Local Corporation Granted New Ad Monetization Patent Strengthens Intellectual Property Portfolio and Addresses Online Advertising Market Expected to Reach $182 Billion by 2017 Business Wire IRVINE, Calif. -- June 4, 2014 Local Corporation (NASDAQ: LOCM), a leading local advertising technology company, today announced that the U.S. Patent and Trademark Office has granted the company its thirteenth patent, which covers an online advertising monetization and yield optimization method and/or system. Issued on May 13, 2014, patent number 8,725,572 is directed to a technique for locating relevant advertisements through the use of semantic keyword searches with claims directed to software, systems and methods in which semantically related keywords may be used to locate relevant fee generating advertisements that may monetize better than other available response ads. “We are pleased to expand our robust portfolio of intellectual property with this latest ad monetization patent,” said Fred Thiel, Local Corporation chairman and chief executive officer. “The online advertising industry continues to show strong growth, and we believe that our advertising technology, in combination with our growing intellectual property portfolio, will position us well to lead in this sector. We look forward to unlocking the value of our IP and leveraging this patent to further monetize and optimize traffic and advertising across our Owned and Operated properties and Network.” The company now has 13 patents issued, including four patents related to search/menus, five related to pay-per-call and one focused on local shopping, with several additional patents still pending. The company is conducting a comprehensive review of the various advertising models used across the industry today that may be utilizing this patented yield optimization technology. The company recently announced that as part of its patent strategy, it is in the process of transferring the majority of its issued patents to a dedicated IP holding subsidiary, which provides a more flexible solution and enables the company to better leverage the value of its intellectual property. Additionally, the trial date for the company’s ongoing Fry’s Electronics patent litigation has been set for July 15, 2014. According to Borrell Associates, the U.S. online advertising market continues to grow and is expected to reach $182 billion by 2017. About Local Corporation Local Corporation (NASDAQ:LOCM) is a leading local advertising technology company that connects millions of online and mobile consumers with businesses and products through a variety of innovative digital advertising solutions. The company’s patented Krillion® local shopping platform aggregates, localizes and distributes dynamic, national and regional retail shopping content, from approximately 120,000 store locations, representing nearly 3 million localized products. For more information, visit: http://www.localcorporation.com or http://www.krillion.com. To download the company’s iOS® 7-compatible Havvit™ shopping app, go to: iTunes® (http://bit.ly/1d8Y111). Forward Looking Statements This press release contains certain forward-looking statements that are based upon current expectations and involve certain risks and uncertainties within the meaning of the U.S. Private Securities Litigation Reform Act of 1995. Words or expressions such as "anticipate," "plan," "will," "intend," "believe" or "expect'" or variations of such words and similar expressions are intended to identify such forward-looking statements. These forward-looking statements are not guarantees of future performance and are subject to risks, uncertainties, and other factors, some of which are beyond our control and difficult to predict and could cause actual results to differ materially from those expressed or forecasted in the forward-looking statements. Key risks are described in the filings we make with the U.S. Securities and Exchange Commission. The forward-looking statements in this release speak only as of the date they are made. We undertake no obligation to revise or update publicly any forward-looking statement for any reason. Unless otherwise stated, all site traffic and usage statistics are from third-party service providers engaged by the company. Traffic and our monetization of that traffic combine to determine our revenues for any given period. Our traffic volume alone for a period should not be viewed as demonstrative of our financial results for such period. IOS is a trademark or registered trademark of Cisco in the U.S. and other countries and is used under license. Contact: Investor Relations: LHA Kirsten Chapman, 415-433-3777 email@example.com or Media Relations: Local Corporation Cameron Triebwasser, 949-789-5223 firstname.lastname@example.org
Local Corporation Granted New Ad Monetization Patent
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