Free Yourself from Artificial Ingredients with SodaStream

  Free Yourself from Artificial Ingredients with SodaStream

  SodaStream and Cooking Light Nationally Launch New Sparkling Drink Flavors

Business Wire

MT. LAUREL, N.J. -- June 10, 2014

SodaStream International Ltd., the leading manufacturer and distributor of
home carbonation beverage systems, together with Cooking Light, the leading
epicurean brand where great food meets good health, nationally launch new
“better-for-you” exotic, lightly flavored sparkling drinks this spring.

Free from artificial sweeteners, flavors, and preservatives, SodaStream
Cooking Light flavors are a range of fruit flavored syrup concentrates
designed for making lightly flavored sparkling beverages at home, and contain
a fraction of the calories and sugar of other soft drinks.

SodaStream Cooking Light joins a growing trend in recent years of offering
consumers a broader range of sparkling drinks targeting a sophisticated
audience. This trend includes flavored bottled waters, sparkling juices,
organic infusions and flavored teas; all lightly sweetened alternatives to
highly sweetened sodas.

SodaStream Cooking Light allows people to feel good about their beverage
choice, to keep hydrated and even to use as a base for low calorie cocktails.
“Cooking Light is excited about the national rollout of the first wave of this
family of new flavors,” said Kevin White, Cooking Light Group Publisher. “We
strive to provide consumers with healthier options and ways to positively
impact environmental sustainability, and these products deliver on both.”

“Today’s discerning consumer is very aware of what they are putting into their
body. There is a clear trend towards better-for-you options within the
beverage category,” said Daniel Birnbaum, CEO of SodaStream. “SodaStream is
empowering people to customize their beverages just the way they like them.
Our partnership with Cooking Light enables people to enjoy homemade, lightly
sweetened sparkling drinks made with natural ingredients that are flavorful
and pleasing to taste buds.”

Powered by a refillable CO2 canister, a SodaStream drink maker allows
consumers to turn tap water into sparkling water in an instant, so that they
can create homemade carbonated drinks by simply adding syrup concentrate from
a range of more than 100 different flavors.

The new flavors kick off with Passionfruit-Mango and Kiwi-Pear, ideal for
consumers looking to enjoy a refreshing, lightly sweetened drink. After
success with regional distribution, the product will be available nationwide
at Walmart as well as online at www.sodastreamusa.com.

About Cooking Light

Cooking Light is one of the largest epicurean magazine brands and is uniquely
positioned where great food meets good health. The brand delivers innovative
recipes, nutrition advice, and resources to live a healthful lifestyle via its
magazine, website, and portfolio of cookbooks; across all tablets; through the
highly-acclaimed Cooking Light Quick & Healthy Menu Maker app; and on social
media platforms, including, Facebook, Twitter (@Cooking_Light), Pinterest,
Instagram (@cookinglight), and Google+. In 2013, Cooking Light received two
James Beard Foundation Book, Broadcast and Journalism Awards. Cooking Light is
owned by Time Inc., one of the largest media companies in the world.

About SodaStream

SodaStream International Ltd. (NASDAQ:SODA) is the world’s leading
manufacturer and distributor of home beverage carbonation systems, which
enable consumers to easily transform ordinary tap water instantly into
carbonated soft drinks and sparkling water. Soda makers offer a highly
differentiated and innovative solution to consumers of bottled and canned
carbonated soft drinks and sparkling water. Our products are environmentally
friendly, cost effective, promote health and wellness, and are customizable
and fun to use. In addition, our products offer convenience by eliminating the
need to carry bottles home from the supermarket, to store bottles at home or
to regularly dispose of empty bottles. SodaStream products are available at
more than 60,000 retail stores in 45 countries around the world, including
over 15,000 retail stores in the United States. For more information please
visit www.sodastream.com.

Forward Looking Statement

This release contains forward-looking statements, which express the current
beliefs and expectations of management. Such statements are based on
management's current beliefs and expectations and involve a number of known
and unknown risks and uncertainties that could cause our future results,
performance or achievements to differ significantly from the results,
performance or achievements expressed or implied by such forward-looking
statements. Important factors that could cause or contribute to such
differences include risks relating to: our ability to expand into our target
markets, including the United States; our ability to continue to develop or
maintain our presence in retail networks; our ability to develop and implement
production and operating infrastructure to effectively support our growth; the
success of our marketing campaigns and media spending in terms of increased
sales or increased product and brand name awareness; our ability to maintain
our customer base in markets where we have an established presence; the risks
associated with our reliance on exclusive arrangements for the distribution of
our home beverage carbonation systems and consumables in each of the markets
in which we use third-party distributors; our ability to compete effectively
with other companies which currently offer, or may offer in the future,
competing products; potential product liability claims if any component of our
home beverage carbonation systems is misused; our ability to protect our
intellectual property rights; our being found to have a dominant position in
certain markets which may place limits on our ability operate; risks
associated with our being subject to fluctuations in currency exchange rates;
our potential exposure to greater than anticipated tax liabilities; our
products being subject to extensive governmental regulation in the markets in
which we operate; adverse conditions in the global economy which could
negatively impact our customers' demand for our products; and other factors
detailed in documents we file from time to time with the United States
Securities and Exchange Commission. Forward-looking statements in this release
are made pursuant to the safe harbor provisions contained in the Private
Securities Litigation Reform Act of 1995.

Contact:

Media:
Formula PR
Jill Greenwood, 212-219-0321
greenwood@formulapr.com
 
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