Pirate’s Booty® Unveils New Treasures with the Launch of Pirate’s Booty Mac & Cheese — Delicious Kids’ Snack Favorite Sets Sail from Snack Time to Meal Time — Business Wire PARSIPPANY, N.J. -- June 3, 2014 B&G Foods today announced the launch of its newest treasure – Pirate’s Booty Mac & Cheese made with organic wheat pasta and real cheese. The new macaroni and cheese products represent an important journey for the brand, as it discovers new aisles of the store, outside of snacks. Pirate’s Booty Mac & Cheese offers families a new way to enjoy the delicious and fun Pirate’s Booty brand they love by pirate-izing a meal time favorite. Pirate's Booty Mac & Cheese (Photo: Business Wire) Pirate's Booty Mac & Cheese (Photo: Business Wire) “We are thrilled to bring Pirate’s Booty Mac & Cheese to grocery aisles throughout the country. We know it’s not easy to find options that kids love and parents feel good about,” said David Wenner, President and CEO of B&GFoods. “Pirate’sBooty Mac & Cheese is a great alternative for families looking to upgrade this meal time favorite with quality ingredients like organic wheat pasta and real cheese and no artificial colors, flavors or preservatives. Youknow kids will be onboard, as every kid loves a pirate!” The Pirate’s Booty Mac & Cheese varieties are made with organic wheat pasta, real cheese and no artificial colors, flavors or preservatives. Pirate’s Booty Mac & Cheese is also a good source of calcium and protein with zero grams of trans-fat per serving. Pirate’s Booty Mac & Cheese is available in four varieties: *Pirate’s Booty Mac & Cheese – Shells & Cheese Aged White Cheddar (shell shaped pasta) *Pirate’s Booty Mac & Cheese – Mac & Cheese Aged White Cheddar (traditional elbow pasta) *Pirate’s Booty Mac & Cheese – Mac & Cheese Mild Cheddar (traditional elbow pasta) *Pirate’s Booty Mac & Cheese – Anchors & Cheese Aged White Cheddar (pirate-themed shaped pasta) Pirate’s Booty Mac & Cheese is rolling out to retailers nationwide. For more information and a store locator, please visit www.piratebrands.com. Pirate Brands Pirate Brands has been creating deliciously baked snack treasures since 1987. PirateBrands was founded on the belief that you shouldn’t have to “snackrifice” taste and fun for products made with goodness. PirateBrands’ snacks, which include Pirate’s Booty, Smart Puffs and OriginalTings, are free from fryers and ingredients you can’t pronounce, Arrr. For more information, please visit www.piratebrands.com. About B&G Foods B&G Foods, Inc. (NYSE:BGS) and its subsidiaries manufacture, sell and distribute a diversified portfolio of high-quality, branded shelf-stable foods across the United States, Canada and Puerto Rico. Based in Parsippany, NewJersey, B&GFoods’ products are marketed under many recognized brands, including Ac’cent, B&G, B&M, Baker’sJoy, Brer Rabbit, Cream of Rice, Cream of Wheat, Devonsheer, Don Pepino, Emeril’s, Grandma’sMolasses, JJFlats, Joan of Arc, Las Palmas, MapleGrove Farms, MollyMcButter, Mrs.Dash, NewYork Style, OldLondon, Original Tings, Ortega, Pirate’s Booty, Polaner, RedDevil, Regina, RicklandOrchards, Sa-són, Sclafani, SmartPuffs, Sugar Twin, Trappey’s, TrueNorth, Underwood, VermontMaid and Wright’s. B&GFoods also sells and distributes two branded household products, StaticGuard and Kleen Guard. For more information, please visit www.bgfoods.com. Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20140603005957/en/ Multimedia Available:http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50878048&lang=en Contact: Media Relations: Havas PR Jennifer Harrington, 610-574-9196 Investor Relations: ICR, Inc. Don Duffy, 866-211-8151 **High-Res Images Available**
Pirate’s Booty® Unveils New Treasures with the Launch of Pirate’s Booty Mac & Cheese
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