Hitachi and RapidMiner Form Strategic Alliance to Deliver Innovative Predictive Analytics Solutions for the Financial Industry

Hitachi and RapidMiner Form Strategic Alliance to Deliver Innovative Predictive 
Analytics Solutions for the Financial Industry 
Hitachi to Support Financial Services Marketing and Channel
Strategies Solutions and Resell RapidMiner's Advanced Analytics
BOSTON, MA and TOKYO, JAPAN -- (Marketwired) -- 06/03/14 --  Hitachi,
Ltd. (TSE: 6501) and RapidMiner today announced a strategic
partnership focused on providing financial service institutions with
predictive analytics solutions designed specifically to address
marketing and channel challenges. The partnership combines
RapidMiner's advanced analytics expertise, especially in predictive
analysis, with Hitachi's experience in systems integration for the
Japanese financial industry. Hitachi will also resell RapidMiner
Hitachi and RapidMiner are collaborating on technical and marketing
activities. A joint pilot project focused on fraud reduction was
initiated in May 2014.  
With the increased usage of mobile devices, and the pervasive reach
of social networking, financial service institutions have more
opportunities to collect and utilize a great variety of data from
both internal and external sources. In this big data era, Japanese
financial service institutions are more focused on data analytics in
order to deliver increased customer value.  
RapidMiner offers highly scalable predictive analytics applications,
including operational dashboards, metrics and performance reports in
a single, easy-to-use platform that seamlessly integrates with
popular enterprise data sources. RapidMiner's predictive analytics
software is helping companies across multiple industries in areas
where advanced analytics can make a significant impact, such as churn
reduction, fraud detection, predictive maintenance, sentiment
analysis and more.  
Highly sophisticated solutions are necessary to enable financial
service institutions to analyze data on a real-time basis from
multiple viewpoints to ensure the capabilities such as:  

--  Detection and prevention of fraud on a real-time basis and the
    creation of alerts
--  Timely and appropriate one-to-one messaging based on past customer
    transactions and/or behaviors
--  Customer interaction optimization -- inviting appropriate customers to
    appropriate channels to improve customer engagement and satisfaction
    through internal data analysis as well as social data monitoring
--  Customer feedback and voice of the customer analysis to gain more
    customer satisfaction and prevent customer churn

The result of the partnership will be a key component in Hitachi's
Innovative Analytics business initiative and help extend RapidMiner's
global reach. 
"Our customers are looking for a way to leverage the next generation
of analytics in order to grow their businesses through a more
customer-centric approach," said Tsugio Yamamoto, president of
financial information systems division. "A flexible platform like
RapidMiner can address a wide variety of needs in the financial
industry and help our customers to achieve their business goals."  
"Hitachi and RapidMiner have partnered to become the premier trusted
providers of predictive analytics for the financial services
industry," said Ingo Mierswa, co-founder and CEO for RapidMiner.
"Together we deliver best-in-breed analytics solutions that support
corporate success." 
About Hitachi, Ltd.
 Hitachi, Ltd. (TSE: 6501), headquartered in
Tokyo, Japan, delivers innovations that answer society's challenges
with our talented team and proven experience in global markets. The
company's consolidated revenues for fiscal 2013 (ended March 31,
2014) totaled 9,616 billion yen ($93.4 billion). Hitachi is focusing
more than ever on the Social Innovation Business, which includes
infrastructure systems, information & telecommunication systems,
power systems, construction machinery, high functional materials &
components, automotive systems, health care and others. For more
information on Hitachi, please visit the company's website at 
About RapidMiner
 Pioneering predictive analytics leader RapidMiner
is redefining how business analysts use all kinds of data, including
big data, to predict the future. With an open source heritage,
RapidMiner is one of today's most widely known and used analytics
platforms, providing powerful solutions for a wide variety of
industries. For more information, visit 
Saya Harada
Hitachi, Ltd.
Mariah Torpey
Davies Murphy Group for RapidMiner
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