Bridgestone Survey Shows Four in Five Americans Take Summer Road Trips

    Bridgestone Survey Shows Four in Five Americans Take Summer Road Trips

Flexibility cited as a top reason travelers choose to go by car, but
preparations are key for vehicles and children alike

PR Newswire

NASHVILLE, Tenn., June 4, 2014

NASHVILLE, Tenn., June 4, 2014 /PRNewswire/ --Summer travel season is
officially underway, and for most Americans that means packing a bag and
hitting the road. Eighty-three percent indicate they take at least one summer
road trip, according to a survey fielded by Bridgestone Americas in May 2014
among 2,000 U.S. adults.*

Bridgestone infographic depicts summer road trip survey findings.

Cost is widely regarded as the leading reason Americans choose to drive rather
than fly, but those who take summer road trips say road travel has many
additional benefits. A top response, 58 percent choose road travel over air
because it gives them greater flexibility. Other leading reasons summer road
travelers choose to travel by vehicle rather than plane are because their
destination is too close to fly (44 percent), they enjoy driving (38 percent),
and they want to avoid potential flight cancellations (23 percent).

"Our research confirms flexibility is king – it allows summer travelers to
stay in control of their busy lives, even when they're on vacation," said Erik
Seidel, vice president of branding for Bridgestone Americas. "In the land of
Route 66, the Ventura Highway and Florida's scenic route US 1, we know
consumers enjoy the experience only car travel can provide, and we expect this
trend to continue."

On average, U.S. adults are willing to drive more than 500 miles on a summer
road trip. When asked what could ruin a summer road trip, Americans said a
fender bender (74 percent) and a flat tire (49 percent) were the top two
mishaps. While a fender bender can be unpreventable, being stranded with a
flat tire is something drivers can avoid with the new DriveGuard tire line
from Bridgestone. DriveGuard tires allow drivers to travel up to 50 miles at
up to 50 miles per hour if a puncture or loss of pressure should occur.** ^

Preparation is the key to success for any summer road trip, and drivers are
taking time to prepare their vehicles for the journey. Four out of five (81
percent) of those who take summer road trips perform vehicle maintenance to
ensure their vehicles are ready. Of those who perform vehicle maintenance
before hitting the road this summer:

  o84 percent will check tire pressures
  o82 percent will check fluid levels
  o60 percent will change the oil

For parents,***^preparation includes more than just proper vehicle
maintenance. Eighty-three percent of parents who take summer road trips pack
snacks and 67 percent pack entertainment for their summer drive. There does
not appear to be a correlation between preparedness and children's
contentment, as nearly three-quarters of parents who take a summer road trip
with their kids can't seem to avoid hearing three phrases from their children:

  o"I have to go to the bathroom" (74 percent)
  o"I'm hungry" (73 percent)
  o"Are we there yet?" (72 percent)

To learn more about the survey findings, contact Rachel Withers,
Communications Manager for Bridgestone Americas, at 877-201-2373. For
information about DriveGuard tires from Bridgestone or to find a Bridgestone
retailer, consumers should visit www.DriveGuard.com.

*Survey Methodology

This survey was conducted online within the United States by Harris Poll on
behalf of Bridgestone Americas, Inc. from May 2-6, 2014 among 2,049 adults
ages 18 and older. This online survey is not based on a probability sample and
therefore no estimate of theoretical sampling error can be calculated. For
complete survey methodology, including weighting variables, please contact
Rachel Withers, withersrachel@bfusa.com.

**Repairability of DriveGuard tires depends on the tire damage, amount of
pressure loss, and vehicle operating conditions. Contact a Bridgestone
retailer for details.

***Parents refers to U.S. adults with children under 18 in the household who
take summer road trips.

About Bridgestone Americas, Inc.:
Nashville, Tenn.-based Bridgestone Americas, Inc. (BSAM) is the U.S.
subsidiary of Bridgestone Corporation, the world's largest tire and rubber
company. BSAM and its subsidiaries develop, manufacture and market a wide
range of Bridgestone, Firestone and associate brand tires to address the needs
of a broad range of customers, including consumers, automotive and commercial
vehicle original equipment manufacturers, and those in the agricultural,
forestry and mining industries. The companies are also engaged in retreading
operations throughout the Western Hemisphere and produce air springs, roofing
materials, and industrial fibers and textiles. The BSAM family of companies
also operates the world's largest chain of automotive tire and service
centers. Guided by its One Team, One Planet message, the company is dedicated
to achieving a positive environmental impact in all of the communities it
calls home.

Photo - http://photos.prnewswire.com/prnh/20140604/94069

SOURCE Bridgestone Americas, Inc.

Contact: Media Center, 877-201-2373
 
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