Pirate’s Booty® Unveils New Treasures with the Launch of Pirate’s Booty Mac & Cheese

  Pirate’s Booty® Unveils New Treasures with the Launch of Pirate’s Booty Mac
  & Cheese

  — Delicious Kids’ Snack Favorite Sets Sail from Snack Time to Meal Time —

Business Wire

PARSIPPANY, N.J. -- June 3, 2014

B&G Foods today announced the launch of its newest treasure – Pirate’s Booty
Mac & Cheese made with organic wheat pasta and real cheese. The new macaroni
and cheese products represent an important journey for the brand, as it
discovers new aisles of the store, outside of snacks. Pirate’s Booty Mac &
Cheese offers families a new way to enjoy the delicious and fun Pirate’s Booty
brand they love by pirate-izing a meal time favorite.

Pirate's Booty Mac & Cheese (Photo: Business Wire)

Pirate's Booty Mac & Cheese (Photo: Business Wire)

“We are thrilled to bring Pirate’s Booty Mac & Cheese to grocery aisles
throughout the country. We know it’s not easy to find options that kids love
and parents feel good about,” said David Wenner, President and CEO of
B&GFoods. “Pirate’sBooty Mac & Cheese is a great alternative for families
looking to upgrade this meal time favorite with quality ingredients like
organic wheat pasta and real cheese and no artificial colors, flavors or
preservatives. Youknow kids will be onboard, as every kid loves a pirate!”

The Pirate’s Booty Mac & Cheese varieties are made with organic wheat pasta,
real cheese and no artificial colors, flavors or preservatives. Pirate’s Booty
Mac & Cheese is also a good source of calcium and protein with zero grams of
trans-fat per serving.

Pirate’s Booty Mac & Cheese  is available in four varieties:

  *Pirate’s Booty Mac & Cheese – Shells & Cheese Aged White Cheddar (shell
    shaped pasta)
  *Pirate’s Booty Mac & Cheese – Mac & Cheese Aged White Cheddar (traditional
    elbow pasta)
  *Pirate’s Booty Mac & Cheese – Mac & Cheese Mild Cheddar (traditional elbow
    pasta)
  *Pirate’s Booty Mac & Cheese – Anchors & Cheese Aged White Cheddar
    (pirate-themed shaped pasta)

Pirate’s Booty Mac & Cheese is rolling out to retailers nationwide. For more
information and a store locator, please visit www.piratebrands.com.

Pirate Brands

Pirate Brands has been creating deliciously baked snack treasures since 1987.
PirateBrands was founded on the belief that you shouldn’t have to
“snackrifice” taste and fun for products made with goodness. PirateBrands’
snacks, which include Pirate’s Booty, Smart Puffs and OriginalTings, are free
from fryers and ingredients you can’t pronounce, Arrr. For more information,
please visit www.piratebrands.com.

About B&G Foods

B&G Foods, Inc. (NYSE:BGS) and its subsidiaries manufacture, sell and
distribute a diversified portfolio of high-quality, branded shelf-stable foods
across the United States, Canada and Puerto Rico. Based in Parsippany,
NewJersey, B&GFoods’ products are marketed under many recognized brands,
including Ac’cent, B&G, B&M, Baker’sJoy, Brer Rabbit, Cream of Rice, Cream of
Wheat, Devonsheer, Don Pepino, Emeril’s, Grandma’sMolasses, JJFlats, Joan of
Arc, Las Palmas, MapleGrove Farms, MollyMcButter, Mrs.Dash, NewYork Style,
OldLondon, Original Tings, Ortega, Pirate’s Booty, Polaner, RedDevil,
Regina, RicklandOrchards, Sa-són, Sclafani, SmartPuffs, Sugar Twin,
Trappey’s, TrueNorth, Underwood, VermontMaid and Wright’s. B&GFoods also
sells and distributes two branded household products, StaticGuard and Kleen
Guard. For more information, please visit www.bgfoods.com.

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