Introducing Dirac Unison™, an Entirely New Approach to Sound Optimization

  Introducing Dirac Unison™, an Entirely New Approach to Sound Optimization

Dirac Unison sound optimization technology sets the bar for automotive and
high performance audio manufacturers seeking to deliver a lifelike listening
experience to consumers

Business Wire

UPPSALA, Sweden -- June 5, 2014

Audio technology provider Dirac today announced the unveiling of Dirac Unison,
a highly advanced sound optimization technology for automotive applications as
well as high performance audio and home theater systems. Beyond the boundaries
of traditional digital room correction and passive room treatment, Dirac
Unison precisely unites the output of the speakers in a way that will astonish
listeners in any environment.

Dirac Unison uses precise measurements to create an active acoustic treatment
of the listening space. The technology jointly optimizes the loudspeakers and
features a completely new kind of bass management that is automatically
matched to the room and the speakers. With Dirac Unison, the loudspeakers and
listening space act cohesively rather than as individual elements that
interfere with each other.

Volvo Car Group is the first licensee to use Dirac Unison, making the
technology available in the all-new Volvo XC90 with the Bowers & Wilkins audio
system. Dirac Unison co-optimizes the loudspeakers in frequency, time and
space for the best possible bass integration and clarity, and enables
recreation of individual acoustic environments from certain performance
venues. With the touch of a button, occupants can be immersed in the acoustic
likeness of Gothenburg Concert Hall, located nearby to Volvo’s headquarters
and acclaimed by many artists as one of the world's best concert halls.

“We have witnessed a recent surge in interest for advanced technologies
focused on the natural and accurate reproduction of sound,” explained Dirac
CEO Dr. Mathias Johansson. “It is exciting for us to add Dirac Unison to our
portfolio of technologies, further enabling our licensees in their quest to
satisfy consumer demand for superb sound,” Johansson added.

Dirac Unison is Dirac’s most advanced sound optimization technology and is
available exclusively through high performance audio and automotive
manufacturers. For more information, please see

About Dirac Research AB

Dirac Research is a Swedish audio research firm specializing in
high-performance digital sound optimization, room correction and sound field
synthesis. The company was founded by researchers from the Signals & Systems
Group of Uppsala University, Sweden. With Dirac's patented toolbox for
efficient and accurate audio system optimization, customers such as Volvo
Cars, BMW, Bentley, Rolls Royce and Datasat Digital Entertainment have
achieved dramatically improved sound quality and a shortened time-to-market.
Dirac Research maintains offices in Sweden, Tokyo, Detroit, Seoul and

About Volvo Car Group

Volvo has been in operation since 1927. Today, Volvo Cars is one of the most
well-known and respected car brands in the world with sales of 427,000 in 2013
in about 100 countries. Volvo Cars has been under the ownership of the
Zhejiang Geely Holding (Geely Holding) of China since 2010. It formed part of
the Swedish Volvo Group until 1999, when the company was bought by Ford Motor
Company of the US. In 2010, Volvo Cars was acquired by Geely Holding. As of
December 2013, Volvo Cars had over 23,000 employees worldwide. Volvo Cars head
office, product development, marketing and administration functions are mainly
located in Gothenburg, Sweden. Volvo Cars head office for China is located in
Shanghai. The company’s main car production plants are located in Gothenburg
(Sweden), Ghent (Belgium) and Chengdu (China), while engines are manufactured
in Skövde (Sweden) and Zhangjiakou (China) For more information on Volvo Car
Group please visit:


WIRC Media
Micah Sheveloff, 203-795-3141
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