Introducing Dirac Unison™, an Entirely New Approach to Sound Optimization

  Introducing Dirac Unison™, an Entirely New Approach to Sound Optimization  Dirac Unison sound optimization technology sets the bar for automotive and high performance audio manufacturers seeking to deliver a lifelike listening experience to consumers  Business Wire  UPPSALA, Sweden -- June 5, 2014  Audio technology provider Dirac today announced the unveiling of Dirac Unison, a highly advanced sound optimization technology for automotive applications as well as high performance audio and home theater systems. Beyond the boundaries of traditional digital room correction and passive room treatment, Dirac Unison precisely unites the output of the speakers in a way that will astonish listeners in any environment.  Dirac Unison uses precise measurements to create an active acoustic treatment of the listening space. The technology jointly optimizes the loudspeakers and features a completely new kind of bass management that is automatically matched to the room and the speakers. With Dirac Unison, the loudspeakers and listening space act cohesively rather than as individual elements that interfere with each other.  Volvo Car Group is the first licensee to use Dirac Unison, making the technology available in the all-new Volvo XC90 with the Bowers & Wilkins audio system. Dirac Unison co-optimizes the loudspeakers in frequency, time and space for the best possible bass integration and clarity, and enables recreation of individual acoustic environments from certain performance venues. With the touch of a button, occupants can be immersed in the acoustic likeness of Gothenburg Concert Hall, located nearby to Volvo’s headquarters and acclaimed by many artists as one of the world's best concert halls.  “We have witnessed a recent surge in interest for advanced technologies focused on the natural and accurate reproduction of sound,” explained Dirac CEO Dr. Mathias Johansson. “It is exciting for us to add Dirac Unison to our portfolio of technologies, further enabling our licensees in their quest to satisfy consumer demand for superb sound,” Johansson added.  Dirac Unison is Dirac’s most advanced sound optimization technology and is available exclusively through high performance audio and automotive manufacturers. For more information, please see  About Dirac Research AB  Dirac Research is a Swedish audio research firm specializing in high-performance digital sound optimization, room correction and sound field synthesis. The company was founded by researchers from the Signals & Systems Group of Uppsala University, Sweden. With Dirac's patented toolbox for efficient and accurate audio system optimization, customers such as Volvo Cars, BMW, Bentley, Rolls Royce and Datasat Digital Entertainment have achieved dramatically improved sound quality and a shortened time-to-market. Dirac Research maintains offices in Sweden, Tokyo, Detroit, Seoul and Shanghai.  About Volvo Car Group  Volvo has been in operation since 1927. Today, Volvo Cars is one of the most well-known and respected car brands in the world with sales of 427,000 in 2013 in about 100 countries. Volvo Cars has been under the ownership of the Zhejiang Geely Holding (Geely Holding) of China since 2010. It formed part of the Swedish Volvo Group until 1999, when the company was bought by Ford Motor Company of the US. In 2010, Volvo Cars was acquired by Geely Holding. As of December 2013, Volvo Cars had over 23,000 employees worldwide. Volvo Cars head office, product development, marketing and administration functions are mainly located in Gothenburg, Sweden. Volvo Cars head office for China is located in Shanghai. The company’s main car production plants are located in Gothenburg (Sweden), Ghent (Belgium) and Chengdu (China), while engines are manufactured in Skövde (Sweden) and Zhangjiakou (China) For more information on Volvo Car Group please visit:  Contact:  WIRC Media Micah Sheveloff, 203-795-3141  
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