Digital River Helps Power Global Commerce Expansion for Rosetta Stone
Manages consumer e-stores in Australia, Brazil, the Netherlands, Poland, South
Africa and Thailand for premier language and literacy company
MINNEAPOLIS -- June 5, 2014
Digital River, Inc. (NASDAQ:DRIV), a leading global provider of
Commerce-as-a-Service solutions, announced that it is powering global commerce
operations for Rosetta Stone Inc. (NYSE:RST), a leading provider of
technology-based language-learning, reading and brain fitness solutions.
Rosetta Stone is marketing and selling subscriptions and downloads of its
software to consumers from Australia, Brazil, the Netherlands, Poland, South
Africa and Thailand via localized online stores powered by Digital River.
“It is important that the buying experience in our online stores reflects the
cultural commitment that is so deeply rooted in our language-learning
products. Digital River helped us achieve this,” said Mark Moseley, Rosetta
Stone’s head of Information Technology. “We selected Digital River because it
has local e-commerce practitioners across the globe who can help us speed
time-to-market and easily scale our marketing and payment operations to meet
our international growth goals.”
The new commerce stores enable Rosetta Stone to build cross-border
relationships with customers and cater to their local purchasing preferences.
Through the Digital River e-commerce solution, Rosetta Stone’s software can be
purchased as single-use downloads and subscriptions in six- and 12-month
increments. Digital River also is supporting installment plans in Brazil –
called parcelas – which is a popular payment option in the region. To further
boost demand generation activities and commerce sales, Digital River’s
marketForce^™ digital marketing agency is managing localized paid search
campaigns in some of Rosetta Stone’s regions.
“When expanding commerce operations across borders, it is crucial to address
local online selling requirements in order to generate higher shopping cart
conversion rates and sales, and save considerable time and money from an
operational standpoint,” said Tom Peterson, executive vice president and
general manager of commerce at Digital River. “With two decades of experience
providing global commerce solutions to digital content companies, we’ve
developed the expertise to help companies like Rosetta Stone maximize and
tailor their regional commerce and marketing efforts while at the same time
remaining true to their global brand.”
About Digital River, Inc.
Backed by 20 years of e-commerce experience, Digital River is recognized as a
leading global provider of Commerce-as-a-Service solutions. Companies of all
sizes rely on Digital River’s multi-tenant, SaaS commerce, payments and
marketing services to manage and grow their online businesses. In 2013,
Digital River processed more than $30 billion in online transactions,
connecting B2B and B2C digital products and cloud service companies as well as
branded manufacturers with buyers across multiple devices and channels, and
nearly every country in the world.
Digital River is headquartered in Minneapolis with offices across the U.S.,
Asia, Europe and South America. For more details about Digital River, visit
the corporate website, read the Digital River Blog, follow the company on
Twitter or call +1 952-253-1234.
In addition to the historical information contained herein, this press release
contains forward-looking statements, such as statements containing the words,
“will,” “plans,” “intends,” “expects,” and similar words. Such forward-looking
statements involve known and unknown risks, uncertainties and other factors
which may cause the actual results, performance or achievements of Digital
River, or industry results, to differ materially from those expressed or
implied by such forward-looking statements. Such factors include, among
others: Digital River’s operating history and variability of operating
results; competition in the electronic commerce market; the ability of Digital
River to support Rosetta Stone’s e-commerce solution; the market’s acceptance
of such offerings; and other risk factors referenced in Digital River’s public
filings with the Securities and Exchange Commission.
Digital River is a registered trademark of Digital River, Inc. All other
company and product names are trademarks, registrations or copyrights of their
Twitter Tags: #ecommerce, @DigitalRiverInc
Tweet This: .@DigitalRiverInc powers #ecommerce stores in Brazil, Poland,
Thailand, Netherlands, Australia, South Africa for @rosettastone
Digital River, Inc.
Kristin McKenzie, +1 952-225-3718
Associate Director, Corporate Communications
Investor Relations Contact:
Melissa Fisher, +1 952-225-3351
VP, Corporate Development, Treasury and Investor Relations
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