Budweiser Hotel by Pestana Officially Opens Its Doors With FIFA Man Of The
Match, Presented By Budweiser Press Conference; Unveils Budweiser Hotel
Calendar Of Events
Brand Launches 2014 FIFA World Cup Brazil™ Man Of The Match, presented by
Budweiser Program with An All New Twitter Voting Platform; Budweiser Hotel
Reveals the Full Concert Line-Up, Partner Parties and Celebrity Appearances
RIO DE JANEIRO, June 9, 2014
RIO DE JANEIRO, June 9, 2014 /PRNewswire/ --Budweiser, the official beer
sponsor of 2014 FIFA World Cup Brazil™, officially opened the doors to the
highly anticipated Budweiser Hotel by Pestana at Copacabana Beach today with a
kick-off press conference and panel discussion to launch the 2014 FIFA Man Of
The Match, presented by Budweiser. The award, which is determined by fan
voting and will be presented after every match of the tournament, recognizes
the top player who had the most significant impact or influence on their
During the press conference, former FIFA World Cup™players Juliano Belletti
(Brazil), Davor Suker (Croatia) and Pierre van Hooijdonk (Netherlands) shared
their expert analysis, predictions and insights on players to watch and
potential breakout stars for their year's tournament. Additionally, the
players revealed a redesigned Man Of The Match, presented by Budweiser trophy
for the 2014 FIFA World Cup™.
Budweiser unveils the redesigned FIFA Man Of The Match, presented by Budweiser
trophy during a press conference at the Budweiser Hotel by Pestana this
The FIFA Man Of The Match, presented by Budweiser, will continue to bring
football fans closer to the game that they love, as the award is determined by
fan voting. In addition to voting on FIFA.com, the program will feature an
all-new, Twitter voting mechanism, where, when users tap the #ManoftheMatch
Tweet from @FIFAcom either online or from their mobile device, a custom
Twitter Card will display featuring side by side player photos, giving users
the chance to cast their vote for the Man Of The Match. Users who tap one of
the photos to vote will automatically generate a Tweet with their selection.
Voting for the FIFA Man Of The Match, presented by Budweiser, begins at the
start of the second half of every match, closes at the final whistle, and will
now be available in six languages – English, Spanish, Portuguese, French,
German and Arabic.
As appointed by Thierry Weil, Director of FIFA Marketing, "The FIFA Man Of The
Match, presented by Budweiser is an important FIFA sponsor programme which
plays a key role for fan engagement during the FIFA World Cup™. Through an
innovative collaboration with Budweiser we will for the first time offer fans
the opportunity for social media live voting, from the start of half time to
the end of the match. This illustrates our commitment to giving the fans the
opportunity to be part of the sport they love."
Budweiser Hotel by Pestana:
Brand Unveils Full Concert Line-Up, Partner Parties and more
Last month, Budweiser rolled out exciting plans for the Budweiser Hotel by
Pestana on Copacabana Beach, establishing the premier destination in Rio de
Janeiro for exclusive events during the FIFA World Cup Brazil™. Today, the
brand revealed additional event programming that will continue to infuse
sports and entertainment, including an epic concert line-up, rooftop pool
parties with world-class brand partners, and an abundance of special
appearances from former FIFA World Cup™ legends and celebrities.
Andrew Sneyd, Global Vice President Budweiser, said, "We are excited to
officially open the doors to the Budweiser Hotel by Pestana. Our Rise As
OneFIFA World Cup™campaign focuses on footballs unique ability to unite a
global fans base in celebration of the game and we are thrilled to bring fans
from all across the world together at the Budweiser Hotel to celebrate the
beautiful game with best-in-class entertainment and experiences."
Further establishing the Budweiser Hotel as the premier destination in Rio,
Budweiser has partnered with multiple world-class brands to host exclusive
events and parties where Budweiser guests can soak up the sun, enjoy music,
dancing, and a cold Budweiser. Select partner events include:
oFIFA Interactive World Cup
oKicking + Screening Film Festival
In addition to previously announced musical performances by world-renowned EDM
DJs Nicky Romero, Zedd, Major Lazer and Above & Beyond, the Budweiser Hotel by
Pestana will also feature performances headlined by several other musical
oFaul & Wad Ad
oBrazil's own Jorge Ben Jor
For more details on Budweiser's Rise As One campaign and for the latest
Budweiser FIFA World Cup news, please visit www.RiseAsOne.com and follow
@BudweiserFC on Twitter.
About Budweiser & Football
Budweiser has a strong commitment to football globally, having served as
official beer sponsor of the FIFA World Cup™ for over 25 years, and with an
ongoing commitment through the 2018 and 2022 tournaments.
About the Budweiser Hotel by Pestana
Budweiser, together with leading global hotel group, Pestana, will transform
the Pestana RioAtlantica hotel into the Budweiser Hotel, the destination for
marquee events during this year's FIFA World Cup™. Pestana RioAtlântica is a
5 starhotelinRiode Janeiro, located on Atlântica Avenue with a dazzling
view overlooking the iconic Copacabana beach.
About Anheuser-Busch InBev
While Budweiser will serve as the official beer of the 2014 FIFA World Cup
Brazil™, Anheuser-Busch InBev will once again leverage its portfolio of beers
around the world by extending local sponsorship rights to its leading brands
in select football markets, including Brahma (Brazil), Harbin (China), Corona
(Mexico), Jupiler (Belgium and The Netherlands), Siberian Crown (Russia), Cass
(Korea), Hasseroder (Germany) and Beck's (Italy), among others.
Anheuser-Busch InBev is a publicly traded company (Euronext: ABI) based in
Leuven, Belgium, with American Depositary Receipts on the New York Stock
Exchange (NYSE: BUD). It is the leading global brewer and one of the world's
top five consumer products companies. Beer, the original social network, has
been bringing people together for thousands of years and our portfolio of well
over 200 beer brands continues to forge strong connections with consumers.
This includes global brands Budweiser®, Corona® and Stella Artois®;
international brands Beck's®, Leffe®, and Hoegaarden®; and local champions Bud
Light®, Skol®, Brahma®, Antarctica®, Quilmes®, Victoria®, Modelo Especial®,
Michelob Ultra®, Harbin®, Sedrin®, Klinskoye®, Sibirskaya Korona®,
Chernigivske®, Cass®, and Jupiler®. Anheuser-Busch InBev's dedication to
heritage and quality originates from the Den Hoorn brewery in Leuven, Belgium
dating back to 1366 and the pioneering spirit of the Anheuser & Co brewery,
with origins in St. Louis, USA since 1852. Geographically diversified with a
balanced exposure to developed and developing markets, Anheuser-Busch InBev
leverages the collective strengths of its more than 150,000 employees based in
25 countries worldwide. In 2013, AB InBev realized 43.2 billion USD revenue.
The company strives to be the Best Beer Company in a Better World. For more
information, please visit: www.ab-inbev.com.
Photo - http://photos.prnewswire.com/prnh/20140609/105993
Contact: Laura Vallis, Budweiser | firstname.lastname@example.org |(212) 573-9283;
Christopher Smith, Ketchum |email@example.com | (212) 796-9814; Sofia
Lombardo, Ketchum |Sofia.Lombardo@ketchum.com | (212) 796-9808
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