Free Yourself from Artificial Ingredients with SodaStream

  Free Yourself from Artificial Ingredients with SodaStream    SodaStream and Cooking Light Nationally Launch New Sparkling Drink Flavors  Business Wire  MT. LAUREL, N.J. -- June 10, 2014  SodaStream International Ltd., the leading manufacturer and distributor of home carbonation beverage systems, together with Cooking Light, the leading epicurean brand where great food meets good health, nationally launch new “better-for-you” exotic, lightly flavored sparkling drinks this spring.  Free from artificial sweeteners, flavors, and preservatives, SodaStream Cooking Light flavors are a range of fruit flavored syrup concentrates designed for making lightly flavored sparkling beverages at home, and contain a fraction of the calories and sugar of other soft drinks.  SodaStream Cooking Light joins a growing trend in recent years of offering consumers a broader range of sparkling drinks targeting a sophisticated audience. This trend includes flavored bottled waters, sparkling juices, organic infusions and flavored teas; all lightly sweetened alternatives to highly sweetened sodas.  SodaStream Cooking Light allows people to feel good about their beverage choice, to keep hydrated and even to use as a base for low calorie cocktails. “Cooking Light is excited about the national rollout of the first wave of this family of new flavors,” said Kevin White, Cooking Light Group Publisher. “We strive to provide consumers with healthier options and ways to positively impact environmental sustainability, and these products deliver on both.”  “Today’s discerning consumer is very aware of what they are putting into their body. There is a clear trend towards better-for-you options within the beverage category,” said Daniel Birnbaum, CEO of SodaStream. “SodaStream is empowering people to customize their beverages just the way they like them. Our partnership with Cooking Light enables people to enjoy homemade, lightly sweetened sparkling drinks made with natural ingredients that are flavorful and pleasing to taste buds.”  Powered by a refillable CO2 canister, a SodaStream drink maker allows consumers to turn tap water into sparkling water in an instant, so that they can create homemade carbonated drinks by simply adding syrup concentrate from a range of more than 100 different flavors.  The new flavors kick off with Passionfruit-Mango and Kiwi-Pear, ideal for consumers looking to enjoy a refreshing, lightly sweetened drink. After success with regional distribution, the product will be available nationwide at Walmart as well as online at www.sodastreamusa.com.  About Cooking Light  Cooking Light is one of the largest epicurean magazine brands and is uniquely positioned where great food meets good health. The brand delivers innovative recipes, nutrition advice, and resources to live a healthful lifestyle via its magazine, website, and portfolio of cookbooks; across all tablets; through the highly-acclaimed Cooking Light Quick & Healthy Menu Maker app; and on social media platforms, including, Facebook, Twitter (@Cooking_Light), Pinterest, Instagram (@cookinglight), and Google+. In 2013, Cooking Light received two James Beard Foundation Book, Broadcast and Journalism Awards. Cooking Light is owned by Time Inc., one of the largest media companies in the world.  About SodaStream  SodaStream International Ltd. (NASDAQ:SODA) is the world’s leading manufacturer and distributor of home beverage carbonation systems, which enable consumers to easily transform ordinary tap water instantly into carbonated soft drinks and sparkling water. Soda makers offer a highly differentiated and innovative solution to consumers of bottled and canned carbonated soft drinks and sparkling water. Our products are environmentally friendly, cost effective, promote health and wellness, and are customizable and fun to use. In addition, our products offer convenience by eliminating the need to carry bottles home from the supermarket, to store bottles at home or to regularly dispose of empty bottles. SodaStream products are available at more than 60,000 retail stores in 45 countries around the world, including over 15,000 retail stores in the United States. For more information please visit www.sodastream.com.  Forward Looking Statement  This release contains forward-looking statements, which express the current beliefs and expectations of management. Such statements are based on management's current beliefs and expectations and involve a number of known and unknown risks and uncertainties that could cause our future results, performance or achievements to differ significantly from the results, performance or achievements expressed or implied by such forward-looking statements. Important factors that could cause or contribute to such differences include risks relating to: our ability to expand into our target markets, including the United States; our ability to continue to develop or maintain our presence in retail networks; our ability to develop and implement production and operating infrastructure to effectively support our growth; the success of our marketing campaigns and media spending in terms of increased sales or increased product and brand name awareness; our ability to maintain our customer base in markets where we have an established presence; the risks associated with our reliance on exclusive arrangements for the distribution of our home beverage carbonation systems and consumables in each of the markets in which we use third-party distributors; our ability to compete effectively with other companies which currently offer, or may offer in the future, competing products; potential product liability claims if any component of our home beverage carbonation systems is misused; our ability to protect our intellectual property rights; our being found to have a dominant position in certain markets which may place limits on our ability operate; risks associated with our being subject to fluctuations in currency exchange rates; our potential exposure to greater than anticipated tax liabilities; our products being subject to extensive governmental regulation in the markets in which we operate; adverse conditions in the global economy which could negatively impact our customers' demand for our products; and other factors detailed in documents we file from time to time with the United States Securities and Exchange Commission. Forward-looking statements in this release are made pursuant to the safe harbor provisions contained in the Private Securities Litigation Reform Act of 1995.  Contact:  Media: Formula PR Jill Greenwood, 212-219-0321 greenwood@formulapr.com  
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