Pohjola Pankki Oyj: Accessible and barrier-free housing through Helsinki OP real estate agents

 Pohjola Pankki Oyj: Accessible and barrier-free housing through Helsinki OP
                              real estate agents

Helsinki OP-Kiinteistökeskus and the Finnish Association of People with
Physical Disabilities (FPD) have agreed on cooperation whereby barrier-free
and accessible homes for people with disabilities will be sold and bought
through Helsinki OP-Kiinteistökeskus.

Helsinki OPKK will adopt the Easy-to-move logo for homes that meet the
Easy-to-move criteria specified by ESKE, the Accessibility Centre of the FPD.
- Many of our customers are willing to move to a home where barrier-free
living is possible. We have now made it easier to identify such homes from
among the range of flats and houses, says Sari Lähde, housing starts expert of
Helsinki OPKK.

Kirsti Pesola, Director of ESKE, points out that accessibility does not cause
any inconvenience to anyone but for many people it is necessary.

- Accessible and barrier-free housing will play an increasing role, especially
when people are living longer and the number of senior citizens is increasing
considerably. Many hope to live long in their own home. For this reason,
accessibility is an important general quality criterion.

A home is eligible for the Easy-to-move logo if it meets the criteria
specified by ESKE. Each home will be reviewed on a holistic basis.
- The Easy-to-move criteria include not only building features but also the
built outdoor environment. Easy access to the home is important - this means
not only wide barrier-free passages but also, say, proper lighting and signs.
Within the home, it is important that those using wheelchairs or wheeled
walking aids have access, for example, to storage space, sockets, window and
door handles and kitchen appliances, explains Pesola.

The real estate agents of Helsinki OPKK will be in intense cooperation with
ESKE experts who will assess for each home whether the Easy-to-move criteria
are fulfilled. Helsinki OPKK will also provide its real estate agents with
training to become experts in accessible housing.

For more information, please contact:

Sari Lähde, housing starts expert, Helsinki OP-Kiinteistökeskus, tel. 050 535
OP-Pohjola media contacts: 050 523 9904
Kirsti Pesola, Director, ESKE of the Finnish Association of People with
Physical Disabilities, tel. 050 594 2553

As subsidiaries owned by local OP-Pohjola Group cooperative banks,
OP-Kiinteistökeskus real estate agents are engaged in real estate
business.With 170 offices, their number totals 57. OP-Kiinteistökeskus real
estate agents are part of OP-Pohjola Group.

OP-Pohjola Group is Finland's leading financial services group providing a
unique range of banking, investment and insurance services.The Group's mission
is to promote the prosperity, well-being and security of its owner-members,
customers and operating regions through its local presence.Its objective is to
offer the best and most versatile package of loyal customer benefits on the
market.OP-Pohjola Group consists of some 200 member cooperative banks and the
Group's central cooperative, OP-Pohjola Group Central Cooperative, with its
subsidiaries and closely-related companies, the largest of which is the listed
company Pohjola Bank plc.


This announcement is distributed by NASDAQ OMX Corporate Solutions on behalf
of NASDAQ OMX Corporate Solutions clients.
The issuer of this announcement warrants that they are solely responsible for
the content, accuracy and originality of the information contained therein.
Source: Pohjola Pankki Oyj via Globenewswire
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