Topco Members Honored for Top-Notch Marketing That Supports Corporate Brands
ELK GROVE VILLAGE, Ill. -- June 6, 2014
Topco Associates LLC is pleased to announce this year’s distinguished group of
Corporate Brand Marketing Award winners. Eight Topco members were recently
recognized for their outstanding marketing to support corporate brands.
“Our award winners are true leaders in marketing store brands,” said Chris
Hooks, Topco Vice President, Center Store. “They have successfully
demonstrated, using a variety of new and innovative marketing methods, how to
effectively market corporate brands and drive sales.”
Topco’s Corporate Brand Marketing award recipients are:
• Best-in-Class Brand Marketing: K-VA-T Food Stores, Inc. – K-VA-T has done a
fantastic job promoting the iconic Chuck Wagon pet brand to its Food City
customers, with a strong mix of effective advertising and in-store promotional
• Best-in-Class Brand Marketing: Affiliated Foods Midwest – Topco salutes
Affiliated Foods Midwest for its leadership in developing and marketing the
refreshed, best-in-class Shurfine Salty Snack program.
• Best-in-Class Merchandising: Acme Fresh Market – Year after year, Acme Fresh
Market stores outdo each other with more impressive promotional displays for
the company's Summer Sales Contest. Each Acme Fresh store creates large,
impactful, high-velocity sales displays for many great products, including Top
Care cotton, first aid and oral care products.
• Best-in-Class Promotions: Coborn's Incorporated – At Coborn's, the team
views legacy brands as part of the family, part of its tradition of providing
the best for its customers. The St. Cloud, Minnesota-based grocer ran special
four-page inserts highlighting terrific deals on brands available exclusively
at Coborn's in weekly ads in June and September and experienced a double-digit
increase in legacy brand sales.
• Best-in-Class Program Introduction: SpartanNash – SpartanNash showed exactly
what it takes to compete in the baby aisle with its successful launch of Tippy
Toes by Top Care. To accomplish its objectives, SpartanNash used a wide array
of effective in-store marketing and merchandising tools.
• Best-in-Class Program Introductions: Hy-Vee, Inc. – Hy-Vee demonstrated
exactly how products should be launched with the introduction of its
delightful Hy-Vee Hickory House Barbecue program. At the same time, the team
at Hy-Vee showed how to nurture a more mature segment with its outstanding
Success by the Cup promotion, highlighting Hy-Vee brand single-serve coffee.
• Best-in-Class Cause Marketing: Tops Friendly Markets – Tops drove sales of
Full Circle + Project 7 Breakfast Bars, Teas and Coffee with a strong mix of
eye-catching, in-store displays, print and online advertising and natural and
organic flyer support. Top's customers' purchases of Full Circle + Project 7
items resulted in the donation of nearly 74,000 meals to local food banks in
New York and Pennsylvania.
• Best-in-Class Cause Marketing: Roche Bros. Supermarkets – Roche Bros.
proudly introduced a broad assortment of great-tasting Full Circle + Project 7
products with a colorful ad and plenty of in-store support, including hanging
posters, full displays, shelf talkers and shelf blades. Through their
purchases of Full Circle + Project 7 products, Roche Bros. customers have
provided nearly 21,000 meals to the Greater Boston Food Bank.
Members received their awards during Topco’s Center Store Sales &
Merchandising Conference, which was held May 19 to 21 at the Renaissance
Convention Center in Schaumburg, Ill. More than 1,100 attendees, including
representatives from 47 Topco members and over 210 supplier companies,
participated in the major store brand event. Topco and its supplier partners
showcased a broad assortment of Health and Beauty Care, General Merchandise,
Grocery, Frozen, Dairy/Bakery and Pharmacy to help drive sales for association
During the show, Topco also saluted its top supplier partners for their great
work in support of Topco and its members. Each of the following companies
received a Supplier Award of Excellence:
• Health & Beauty Care: Perrigo
• General Merchandise: Royal Oak
• Quality Assurance: Massimo Zanetti Beverage USA
• Frozen: Cavendish Farms
• Grocery: Burnette Foods
• Grocery Non-Foods: Jarden Corporation
• Pharmacy: Emdeon
About Topco Associates LLC
Topco Associates LLC is a $12.3 billion, privately held company that provides
aggregation, innovation and knowledge management solutions for leading food
industry member-owners and customers. Topco leverages the collective volume,
knowledge and commitment of these companies to create a competitive advantage
in the marketplace by reducing costs and offering winning business-building
Topco Associates LLC
Manager, Corporate Communications
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