(The following is a reformatted version of a press release
issued by The National Retail Federation and received via
electronic mail. The release was confirmed by the sender.) 
Spending on Father’s Day to Top $12.5 Billion, According to NRF
WASHINGTON, June 3, 2014 - As the smallest of the American gift-giving holidays, Father’s Day is a blip on the retail sales
radar compared to Christmas and Mother’s Day, but the
sentimental importance of the occasion will never be overlooked
by consumers. According to NRF’s 2014 Father’s Day Spending
Survey conducted by Prosper Insights & Analytics, the average
person will spend $113.80 on neckties, tools, electronics and
other special gifts for dad, slightly down from $119.84 last
year. Total spending for the holiday is expected to reach $12.5
“Knowing both cost and sentiment are important to their
shoppers, retailers this Father’s Day will make sure to offer
promotions on a variety of gift options, including home
improvement items, tools and even apparel,” said NRF President
and CEO Matthew Shay. “As more people look for ‘experience
gifts’ with tickets to baseball games or a day on the golf
course, retailers will also make sure to promote their gift
cards for families hoping to create the perfect gift package.” 
While most people (64.1%) will simply say thank you to dad with
a greeting card, four in 10 (41.6%) will treat dad to new
apparel items such as neckties and sweaters, spending a total of
$1.8 billion, while another 42.6 percent will celebrate with
special outings such as dinner or a tickets to a sporting event,
spending a total of $2.5 billion.  The survey also found that
those celebrating Father’s Day will spend $1.6 billion on
electronic gifts like smartphones and tablets, and $1.8 billion
on gift cards, letting dad pick his own special gift. 
Consumers will also spend on tools or appliances ($663 million),
sporting goods or leisure items ($662 million), home improvement
items ($645 million), personal care items ($641 million), books
or CDs ($555 million) and automotive accessories ($520 million). 
Dad’s loved ones will look for gifts at a variety of locations,
including discount stores (28.1%), online (28.4%) and specialty
stores (24.2%); 16.6 percent say they plan to support their
communities and shop at a local or small business to find gift
items for dad. Most shoppers, however, will head to dad’s
favorite department store (35.8%). 
“As we saw with Valentine’s Day and Mother’s Day this year,
consumers are keeping to a strict budget,” said Prosper
Insight’s Consumer Insights Director Pam Goodfellow. “Whether
they spend $10 or $100, millions of Americans will find
creative, affordable ways to show dad how much they care.” 
On-the-go shoppers will use their smartphones and tablets to
research and purchase gifts for dad this year. Nearly one-quarter of smartphone owners (23.4%) will research products and
compare prices on gifts using their smartphone, and three in 10
tablet owners (30.6%) will do the same. Nearly one in five
(18.2%) will purchase products with their tablet for Father’s
More than half of survey respondents plan to shop for their
father or stepfather (52.3%) and 27.6 percent will look for ways
to show their appreciation for their husband. 
About the Survey 
The NRF 2014 Father’s Day Spending Survey was designed to gauge
consumer behavior and shopping trends related to the Father’s
Day holiday. The survey was conducted for NRF by Prosper
Insights & Analytics. The poll of 6,540 consumers was conducted
from May 6-13, 2014. The consumer poll has a margin of error of
plus or minus 1.2 percentage points. 
Prosper Insights and Analytics delivers executives timely,
consumer-centric insights from multiple sources. As a
comprehensive resource of information, Prosper represents the
voice of the consumer and provides knowledge to marketers
regarding consumer views on the economy, personal finance,
retail, lifestyle, media and domestic and world issues. 
NRF is the world’s largest retail trade association,
representing discount and department stores, home goods and
specialty stores, Main Street merchants, grocers, wholesalers,
chain restaurants and Internet retailers from the United States
and more than 45 countries. Retail is the nation’s largest
private sector employer, supporting one in four U.S. jobs - 42
million working Americans. Contributing $2.5 trillion to annual
GDP, retail is a daily barometer for the nation’s economy. NRF’s
This is Retail campaign highlights the industry’s opportunities
for life-long careers, how retailers strengthen communities, and
the critical role that retail plays in driving innovation. 
Kathy Grannis
(855) NRF-PRESS 
(bjh) NY 
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