Canadians deserve a new approach to health policy on tobacco - Imperial Tobacco Canada invites governments to adopt a progressi

 Canadians deserve a new approach to health policy on tobacco - Imperial  Tobacco Canada invites governments to adopt a progressive approach to public  health policy  MONTREAL, May 29, 2014 /CNW Telbec/ - On World No Tobacco Day 2014 (May 31),  Imperial Tobacco Canada calls on Health Canada and government across the  country to adopt a policy of tobacco harm reduction as a more progressive  approach to tobacco regulation.  Over the past decade governments have implemented various tobacco control  measures with the objective of reducing consumption.  Even with a growing  number or regulations - some, such as taxation, that have become extreme and  counterproductive - a certain percentage of the adult population continues to  choose to smoke.  "The reality is that there will always be a number of adults who make a  conscious decision to smoke despite the health risks," said Marie Polet,  President and CEO of Imperial Tobacco Canada. "Today, the Canadian tobacco  landscape is vastly different from that of a decade ago and we believe it's  time for a new progressive approach to be considered by governments looking to  reduce tobacco consumption. One such solution is to offer adult smokers a  choice of substantially less risky products such as e-cigarettes."  Despite the already highly regulated tobacco environment, a small but vocal  group of extremists refuse to acknowledge that tobacco remains a legal  product, and refuse to evolve from the 'all or nothing' approach of the past;  an approach that is outdated, irresponsible, and has unintended consequences.  "If governments, and health groups, truly have public health as their  objective, they will look to innovative and progressive ways to reduce tobacco  use," continued Polet. "The concept of 'Tobacco Harm Reduction' offers a  viable approach. For this to work, governments and the public health community  need to embrace this concept and the products that support it."  Many arguments currently being made by the scientific community, the industry,  and public health campaigners demonstrate the need for policy makers to  carefully consider the benefits of tobacco harm reduction and give it their  full support.  "We believe that tobacco harm reduction provides a promising public health  policy direction," concluded Ms. Polet. "The current path of heavy-handed  regulations and excessive taxation has many unintended consequences such as  contraband, government lost tax revenue, as well as increasing harassment on  the segment of the adult population that wishes to retain its right to smoke.  It is time for government to look at new options, tobacco harm reduction in  particular. We believe we should be a part of this discussion, and we welcome  the opportunity to collaborate on making this policy a reality."  British American Tobacco, Imperial Tobacco Canada's parent company, invests  approximately $350 million per year in research and development which is  enabling it to develop an expanding range of alternative tobacco and nicotine  products that strike a balance between harm reduction, regulations and the  legitimate needs of educated adult consumers.    SOURCE  Imperial Tobacco Canada  Sebastien Dolan, Spokesperson, 514-932-6161 ext: 2222,  www.imperialtobaccocanada.com  To view this news release in HTML formatting, please use the following URL:  http://www.newswire.ca/en/releases/archive/May2014/29/c1115.html  CO: Imperial Tobacco Canada ST: Quebec NI: TOB HEA CANADA 2532  
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