Independence Takes Center Stage in New Schwab Advisor Services Advertising Campaign

  Independence Takes Center Stage in New Schwab Advisor Services Advertising
  Campaign

    Founder and Chairman Charles R. Schwab Featured in Ad Touting RIAs and
      Schwab’s Shared Values of Independence and Client-Centric Approach

Business Wire

SAN FRANCISCO -- June 2, 2014

Schwab Advisor Services today announced a new national advertising campaign
focused on celebrating independence, which will run in trade publications, in
online banner ads and on social media channels beginning this month. The new
campaign kicks off with a print ad featuring The Charles Schwab Corporation’s
Founder and Chairman Charles ”Chuck” Schwab commending the independent advice
model and underscoring Schwab’s continuing, industry-leading commitment to
independent registered investment advisors (RIAs). The next phase of ads will
launch online mid-June and will feature three independent RIAs who custody
with Schwab highlighting their personal story of independence. Future ads will
feature additional independent advisors who custody with Schwab.

“For 25 years, Schwab has empowered independent advisors as they successfully
built the industry into what it is today – the fastest growing segment of
financial services,” said Bernie Clark, Executive Vice President and head of
Schwab Advisor Services. “We share a commitment with RIAs of putting clients
at the center of everything we do. These ads celebrate advisors’ independence
days – the actual day they went independent – and highlight the reasons they
chose this path and how Schwab has helped them do what they love best –
serving their clients.”

The ads align with Schwab’s corporate brand platform – “Own Your Tomorrow” –
which launched last summer and portray advisors who made the move to
independence with guidance, support, and insight from Schwab. Advisors
highlighted in the new campaign include: Deb Wetherby from Wetherby Asset
Management, Ajay Gupta from Gupta Wealth Management, and Brett Sharkey from
Three Bridge Wealth Advisors.

In her ad, Deb Wetherby, chief executive officer at Wetherby Asset Management,
says: “I believe in collaborating with my clients to serve them with
integrity. Schwab helps me do just that.”

Ajay Gupta, managing principal at Gupta Wealth Management, says in his ad:
“For me, independence means being able to offer my clients the same investment
strategies I use for my own family. Before I went independent, I felt boxed
in. Now, with the leading RIA custodian in the country on my side, I feel I
can offer my clients the world.”

And in articulating why he went independent, Brett Sharkey, managing director
at Three Bridge Wealth Advisors, says: “I believe that success isn’t something
that just happens. It’s something you have to plan for. So when I became an
independent advisor, I made the decision to go with Schwab. They helped me
design a roadmap for the growth of my business, and they were with me every
step of the way.”

The campaign was created by Crispin, Porter + Bogusky, Schwab’s agency of
record. The print ad featuring Chuck Schwab will run initially in
InvestmentNews. The advisor prints ads will be placed in Financial Advisor
Magazine and REP with online banner ads running mid-June in InvestmentNews,
Wealth Management and on CNBC.com. As part of the campaign, Schwab Advisor
Services will also be the exclusive sponsor for a new special report featuring
advisors titled, “Advisor to Advisor” on CNBC.com launching in June.

”We believe that the passion that drove advisors to take control of their own
destiny is the same passion that drives them to work tirelessly for their
clients,” said Clark. “We stand with our clients in our commitment to continue
growing the RIA industry.”

Schwab Advisor Services is an active advocate for RIAs, engaging in a wide
range of efforts to support and advance the independent advisory industry.
Activities include donations to non-profit organizations and universities, as
well as providing a voice in Washington, D.C. on regulatory and public affairs
issues impacting RIAs. Schwab Advisor Services honors leading RIAs and
advisors annually through its nationally-recognized IMPACT Awards^® program
and is the driver behind RIAStandsForYou.com, a multi-media educational
campaign that aims to support the independent RIA category and increase
awareness of the independent advisory model among high net-worth investors.

About Charles Schwab

At Charles Schwab we believe in the power of investing to help individuals
create a better tomorrow. We have a history of challenging the status quo in
our industry, innovating in ways that benefit investors and the advisors and
employers who serve them, and championing our clients’ goals with passion and
integrity.

More information is available at www.aboutschwab.com. Follow us on Twitter,
Facebook, YouTube, LinkedIn and our Schwab Talk blog.

Disclosures

Through its operating subsidiaries, The Charles Schwab Corporation (NYSE:SCHW)
provides a full range of securities brokerage, banking, money management and
financial advisory services to individual investors and independent investment
advisors. Its broker-dealer subsidiary, Charles Schwab & Co., Inc. (member
SIPC, www.sipc.org), and affiliates offer a complete range of investment
services and products including an extensive selection of mutual funds;
financial planning and investment advice; retirement plan and equity
compensation plan services; compliance and trade monitoring solutions;
referrals to independent fee-based investment advisors; and custodial,
operational and trading support for independent, fee-based investment advisors
through Schwab Advisor Services. Its banking subsidiary, Charles Schwab Bank
(member FDIC and an Equal Housing Lender), provides banking and lending
services and products. More information is available at www.schwab.com and
www.aboutschwab.com. (0614-3559)

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Contact:

Charles Schwab
Anita Fox, 415-667-1308
Anita.fox@schwab.com
or
The Neibart Group
Natalie Rix, 718-801-8385
nrix@neibartgroup.com
 
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