Hollywood Stars Conquer Allergy-Inducing "Pollen Vortex" in Newly Released
AirWare Labs Video
"Mad Men" Star Vincent Kartheiser and Adam Herschman of "Accepted"
Demonstrate the Power of Allergy-Free Breathing With AIR(R) Nasal
SCOTTSDALE, AZ -- (Marketwired) -- 05/29/14 -- With this year's
allergy season in full swing, AirWare Labs Corp. (OTCQB: AIRW) has
released a video starring TV and movie personalities Vincent
Kartheiser and Adam Herschman that demonstrates the effectiveness of
AIR(R) nasal filters against airborne allergens. Kartheiser currently
plays "Pete Campbell" on AMC's drama Mad Men, and Herschman is best
known for his roles in hit comedies Accepted and Soul Men.
The video, titled Bubble Boy: AirWare Spokesperson Auditions,
features Kartheiser's character in a humorous search for AirWare's
new spokesperson. "Bubble Boy," played by Herschman, wins the job
after telling the story of his life spent in a protective bubble --
until his discovery of AIR(R) filters allowed him to escape from the
bubble and live, and breathe, freely.
"This project has been thrilling from start to finish," said Jeffrey
Rassas, CEO of AirWare Labs. "Working with Vincent and Adam was
incredible, and the video demonstrates their ability to capture and
hold an audience with just the right mix of energy and humor. 'Bubble
Boy' is the ultimate spokesperson for AirWare, and we are confident
his story will reach millions of allergy sufferers struggling through
this prolific allergy season."
Designed with an integrated filter media from 3M, AIR filtered
inserts protect wearers from up to 99% of plant spores, airborne
pollens and viruses. AIR filters provide an effective solution to
this year's severe allergy season -- one the media attributes to a
"Pollen Vortex," the result of a long, cold winter and subsequent
blooming of pollen-producing trees all at one time. In fact, WebMD
predicts this will be the worst allergy season in the last four
"With what we're hearing from our customers and in the news about the
severity of allergies right now, our video release couldn't be more
timely," said Rassas.
To help maximize online distribution, AirWare has partnered with a
well-known social video and seeding company. "By combining our social
media, marketing and PR campaign with our partner's network of
publishers and social platforms, we are able to greatly amplify the
reach of our video," said Chase Herschman, Director of Marketing for
AirWare Labs. "Timing is everything, and our distribution plan is
geared to reach the largest possible audience right when people are
seeking a solution like AIR."
About AirWare Labs Corporation:
AirWare Labs Corp. [publicly traded as (OTCQB: AIRW)] provides
patented and innovative technology solutions for consumer products
that promote better health through breathing and enhanced wellbeing.
AirWare Labs' products are marketed under the brand name of AIR(R).
AIR(R) products utilize an FDA approved medical grade material,
molded as an intranasal Air Breathe dilator, to act as the delivery
system. This AIR(R) microstructure enhances normal nasal airflow with
every breath -- clinically proven to deliver up to 40% more oxygen.
Some AIR(R) products are infused with essential oils with unique
healing properties including antibacterial and therapeutic defense
against airborne allergens, viruses and bacteria. AIR(R) Allergy and
Travel products provide additional defense in the form of an
integrated filter media from 3M to remove microscopic particles that
carry viruses, allergens and bacteria. Other AIR(R) specialty
products help provide and performance enhancements and relief from
congestion, insomnia, headaches, nausea, and snoring. For more
product information, please visit: http://www.airwarelabs.com or
company information visit: http://airwarelabscorp.com.
Forward-Looking Statement: The statements in this press release
regarding any implied or perceived benefits from the release by
AirWare Labs Corp. of its AIR(R) products are forward-looking
statements. Such statements involve risks and uncertainties,
including, but not limited to, risks and effects of legal and
administrative proceedings and governmental regulation, especially in
a foreign country, future financial and operational results,
competition, general economic conditions, and the ability to manage
and continue growth.
Should one or more of these risks or uncertainties materialize, or
should underlying assumptions prove incorrect, actual outcomes may
vary materially from those indicated. Important factors that could
cause actual results to differ materially from the forward-looking
statements we make in this news release include the introduction of
new technology, market conditions and those set forth in reports or
documents we file from time to time with the SEC. We undertake no
obligation to revise or update such statements to reflect current
events or circumstances after the date hereof or to reflect the
occurrence of unanticipated events.
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