Bridgestone Rolls Into National Tire Safety Week With Reminder For Drivers To
Company stresses need to inflate, rotate and evaluate; offers free inspection
at retail outlets
NASHVILLE, Tenn., June 2, 2014
NASHVILLE, Tenn., June 2, 2014 /PRNewswire/ -- In recognition of National Tire
Safety Week, Bridgestone Americas (Bridgestone) is urging drivers to spend a
few minutes this week properly maintaining their tires for optimal
performance, fuel economy, and to extend the wear and service life of their
tires. National Tire Safety Week, an initiative of the Rubber Manufacturers
Association (RMA), is June 1-7, and focuses on educating drivers about the
importance and benefits of tire maintenance.
To get the most wear performance and service life out of tires, Bridgestone
Americas encourages drivers to follow three easy steps:
oInflate: The most important aspect of tire maintenance is monthly checks
of tireinflation pressure. Tires can lose one psi (pounds per square
inch) per month under normal conditions. According to research from the
RMA, while three out of four drivers wash their cars monthly, only one out
of seven correctly checks tire pressure.
oRotate: Regular tire rotations also will help prevent irregular and
premature wear. RMA research also shows that forty percent of drivers have
not rotated their tires within the typical recommended interval of 5,000
oEvaluate: Routinely look for signs of tread wear or damage. The "penny
test" is a simple way to check tread wear. With Lincoln's head down, place
a penny — head down — in the tread. If Lincoln's head is visible, the
treads are too worn and need replacing.
"Tires are the only part of a car that is in contact with the road, so it's
important for drivers to take a few extra minutes each month and check
forproper inflation and condition," said Kurt Berger, Manager, Consumer Sales
Engineering at Bridgestone. "Underinflated tires can waste money at the pump,
and more importantly, they can also put drivers and passengers at risk. We've
made it easy for drivers to remember: inflate, rotate and evaluate. Those
three simple steps can make a big difference in tire performance."
Routine tire inspection and care can help drivers get the most wear life out
of their tires. Bridgestone Retail Operations stores nationwide, including
Firestone Complete Auto Care, Tires Plus and Wheels Works, offer free tire
inspections by professionals in automotive and tire service, and maintenance.
Bridgestone is committed to serving as a community resource for drivers, and
this extends beyond free tire checks at the company's nationwide network of
stores. The Bridgestone Teens Drive Smart program is dedicated to equipping
young drivers with knowledge and skills that will help make them make smarter
decisions behind the wheel. The program offers a video contest where
participants compete for more than $35,000 in scholarships, while the driving
experience is a free half-day clinic available in 12 cities where young
drivers receive hands-on instruction from professional drivers. More
information about Teens Drive Smart is available at www.teensdrivesmart.com.
About Bridgestone Americas, Inc.:
Nashville, Tenn.-based Bridgestone Americas, Inc. (BSAM) is the U.S.
subsidiary of Bridgestone Corporation, the world's largest tire and rubber
company. BSAM and its subsidiaries develop, manufacture and market a wide
range of Bridgestone, Firestone and associate brand tires to address the needs
of a broad range of customers, including consumers, automotive and commercial
vehicle original equipment manufacturers, and those in the agricultural,
forestry and mining industries. The companies are also engaged in retreading
operations throughout the Western Hemisphere and produce air springs, roofing
materials, and industrial fibers and textiles. The BSAM family of companies
also operates the world's largest chain of automotive tire and service
centers. Guided by its One Team, One Planet message, the company is dedicated
to achieving a positive environmental impact in all of the communities it
About Bridgestone Retail Operations, LLC:
Bridgestone Retail Operations, LLC (BSRO) is headquartered in Bloomingdale,
Ill., and operates the largest network of company-owned automotive service
providers in the world — more than 2,200 tire and vehicle service centers
across the United States — including Firestone Complete Auto Care, Tires
Plus™, ExpertTire™ and Wheel Works store locations. Credit First National
Association and Firestone Complete Fleet Care™ operations are also part of
BSRO. BSRO is a member of the Bridgestone Americas family of companies.
SOURCE Bridgestone Americas
Contact: Media Center, 877-201-2373
Press spacebar to pause and continue. Press esc to stop.