Hitachi and RapidMiner Form Strategic Alliance to Deliver Innova

Hitachi and RapidMiner Form Strategic Alliance to Deliver Innovative Predictive
Analytics Solutions for the Financial Industry 
Hitachi to Support Financial Services Marketing and Channel Strategies Solutions
and Resell RapidMiner's Advanced Analytics Platform 
Tokyo, June 4, 2014 - (JCN Newswire) -  Hitachi, Ltd.(TSE: 6501) and RapidMiner
today announced a strategic partnership focused on providing financial service
institutions with predictive analytics solutions designed specifically to
address marketing and channel challenges. The partnership combines
RapidMiner's advanced analytics expertise, especially in predictive
analysis, with Hitachi's experience in systems integration for the
Japanese financial industry. Hitachi will also resell RapidMiner products.
Hitachi and RapidMiner are collaborating on technical and marketing
activities. A joint pilot project focused on fraud reduction was initiated in
May 2014. 
With the increased usage of mobile devices, and the pervasive reach of social
networking, financial service institutions have more opportunities to collect
and utilize a great variety of data from both internal and external sources. In
this big data era, Japanese financial service institutions are more focused on
data analytics in order to deliver increased customer value. 
RapidMiner offers highly scalable predictive analytics applications, including
operational dashboards, metrics and performance reports in a single,
easy-to-use platform that seamlessly integrates with popular enterprise data
sources. RapidMiner's predictive analytics software is helping companies
across multiple industries in areas where advanced analytics can make a
significant impact, such as churn reduction, fraud detection, predictive
maintenance, sentiment analysis and more. 
Highly sophisticated solutions are necessary to enable financial service
institutions to analyze data on a real-time basis from multiple viewpoints to
ensure the capabilities such as: 
Detection and prevention of fraud on a real-time basis and the creation of
Timely and appropriate one-to-one messaging based on past customer
transactions and/or behaviors 
Customer interaction optimization -- inviting appropriate customers to
appropriate channels to improve customer engagement and satisfaction through
internal data analysis as well as social data monitoring 
Customer feedback and voice of the customer analysis to gain more customer
satisfaction and prevent customer churn 
The result of the partnership will be a key component in Hitachi's
Innovative Analytics business initiative and help extend RapidMiner's
global reach. 
"Our customers are looking for a way to leverage the next generation of
analytics in order to grow their businesses through a more customer-centric
approach," said Tsugio Yamamoto, president of financial information
systems division. "A flexible platform like RapidMiner can address a wide
variety of needs in the financial industry and help our customers to achieve
their business goals." 
"Hitachi and RapidMiner have partnered to become the premier trusted
providers of predictive analytics for the financial services industry,"
said Ingo Mierswa, co-founder and CEO for RapidMiner. "Together we deliver
best-in-breed analytics solutions that support corporate success." 
About Hitachi 
Hitachi, Ltd. (TSE: 6501), headquartered in Tokyo, Japan, is a leading global
electronics company with approximately 320,000 employees worldwide. Fiscal 2011
(ended March 31, 2012) consolidated revenues totaled 9,665 billion yen ($117.8
billion). Hitachi will focus more than ever on the Social Innovation Business,
which includes information and telecommunication systems, power systems,
environmental, industrial and transportation systems, and social and urban
systems, as well as the sophisticated materials and key devices that support
them. For more information on Hitachi, please visit the company's website
Hitachi Ltd
Corporate Communications
Tel: +81-3-3258-1111 
Copyright 2014 JCN Newswire. All rights reserved. 
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