Saatchi & Saatchi Los Angeles Names Auto Industry Veteran Jason Schragger
Chief Creative Officer
TORRANCE, Calif., June 4, 2014
TORRANCE, Calif., June 4, 2014 /PRNewswire/ --Following an extensive global
search, Saatchi & Saatchi Los Angeles – one of the nation's premier
advertising agencies – has named highly-respected industry veteran Jason
Schragger as Chief Creative Officer in a newly formed role.
Saatchi LA is part of a network of 130 offices in 70 countries owned by the
Publicis Groupe – the third largest communications group in the world. As the
agency of record for Toyota Motor Sales (TMS), U.S.A., Inc. for over 30 years,
Saatchi LA employs more than 400 full-time staff.
"We are ecstatic to have Jason Schragger join the team of incredibly talented
professionals we have at Saatchi LA and to lead the T^2 creative approach for
Toyota," said Chuck Maguy. "He is a tremendous communicator and listener who
has gleaned a great deal of insight from leadership figures throughout the
course of his career. Jason has proven his ability to understand the needs of
his clients and create spectacular results for them time and again."
Schragger, 40, a native of Zimbabwe, comes to Saatchi LA after amassing nearly
two decades of experience, including for Ford, Mercedes, BMW Mini, Mitsubishi
and Nissan in several parts of the world in the automotive space. Also
boasting a broad range of experience not related to the automobile industry,
Schragger has made significant contributions in hands-on creative oversight
for global brands as diverse as adidas, HSBC, and Johnnie Walker.
"I'd like to thank Chuck Maguy for the opportunity to be Saatchi & Saatchi
LA's first-ever Chief Creative Officer," said Schragger. "As someone who quite
literally grew up in this industry, Saatchi LA has always been an agency I
have held in high regard. I am excited and humbled to have such an amazing
opportunity in front of me."
After landing his first executive creative director post at 27 years of age at
Lowe and Partners in Singapore, for whom he captured a Cannes Gold Lion for
work on the IKEA account, Schragger also held similar posts at StrawberryFrog,
BSUR and Plantage before joining the TBWA family, where he remained until his
appointment at Saatchi LA.
The creation of the Saatchi LA Chief Creative Officer position was designed in
December 2013, when Toyota announced a more cohesive marketing approach to
paid, earned and owned media – whereby previously separate agencies were
placed into a total market model referred to as Total Toyota or T^2.
Saatchi LA was selected to spearhead the new model, which also includes four
other agencies with existing, well-established Toyota partnerships.
SOURCE Saatchi & Saatchi Los Angeles
Contact: Nick Ammazzalorso, Saatchi & Saatchi Los Angeles, (310) 214-6200,
Press spacebar to pause and continue. Press esc to stop.