Arrow Adds SoftLayer Services, Broadening Its Cloud Portfolio and IBM Relationship in North America and EMEA

  Arrow Adds SoftLayer Services, Broadening Its Cloud Portfolio and IBM
  Relationship in North America and EMEA

Business Wire

ENGLEWOOD, Colo. -- June 3, 2014

Arrow Electronics, Inc. (NYSE:ARW), today announced the continued global
expansion of its cloud services portfolio with the addition of solutions from
SoftLayer, an IBM Company. Through a new reseller agreement, Arrow will
distribute SoftLayer cloud services in the United States, Canada, Europe, the
Middle East and Africa.

Softlayer offers unique benefits to customers seeking a high-performance
infrastructure cloud service, including bare metal and virtual servers in one
platform and with a seamless global network for exceptional performance,
flexibility and control.

“This new relationship with SoftLayer further demonstrates Arrow’s commitment
to delivering value-added aggregation of cloud services that are aligned with
and complementary to our data-center offerings,” said Sean Kerins, president
of Arrow’s global enterprise computing solutions segment. “We look forward to
recruiting and enabling solution providers to sell SoftLayer cloud
infrastructure offerings by coupling our comprehensive services support with
our IBM hardware and software relationships, expertise and offerings.”

“Arrow is proud to offer the SoftLayer product set through ArrowSphere, a
cloud aggregation platform that was launched in EMEA in 2012 before being
expanded into North America,” said Laurent Sadoun, president of the EMEA
region and worldwide services for Arrow’s enterprise computing solutions
segment. “The addition of SoftLayer to ArrowSphere is further validation of
the value our platform brings to the channel.”

The modular ArrowSphere platform provides automated provisioning and
consolidated billing for cloud services from leading service providers,
facilitating transactions with more than 500 customers every day. In addition
to ArrowSphere, Arrow enables the transformation of the channel to the cloud
through workshops, business transformation roadmaps and tools to build and
scale cloud practices.

“Arrow brings the global presence, comprehensive sales, marketing support and
on- and off-premise expertise to provide enhanced support to SoftLayer’s
partner community,” said Tom Blair, senior vice president of global sales for
SoftLayer. “Additionally, its long-standing support for IBM and its partner
community made it an ideal fit for supporting IBM solution providers and their
customers in their transition to the cloud.”

“As a SoftLayer Partner, we are excited to leverage the ArrowSphere platform
to assist with our delivery of SoftLayer solutions to customers,” said John
McCarthy, president of Mainline. “We look forward to leveraging Arrow’s robust
sales training, pre-sales technical support, and marketing to expand our
SoftLayer’s business.”

More information about Arrow’s SoftLayer offering is available on its
ArrowSphere platform at

About Arrow Electronics

Arrow Electronics ( is a global provider of products, services
and solutions to industrial and commercial users of electronic components and
enterprise computing solutions. Arrow serves as a supply channel partner for
more than 100,000 original equipment manufacturers, contract manufacturers and
commercial customers through a global network of more than 460 locations in 58


Arrow Electronics
Dawn Small, 303-824-4188
Global Communications
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