Vera Bradley Products to be Sold at Macy's

Vera Bradley Products to be Sold at Macy's

FORT WAYNE, Ind., June 5, 2014 (GLOBE NEWSWIRE) -- Vera Bradley, Inc.
(Nasdaq:VRA) ("Vera Bradley" or the "Company") today announced that its
products will be sold at select Macy's locations.

By mid-July, Macy's will offer a selection of Vera Bradley handbags, totes,
and accessories in approximately 70 locations across the country.

"We are excited about our new relationship with Macy's," noted Robert
Wallstrom, Chief Executive Officer of Vera Bradley. "Department stores are the
number one destination for handbag purchasing, and Macy's will be a great
place to showcase our products, especially as we launch our leather and faux
leather collections.This important relationship will allow us to introduce
Vera Bradley to new customers and broaden our geographic reach."

About Vera Bradley, Inc.

Vera Bradley, Inc. is a leading designer of women's handbags and accessories,
luggage and travel items, eyewear, stationery and gifts.Founded in 1982 by
friends Barbara Bradley Baekgaard and Patricia R. Miller, the brand's iconic
designs and versatile styles offer women of all ages a colorful way to
accessorize.Vera Bradley offers a unique, multi-channel sales model as well
as a focus on service and a high level of engagement with fans.The Company's
products are currently sold through its own stores, on verabradley.com, in
Dillard's and Von Maur department stores and in independent retail stores
across the country.Fiscal 2014 net revenues totaled approximately $536
million. The Company's commitment to breast cancer research continues to
increase its reach through the Vera Bradley Foundation for Breast Cancer. For
more information about Vera Bradley (Nasdaq:VRA), visit
www.verabradley.com/mediaroom.

Vera Bradley Safe Harbor Statement

Certain statements in this release are "forward-looking statements" made
pursuant to the safe-harbor provisions of the Private Securities Litigation
Reform Act of 1995.Such forward-looking statements reflect the Company's
current expectations or beliefs concerning future events and are subject to
various risks and uncertainties that may cause actual results to differ
materially from those that we expected, including: possible adverse changes in
general economic conditions and their impact on consumer confidence and
spending; possible inability to predict and respond in a timely manner to
changes in consumer demand; possible loss of key management or design
associates or inability to attract and retain the talent required for our
business; possible inability to maintain and enhance our brand; possible
inability to successfully implement our growth strategies or manage our
growing business; possible inability to successfully open new stores as
planned; and possible inability to sustain levels of comparable-store
sales.For a discussion of these and other risks and uncertainties that could
cause actual results to differ materially from those contained in our
forward-looking statements, please refer to "Risk Factors" in Part I, Item 1A
of our Annual Report on Form 10-K for the fiscal year ended February 1,
2014.We undertake no obligation to publicly update or revise any
forward-looking statement.Financial schedules are attached to this release.

CONTACT: Investors:
         Julia Bentley, VP of Investor Relations and Communications
         jbentley@verabradley.com
         (260) 207-5116
        
         Media:
         877-708-VERA (8372)
         Mediacontact@verabradley.com
 
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