Canadians deserve a new approach to health policy on tobacco - Imperial
Tobacco Canada invites governments to adopt a progressive approach to public
MONTREAL, May 29, 2014 /CNW Telbec/ - On World No Tobacco Day 2014 (May 31),
Imperial Tobacco Canada calls on Health Canada and government across the
country to adopt a policy of tobacco harm reduction as a more progressive
approach to tobacco regulation.
Over the past decade governments have implemented various tobacco control
measures with the objective of reducing consumption. Even with a growing
number or regulations - some, such as taxation, that have become extreme and
counterproductive - a certain percentage of the adult population continues to
choose to smoke.
"The reality is that there will always be a number of adults who make a
conscious decision to smoke despite the health risks," said Marie Polet,
President and CEO of Imperial Tobacco Canada. "Today, the Canadian tobacco
landscape is vastly different from that of a decade ago and we believe it's
time for a new progressive approach to be considered by governments looking to
reduce tobacco consumption. One such solution is to offer adult smokers a
choice of substantially less risky products such as e-cigarettes."
Despite the already highly regulated tobacco environment, a small but vocal
group of extremists refuse to acknowledge that tobacco remains a legal
product, and refuse to evolve from the 'all or nothing' approach of the past;
an approach that is outdated, irresponsible, and has unintended consequences.
"If governments, and health groups, truly have public health as their
objective, they will look to innovative and progressive ways to reduce tobacco
use," continued Polet. "The concept of 'Tobacco Harm Reduction' offers a
viable approach. For this to work, governments and the public health community
need to embrace this concept and the products that support it."
Many arguments currently being made by the scientific community, the industry,
and public health campaigners demonstrate the need for policy makers to
carefully consider the benefits of tobacco harm reduction and give it their
"We believe that tobacco harm reduction provides a promising public health
policy direction," concluded Ms. Polet. "The current path of heavy-handed
regulations and excessive taxation has many unintended consequences such as
contraband, government lost tax revenue, as well as increasing harassment on
the segment of the adult population that wishes to retain its right to smoke.
It is time for government to look at new options, tobacco harm reduction in
particular. We believe we should be a part of this discussion, and we welcome
the opportunity to collaborate on making this policy a reality."
British American Tobacco, Imperial Tobacco Canada's parent company, invests
approximately $350 million per year in research and development which is
enabling it to develop an expanding range of alternative tobacco and nicotine
products that strike a balance between harm reduction, regulations and the
legitimate needs of educated adult consumers.
SOURCE Imperial Tobacco Canada
Sebastien Dolan, Spokesperson, 514-932-6161 ext: 2222,
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-0- May/29/2014 10:00 GMT
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