DIRECTV Takes Leadership Role in Electronics Recycling
EL SEGUNDO, Calif. -- June 9, 2014
DIRECTV has joined nine other companies and organizations in launching the R2
Leader program, an initiative designed to advance the safe, responsible and
sustainable repair and recycling of used electronics.
Under the auspices of SERI, a non-profit organization that develops policies
and programs to advance sustainable electronics recycling including the
multi-stakeholder R2 Standard, R2 Leaders publicly support R2 certified
electronics repair and recycling, as well as consider R2 certification when
choosing a recycling partner.
“DIRECTV is proud to participate as a founding R2 Leader,” said Michael
Palkovic, executive vice president of Services & Operations at DIRECTV. “The
responsible recycling of electronics remains a top priority for DIRECTV and we
are affirming that commitment by joining other e-waste recycling leaders in
support of the R2 Standard to help protect the planet. We continue to look for
ways to do even more across all the markets we serve.”
As a founding R2 Leader, DIRECTV will expand its e-waste collection events for
DIRECTV employees at its offices, as well as provide consumers with
information on where and how to find an R2-certified recycler on its website.
DIRECTV and SERI are also exploring other ways to work together to promote
responsible electronics recycling.
"Since the creation of the R2 Standard for responsible electronics recycling
in 2008, we have consistently heard from companies and organizations that
wanted to support repair and recycling efforts," said John Lingelbach,
executive director of SERI. "Our partners in launching this program have taken
on truly commendable leadership roles in managing used electronics. I am
excited to work with them to take the next step in developing responsible and
sustainable e-waste recycling policies, programs and facilities."
Other partners in the R2 Leader program include Goodwill International, Keep
America Beautiful, Microsoft and Sony.
The R2 Standard was created in 2008 through a multi-stakeholder process that
included the U.S. EPA, electronics manufacturers, recycling companies,
non-profit organizations, and other groups. Electronics recycling and
refurbishment facilities certified to the R2 Standard adhere to best practices
in worker health and safety, environmental protection, chain-of-custody
reporting, and other measurements. Worldwide, over 540 facilities are
certified to the R2 Standard in 17 countries.
DIRECTV (NASDAQ: DTV) is one of the world's leading providers of digital
television entertainment services delivering a premium video experience
through state-of-the-art technology, unmatched programming and industry
leading customer service to more than 38 million customers in the U.S. and
Latin America. In the U.S., DIRECTV offers its 20 million customers access to
more than 195 HD channels and Dolby-Digital® 5.1 theater-quality sound, access
to exclusive sports programming such as NFL SUNDAY TICKET™, Emmy-award winning
technology and higher customer satisfaction than the leading cable companies
for 13 years running. DIRECTV Latin America, through its subsidiaries and
affiliated companies in Brazil, Mexico, Argentina, Venezuela, Colombia, and
other Latin American countries, leads the pay TV category in technology,
programming and service, delivering an unrivaled digital television experience
to more than 18 million customers. DIRECTV sports and entertainment properties
include two Regional Sports Networks (Rocky Mountain and Pittsburgh), and
minority ownership interests in Root Sports Northwest and Game Show Network.
For the most up-to-date information on DIRECTV, please visitwww.directv.com.
SERI, formerly R2 Solutions, is a prospective 501c3 non-profit organization
(application pending) that provides educational and outreach services to
promote responsible electronics recycling around the world. It is the housing
body for the R2 Standard and provides additional efforts to develop policies
and incentives to promote responsible electronics recycling. More information
can be found at www.sustainableelectronics.org.
Jade Ekstedt, 310-964-3429
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