Starbucks Makes Significant Education Investments to Develop Future Leaders in China

  Starbucks Makes Significant Education Investments to Develop Future Leaders
  in China

          Renews partnership with China Soong Ching Ling Foundation

Reaffirms commitment as the Employer of Choice with third Partner Family Forum
       in Guangzhou and Career Development Programs for China partners

Long-term China growth aspirations on-track; operating more than 1,200 stores
             across 68 cities and to exceed 1,500 stores by 2015

Business Wire

BEIJING -- June 5, 2014

Howard Schultz, chairman, president and chief executive officer of Starbucks
Coffee Company (NASDAQ: SBUX) today reaffirmed Starbucks commitment to
leverage the company’s unique combination of passionate partners (employees)
and store footprint to deliver long-term growth through the lens of humanity.
Speaking at Beijing’s iconic Great Hall of the People, founder of the
Starbucks Foundation, Howard Schultz, announced a total of US$3 million
investment in China by the Starbucks Foundation spanning three years,
including US$1.5 million to the China Soong Ching Ling Foundation (CSCLF),
following his meeting with Mr. Hu Qili, Chairman, China Soong Ching Ling
Foundation. The commitment, administered by Give2Asia, a social enterprise
dedicated to building a civil society across Asia, furthers the eight-year
partnership with CSCLF, designed to unleash lifelong educational and
leadership opportunities for young people in China.

Starbucks China hosted the first Partner Family Forum in Guangzhou where more
than 1,200 partners an ...

Starbucks China hosted the first Partner Family Forum in Guangzhou where more
than 1,200 partners and their family members attended the inspiring event
which celebrated love, humanity and opportunity for partners (employees) in
China. (Photo: Business Wire)

“As Starbucks China has grown to now more than 1,200 stores in over 68 cities,
and 20,000 partners, so too has our foundational aspiration to build a
different kind of company in China; one committed to performance that is
driven through the lens of humanity and locally relevant innovation,” said
Schultz. “Today, we are proud to honor and renew the Starbucks Foundation’s
ongoing partnership with the China Soong Ching Ling Foundation to enrich the
lives of Chinese youth and be a positive force in building their future
success.”

With the investment of US$1.5 million from the Starbucks Foundation, through
Give2Asia, the CSCLF will convene leading experts in the areas of youth
development, training, academics and business to establish a unique curriculum
that combines business acumen, collaborative communications and social
consciousness focused on developing future leaders in China. Through the
“Youth Leadership Development Program,” students will build their skills and
also have mentorship opportunities with Starbucks senior leaders. After
participating in the program, students can choose to apply for training
courses under the Starbucks China University or corporate internship
opportunities with Starbucks in China. The program will reach 1,500 university
students across China, from both urban and rural areas and those with
disadvantaged backgrounds, over the three years.

“We are pleased to expand our partnership with the Starbucks Foundation to
continue to foster young leaders in China who have demonstrated a passion and
commitment to serving the society around them,” said Mr. Jing Dunquan,
vice-chairman, China Soong Ching Ling Foundation. “The investment from the
Starbucks Foundation will directly develop locally-relevant education and
mentorship programs for university students to build leadership skills in
communities across China.”

Since 2006, the Starbucks Foundation and China Soong Ching Ling Foundation
have partnered to address relevant needs across China. From providing 3,000
rural teachers with innovative teaching methods, providing 1,200 aspiring
teachers with college scholarships and supporting over 900 environmental
conservation projects by university students, the two organizations look
forward to continuing their collaboration to positively impact communities.

Celebrating New Opportunities for Partner Growth

Earlier this week, Schultz also joined more than 1,200 Starbucks partners and
members of their family in the South China region at the Starbucks China
Partner Family Forum in Guangzhou. This first-of-its-kind partner engagement
event in the city was first introduced by Starbucks in 2012 in China as part
of a series of new initiatives aimed at further differentiating the company as
the employer of choice in the market. Themed “Inspiring and Celebrating Love,
Humanity and Opportunity,” the event highlighted Starbucks commitment to build
one of the world’s most trusted, admired and enduring brands, while investing
in the long-term development and career growth of its partners.

“As Starbucks continues to grow in China, our partners will have unprecedented
opportunities to build long-term careers within the company,” said Belinda
Wong, president, Starbucks China. “Through unique initiatives such as the
Starbucks China University, we will continue to make investments in our
partners to help them achieve their fullest potential and realize their career
goals.”

Since establishing Starbucks China University in November 2012, the company
has provided 725,000 training hours to nearly 14,000 partners.

On track to Operate 1,500 Stores by 2015

The China market has been key to Starbucks international expansion efforts
since the opening of its first store in Beijing in 1999. In fiscal 2013,
Starbucks opened more than 300 stores and delivered the unique Starbucks
Experience to customers in 10 new cities across China. Today, Starbucks
operates more than 1,200 stores across 68 cities, and China is on track to
become the company’s largest market outside of the U.S. by the end of 2014.
Looking ahead, Starbucks expects to reach 1,500 stores by 2015, and since
2011, has created 14,000 new job opportunities.

“The equity of the Starbucks brand in China has always been a result of the
passionate partners who wear the green apron and deliver the unique Starbucks
Experience to our customers each day. We will continue to listen to our
partners and customers and innovate in ways that grow the brand and our people
in the right way for China,” added Schultz.

About Starbucks

Since 1971, Starbucks Coffee Company has been committed to ethically sourcing
and roasting high-quality arabica coffee. Today, with stores around the globe,
the company is the premier roaster and retailer of specialty coffee in the
world. Through our unwavering commitment to excellence and our guiding
principles, we bring the unique Starbucks Experience to life for every
customer through every cup. To share in the experience, please visit us in our
stores or www.starbucks.com.

Forward-Looking Statements

This release contains forward-looking statements relating to certain company
initiatives, strategies, plans, trends and expectations regarding China,
including the size of the market and timing, expansion efforts, number of
stores, the pace and form of growth, store sales, innovations, connections
with our customers, store experience and performance, and leadership position
in China. These forward-looking statements are based on currently available
operating, financial and competitive information and are subject to a number
of significant risks and uncertainties. Actual future results may differ
materially depending on a variety of factors including, but not limited to,
coffee, dairy and other raw material prices and availability, costs associated
with, and the successful execution of, the company’s initiatives, strategies
and plans in China and the other markets in which Starbucks does business,
changes and uncertainties in economic, social, political and regulatory
conditions in China, the acceptance of Starbucks products in China, foreign
currency and exchange fluctuations, the impact of competition and other risks
detailed in the company filings with the Securities and Exchange Commission,
including the “Risk Factors” section of Starbucks Annual Report on Form 10-K
for the fiscal year ended September 29, 2013. The company assumes no
obligation to update any of these forward-looking statements.

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Contact:

Starbucks Coffee Company
Marianne Duong, +1 206-318-7100
press@starbucks.com
 
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