Anti-Bully Line Compassion Brands Launching Exclusive Collection for J. C. Penney

  Anti-Bully Line Compassion Brands Launching Exclusive Collection for J. C.                                     Penney  The line be focused around positive messages for teens and will donate a portion of the proceeds to Anti Bullying Organizations  PR Newswire  LOS ANGELES, June 4, 2014  LOS ANGELES, June 4, 2014 /PRNewswire/ --Compassion Brands is set to launch an exclusive collection for retailer J. C. Penney in stores nationwide this July of 2014. The Anti-Bully brand is designing an exclusive line of bracelets for teens, which will include positive messages focused on the powerful message of Anti-Bullying.  The collection will offer Anti Bully bracelet sets including the 'One For Me/One For You' friendship bracelets. These bracelet sets will include messages such as, "Nobody Likes a Bully" "Be Yourself, Be Strong, Be Happy" and "Love Hope Peace". The bracelets will come in black, white and pink and several bracelets will come in each set. Teens can wear and share these positive messages with friends and spread the word about Anti Bully one friend at a time.  "What You Wear Can Make a Difference"  Compassion Brands donates proceeds from each item sold to the Anti Bully charity which supports organizations such as Teen Line, a hotline that bullied teens can call into and receive proper guidance. The collection will retail at $8 and will be sold in over 500 store locations as well as online.  About Compassion Brands  Compassion Brandsis a collective of socially conscious executives in fashion design, retail, the arts and philanthropy,who aspire to enlighten engage and empower our global community through fashion,to bring about a transformationaland positive cultural change on important social issues. By developing and marketing our cause related fashion brandswe fulfillone very significant goal;To bring awarenessand support to charitable causes, through positive messaging fashion! Compassion Brands platformsa revolutionary shift incharitable funding.  Fashion 4 Compassion is the non- profit foundation established by Compassion Brands partners with and provides financial assistance to establish and emerging charitable organization to further build awareness, education, reform and counseling programs. 100% of Fashion 4 Compassions operating costs are covered by Compassion Brands. 100% of all donations received are donated directly to their partnered charities such as GLSEN and Teen Line.  About J. C. Penney  J. C. Penney Company, Inc. one of the nation's largest apparel and home furnishing retailers, is undergoing a resurgence to become America's preferred retail destination for unmatched style, quality and value. Across approximately 1,100 stores and at, customers will discover an inspiring shopping environment that features the most sought after collection of private, national and exclusive brands and attractions.  SOURCE Compassion Brands  Website: Contact: Alesse Bloom,, 323-463-3160  
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