Brightcove Launches Support for HbbTV Internet Video Delivery Standard

  Brightcove Launches Support for HbbTV Internet Video Delivery Standard

  Announces support for Microsoft PlayReady, Marlin and MPEG-DASH to enable
 broadcasters to publish personalized video experiences to users on connected
                            TVs and set-top boxes

Business Wire

SYDNEY -- June 2, 2014

Brightcove Inc. (NASDAQ: BCOV), a leading global provider of cloud services
for video, today launched support for the Hybrid Broadcast Broadband TV
(HbbTV) standard, enabling broadcasters to combine over-the-air broadcast and
IP delivery to publish personalized video and interactive TV experiences to
users on connected TVs and set-top boxes. With today’s announcement,
Brightcove is rolling out support in its Video Cloud online video platform for
common encryption (CENC) packaging, Microsoft PlayReady and Marlin digital
rights management (DRM) license serving, and multi-bitrate MPEG-DASH encoding.

“HbbTV is an enabling progression for us, and for the industry,” said Mat
Yelavich, CTO of the Nine Network Australia. “As a broadcaster, it allows us
to ‘close the loop’ for the first time, providing the potential to truly
personalise whilst also empowering the viewer with a very simple UX. This,
coupled with Brightcove’s Video Cloud platform providing support for MPEG-DASH
and CENC, will ensure we deliver the viewer the best possible viewing

HbbTV is an industry standard, providing an open technology platform that
seamlessly combines TV services delivered via broadcast with services
delivered via broadband, enabling access to Internet-only services for
consumers using connected TVs and set-top boxes.

In the past, interactive television standards have had to rely on slow dial-up
connections or expensive broadcast bandwidth to deliver applications and
content. Standards like HbbTV take advantage of broad adoption of HD TVs and
the wide-scale availability of broadband Internet connections to provide an
outstanding user experience. Applications are broadcast with standard linear
TV by broadcasters to Internet-connected televisions. Applications then access
additional applications, data and non-linear video content from the Internet
via the IP connection.

“HbbTV enables service providers to enhance the standard linear broadcast TV
experience through personalization, enabling any broadcaster, including
free-to-air providers, to deliver rich, interactive experiences to their
customers,” said Anil Jain, SVP and GM, Media Group at Brightcove. “The
Brightcove Video Cloud HbbTV solution enables the next generation of
interactive TV by providing full support for the video workflow for HbbTV,
making it easy for broadcasters to extend existing online video workflows to
TVs and set-top boxes.”

In support of HbbTV in Video Cloud, Brightcove is now offering support for
MPEG-DASH, an adaptive bitrate streaming technique that enables high quality
streaming of media content over the Internet delivered from conventional HTTP
Web servers. Brightcove is also offering DRM packaging through CENC and
license serving for Microsoft PlayReady and Marlin.

About Brightcove

Brightcove Inc. (NASDAQ: BCOV), a leading global provider of cloud services
for video, offers a family of products that revolutionize the way
organizations deliver video experiences. The company’s products include Video
Cloud, the market-leading online video platform, Zencoder, a leading
cloud-based media processing service and HTML5 video player technology
provider and Once, a cloud-based ad insertion and video stitching service.
Brightcove has more than 6,100 customers in over 70 countries that rely on
Brightcove cloud content services to build and operate video experiences
across PCs, smartphones, tablets and connected TVs. For more information,

This press release may include forward-looking statements regarding
anticipated objectives, growth and/or expected product and service
developments or enhancements. Such forward-looking statements may be
identified by the use of the following words (among others): "believes,"
"expects," "may," "will," "plan," "should" or "anticipates," or comparable
words and their negatives. These forward-looking statements are not guarantees
but are subject to risks and uncertainties that could cause actual results to
differ materially from the expectations contained in these statements. For a
discussion of such risks and uncertainties, see "Risk Factors" in the
Company's filings with the Securities and Exchange Commission, including its
most recent annual report on Form 10-K. Brightcove assumes no obligation to
update any forward-looking statements contained in this press release in the
event of changing circumstances or otherwise, and such statements are current
only as of the date they are made.


For Brightcove
Kerrie O'Callaghan, 0420 594 164
AxiCom for Brightcove
Sheena Riviera, +44 20 8392 4064
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