Playtech Announces Bingo Agreement With Trinity Mirror Group
LONDON, June 5, 2014
LONDON, June 5, 2014 /PRNewswire/ --
Playtech, the international designer, developer and licensor of software and
services for the online, mobile, TV and land-based gaming industry, is proud
to announce an agreement with Trinity Mirror to migrate to Playtech's Virtue
Fusion Bingo platform.
(Logo: http://photos.prnewswire.com/prnh/20120515/531552 )
This announcement follows a very successful start for Playtech's Virtue Fusion
subsidiary in 2014. On the back of re-signing its long-term partnership with
the Rank Group, launching a market-leading Tablet Bingo application and
scooping 'Best Online Bingo Software' at the recent WhichBingo Awards, this
marquee signing of Trinity Mirror is a welcome addition to its already stellar
line up of tier 1 partners.
Playtech has a unique offering, built on a platform with a proven track
record. With cross-product and cross-platform capabilities it allows players
to move across products and platforms using a single login, ensuring the 'on
the go', 'on the sofa', 'at your desk' experiences are the same.
Trinity Mirror is one of the largest multimedia publishers in the UK with a
portfolio that spans the country. Its iconic publications, websites and
digital services bring news, entertainment and new opportunities to local,
regional and national audiences every day.
Mark O'Donnell, Trinity Mirror's Head of Group Partnerships, said: "We see a
huge opportunity to grow our online gaming revenues, and to leverage our
audiences, brands and content, particularly in mobile which is seeing
significant growth. Virtue Fusion has the best-in-market products and we are
delighted to be working with them."
The launch will focus initially on the Daily Mirror and Daily Record brands,
with their existing software being replaced with Virtue Fusion's
market-leading Bingo network product supported by Playtech's full Casino
Daniel Phillips, Virtue Fusion COO, commented, "Playtech are proud to be
associated with a market-leading media brand like Trinity Mirror, and together
with our market-leading products we look forward to providing their audience
with an unparalleled gaming experience across our 24/7 all platform offering."
Playtech develops unified software platforms and content for the online and
land-based gaming industry, together with providing a range of ancillary
services such as marketing, CRM services and hosting.
The Group's capabilities enable the delivery of an integrated software or
turnkey solution, with players accessing online, broadcast, mobile and
server-based gaming terminals through a single account.
New licensees include existing online operators upgrading or diversifying
their offering, land-based casino groups, government-sponsored entities such
as lotteries, and new entrants making their online gaming debut, particularly
in newly-regulated markets.
Founded in 1999, Playtech is listed on the London Stock Exchange and has over
3,400 employees located in twelve countries. Its leading gaming applications
include casino, bingo, poker, sports betting, live, mobile and social gaming
and casual and fixed odds games.
For further information contact: Playtech plc +44-(0)20-7861-3232Mor Weizer,
Chief Executive OfficerRon Hoffman, Chief Financial Officer c/o Bell Pottinger
Adam Kay, Head of Investor Relations +44-(0)20-7428-1776 Bell Pottinger David
Rydell / Olly Scott / Guy Scarborough +44-(0)20-7861-3232
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