RadioShack and PCH Announce RadioShack Labs to Support Startups and Boost New Product Innovation

RadioShack and PCH Announce RadioShack Labs to Support Startups and Boost New
                              Product Innovation

RadioShack Labs to Offer New Retail Model Featuring Concepts from Makers and
Inventors with Reduced Time to Market

PR Newswire

FORT WORTH, Texas and SAN FRANCISCO, June 5, 2014

FORT WORTH, Texasand SAN FRANCISCO, June 5, 2014 /PRNewswire/ --PCH and
RadioShack today announced the launch of RadioShack Labs, a collaboration to
support inventors and startups that will promote product innovation and
provide a path from concept to production to distribution. PCH is a respected
leader in product innovation with robust experience bringing distinctive
products to market. Through its PCH Access division, PCH helps startups and
inventors overcome the hurdles of logistics and get their products in the
hands of consumers.

As part of the relationship, RadioShack intends to offer select PCH Access
companies special retail terms, and create a direct path to up to 2,000
RadioShack stores and preferred positioning on radioshack.com. With PCH,
RadioShack plans to implement a direct-to-store model for select products,
reducing inventory requirements and increasing inventory turn in stores.
RadioShack Labs is designed to enable innovative startups to sell to a
significant market and will provide considerable consumer awareness through
marketing promotion, as well as strong retail and online presence. By the end
of year, RadioShack plans to have these products in a dedicated space
in-store.

"It's long been our belief that innovation and collaboration go hand-in-hand.
As we transform RadioShack, it's important that we simplify and streamline the
channels that encourage inventors and entrepreneurs to join us in the retail
environment," said Joe Magnacca, chief executive officer of RadioShack. "We
see so many exciting consumer products coming from startups and we want these
differentiated products in our stores. Traditionally, big retailing requires
big inventory, but we can improve our supply chain and be a more nimble
partner."

Magnacca continued, "PCH has a proven track record of bringing unique ideas
and products to market. We have been closely collaborating with them since
January of this year. With the combination of new retail terms that support
innovative startups, and PCH's experience in manufacturing, packaging and
delivering product direct to stores, we believe we can rejuvenate our retail
offerings."

"Every day we talk to startups and see new products," said Liam Casey, founder
and chief executive officer of PCH. "But the retail model, which demands
large capital in the channel, doesn't typically work for startups and this
hurts innovation. Together with Joe and the RadioShack team, we looked at
removing the barriers that prevent unique products from getting on to shelves,
and as a result created a partnership that supports product innovation, while
freeing up capital that would otherwise be tied up in the inventory channel."

Through its established program, PCH Access, PCH has brought unique products
to market such as LittleBits, the popular modular electronics kits, which will
be in select RadioShack stores in late summer.

Ayah Bdeir, founder and chief executive officer of LittleBits, said, "This
announcement is a big deal for hardware startups. Ever since we launched
LittleBits, we've received calls from big box retailers wanting to carry our
products, and we've said no because we didn't want to deal with the inventory
burden, the return policies and the financial exposure. Plus, I've been wary
about the amount of time agreements take to put in place. I think a startup
friendly retail partner has the potential to transform brick and mortar by
bringing in new talent and a much needed breath of fresh air."

Appeal to Makers and Inventors: How to Collaborate
In addition to products that come through the PCH Access program, RadioShack
Labs invites new product ideas from innovators, inventors and makers. To learn
more about how to collaborate with RadioShack and PCH, go to
www.radioshack.com/RSLabs. Inventors can submit information and a notice will
be sent when the site is live and ready to take ideas in the coming weeks.
Once an idea is submitted, it will be reviewed and feedback will be provided
on whether there is a potential fit. The goal is to identify dozens of new
products per year, and to use the PCH Access program to turn concepts into
products ready for national retail.

"We are continually inspired by the incredible creativity that is coming out
of the maker and inventor communities, and wanted to find a way to further our
collaboration. New ideas shouldn't be sacrificed for outdated retail models,
so our goal is to change the model, and open new channels for ideas. With
PCH's support we have the manufacturing, packaging and distribution network to
bring these products to life," said Magnacca.

About RadioShack Corporation
RadioShack (NYSE: RSH) is a leading retailer with more than 27,000
knowledgeable associates focused on connecting consumers with personalized
solutions and discovering what's possible through the latest in consumer
electronics. The company's updated product assortment incorporates national
brands, industry-leading private brand products, mobile devices and wireless
carriers. Customers can shop leading brands in headphones and speakers,
wearable technology, smart toys and DIY supplies, connected home, power
accessories and home entertainment at www.radioshack.com, or at one of the
more than 4,000 locations in 30 countries. Find RadioShack on Facebook,
Twitter, Instagram, and YouTube.

About PCH International
PCH International creates, develops, and delivers the world's best products
for the world's best brands. PCH offers transparent, sustainable product
development and supply chain management services to a diverse range of
customers, from Fortune 500s, to entrepreneurs and startups. PCH was founded
in 1996, and is headquartered in Cork, Ireland. The Company's product
innovation hub, Lime Lab, and its hardware startup incubator, Highway1, are
based in San Francisco, California. They serve customers globally, as does PCH
Access, focused on providing robust supply chain services to startups around
the globe. In January 2014, PCH acquired ShopLocket, an ecommerce platform for
entrepreneurs. PCH also has significant manufacturing, packing and fulfillment
operations in China, and retail distribution channels through its subsidiary
TNS Distribution based in Dublin, Ireland. Pchintl.com

For press inquiries, please contact:
PCH                                             RadioShack
Lauren Busto / Ashley Grabill / Amanda Kasper   Media.Relations@RadioShack.com
CAMRON                                          Media Hotline: 817.415.3300
lauren.busto@camronpr.com /
ashley.grabill@camronpr.com
+1.415.432.0680

SOURCE RadioShack

Website: http://www.radioshack.com
 
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