Konica Minolta Launches Tomorrow in Mind Campaign in the Region
The Campaign Emphasises That Everyone, Through Small Changes in Their
Daily Lives, Can Play a Part in the Conservation of the Environment
SINGAPORE -- (Marketwired) -- 06/05/14 -- Konica Minolta Business
Solutions Asia launches an all-encompassing campaign in the region --
Tomorrow in Mind -- to encourage everyone to play a part in the
conservation of the environment.
A micro-site (http://konicaminolta-asia.com/tomorrowinmind/) has been
set up by Konica Minolta, with the aim to inspire its employees,
associates, partners and all members of the public to make a pledge
to demonstrate their commitment to make small changes towards a
better tomorrow. The key emphasis of the Tomorrow in Mind campaign is
that every single individual and organisation, through small actions
in their daily lives, can create a collective positive impact on the
Through the micro-site, the brand suggests small actions, including
using energy-saving bulbs at home, switching off lights during lunch
breaks in office and printing in duplex and using multi-function
devices. In addition, in conjunction with World Environment Day, the
brand also encourages everyone to pledge to go car-free to reduce
"This campaign echoes Konica Minolta's philosophy, which is to be
accountable, and that our actions should contribute to the creation
of a sustainable environment. Through the Tomorrow in Mind campaign,
we aim to educate, inspire, empower and involve the efforts of every
single individual for a greener and cleaner future, because we
believe that the future of the earth is, literally, in everyone's
hands," said Ms Celine Long, Marketing Manager, Corporate Branding
and Marketing, Regional Headquarters, Konica Minolta Business
An organisation dedicated to the preservation of the environment,
Konica Minolta established Eco Vision 2050 in 2009, to achieve its
future objectives and fulfil its responsibility as a global
corporation by contributing to a sustainable earth and society. Eco
Vision 2050 is a set of long-term goals that looks all the way out to
the year 2050, focusing on the three aims of preventing global
warming, promoting resource recycling, and preserving biodiversity.
n line with the organisation's commitment to Giving Shape to Ideas,
Konica Minolta will continue contributing to solutions for social
challenges and drive environmentally innovations.
Minolta's Tomorrow in Mind micro-site
Konica Minolta Business Solutions Asia
Konica Minolta Business
Solutions, a leading company in advanced document management
technologies and Managed IT Services for the desktop to the print
shop, brings together unparalleled advances in security, print
quality and network integration via its award-winning line of
bizhub(R) multi-function products (MFPs); bizhub PRESS(R) and bizhub
PRO(R) production print systems; magicolor(R) color printers; and
pagepro(R) monochrome printers. Konica Minolta also offers software
solutions and optimised print services to reduce document output
cost, improve productivity and optimise office environment, backed by
impeccable service and support team.
Konica Minolta adopts a proactive effort in reducing global
environmental impact through its green product lifecycle.
In line with its core message "Giving Shape to Ideas," Konica Minolta
endeavours to respond to its customers' needs across the world with
relentless creativity, innovation and advance technology.
Konica Minolta is a registered trademark of Konica Minolta Holdings,
Inc. bizhub is a registered trademark of Konica Minolta, Inc. All
other trademarks mentioned in this document are the property of their
Konica Minolta, the logo, and other trademarks are trademarks of
Konica Minolta and may not be used without permission.
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Konica Minolta Business Solutions Asia Pte. Ltd.
PR Communications Pte Ltd
How Hwee Yin
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