame creates a clean edge without
using perforations, which can weaken packaging. It enabled the design team to
reduce material used by 35 percent while maintaining the compression strength
provided by the previous two-piece design. This lighter case performs well
under extreme conditions and meets retailers' needs for an attractive,
In addition to using less material, the new packaging solution improves
logistics efficiency. It allows Quaker Oats to use an automated packing line
and could increase throughput by more than 50 percent, and by increasing the
number of boxes per truckload by 50 percent, it also reduces freight costs and
fuel consumption. Additionally, because packaging SKUs were reduced from two
to one, the new design takes up less warehouse space.
"It's an honor to help create a solution that provides so many significant
benefits to the customer and to have it recognized with an AmeriStar Award,"
says Steve Ringsdore, vice president, Americas Packaging and Converting, H.B.
Fuller. "This is a tremendous example of the type of project we embrace at
H.B. Fuller—the opportunity to collaborate with our customers and business
partners to not only address the challenges they face, but to raise the bar on
AmeriStar Awards are based on packaging innovation, protection, economics,
performance, marketing and environmental impact. H.B. Fuller, Quaker Oats,
International Paper and other AmeriStar Award winners were honored at the
AmeriStar and Visionary Awards Reception today at the EastPack packaging event
in New York, NY.
About H.B. Fuller Company:
For over 125 years, H.B. Fuller has been a leading global adhesives provider
focusing on perfecting adhesives, sealants and other specialty chemical
products to improve products and lives. With fiscal 2013 net revenue of $2.05
billion, H.B. Fuller's commitment to innovation brings together people,
products and processes that answer and solve some of the world's biggest
challenges. Our reliable, responsive service creates lasting, rewarding
connections with customers in packaging, hygiene, general assembly, electronic
and assembly materials, paper converting, woodworking, construction,
automotive and consumer businesses. And our promise to our people connects
them with opportunities to innovate and thrive. For more information, visit us
at www.hbfuller.comand subscribe to our blog.
About the Institute of Packaging Professionals:
The Institute of Packaging Professionals (IoPP) is the leading individual
membership organization serving the educational needs of the packaging
community. It is committed to providing continuing educational programs of
interest and value to all packaging professionals. These programs cover all
packaging related areas of business and technology, as well as fundamental
principles. The organization, its activities and operations support the
development of the best possible packaging programs and events. For more
information please visit www.iopp.org.
The Open Sesame trademark is owned by H.B. Fuller Company and is registered in
the United States and other countries throughout the world.
The Quaker Real Medleys trademark is owned by Quaker Oats Company and is
registered in the United States.
H.B. Fuller Company logo.
Photo - http://photos.prnewswire.com/prnh/20140611/116854
Logo - http://photos.prnewswire.com/prnh/20110215/CG49203LOGO
SOURCE H.B. Fuller Company
Contact: Kimberlee Sinclair, Corporate Communications, +1 651 236 5823; Peter
Lockey, Business Director, +1 (360-576-4205)
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