Anti-Bully Line Compassion Brands Launching Exclusive Collection for J. C. Penney

  Anti-Bully Line Compassion Brands Launching Exclusive Collection for J. C.

The line be focused around positive messages for teens and will donate a
portion of the proceeds to Anti Bullying Organizations

PR Newswire

LOS ANGELES, June 4, 2014

LOS ANGELES, June 4, 2014 /PRNewswire/ --Compassion Brands is set to launch
an exclusive collection for retailer J. C. Penney in stores nationwide this
July of 2014. The Anti-Bully brand is designing an exclusive line of bracelets
for teens, which will include positive messages focused on the powerful
message of Anti-Bullying.

The collection will offer Anti Bully bracelet sets including the 'One For
Me/One For You' friendship bracelets. These bracelet sets will include
messages such as, "Nobody Likes a Bully" "Be Yourself, Be Strong, Be Happy"
and "Love Hope Peace". The bracelets will come in black, white and pink and
several bracelets will come in each set. Teens can wear and share these
positive messages with friends and spread the word about Anti Bully one friend
at a time.

"What You Wear Can Make a Difference"

Compassion Brands donates proceeds from each item sold to the Anti Bully
charity which supports organizations such as Teen Line, a hotline that bullied
teens can call into and receive proper guidance. The collection will retail at
$8 and will be sold in over 500 store locations as well as online.

About Compassion Brands

Compassion Brandsis a collective of socially conscious executives in fashion
design, retail, the arts and philanthropy,who aspire to enlighten engage and
empower our global community through fashion,to bring about a
transformationaland positive cultural change on important social issues. By
developing and marketing our cause related fashion brandswe fulfillone very
significant goal;To bring awarenessand support to charitable causes, through
positive messaging fashion! Compassion Brands platformsa revolutionary shift
incharitable funding.

Fashion 4 Compassion is the non- profit foundation established by Compassion
Brands partners with and provides financial assistance to establish and
emerging charitable organization to further build awareness, education, reform
and counseling programs. 100% of Fashion 4 Compassions operating costs are
covered by Compassion Brands. 100% of all donations received are donated
directly to their partnered charities such as GLSEN and Teen Line.

About J. C. Penney

J. C. Penney Company, Inc. one of the nation's largest apparel and home
furnishing retailers, is undergoing a resurgence to become America's preferred
retail destination for unmatched style, quality and value. Across
approximately 1,100 stores and at, customers will discover an
inspiring shopping environment that features the most sought after collection
of private, national and exclusive brands and attractions.

SOURCE Compassion Brands

Contact: Alesse Bloom,, 323-463-3160
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