Alliance Data's LoyaltyOne Business Announces Brazilian Coalition Loyalty Program Expansion Into Tenth Market

  Alliance Data's LoyaltyOne Business Announces Brazilian Coalition Loyalty
                     Program Expansion Into Tenth Market

Two New Regional Supermarkets and Consumer Electronics Retailer join dotz
Program in Goiania

PR Newswire

DALLAS, May 29, 2014

DALLAS, May 29, 2014 /PRNewswire/ --Alliance Data Systems Corporation (NYSE:
ADS), a leading provider of loyalty and marketing solutions derived from
transaction-rich data, today announced that CBSM - Companhia Brasileira De
Servicos De Marketing ("Dotz"), operator of Brazil's dotz loyalty program, in
which LoyaltyOne holds a sizeable equity stake, has expanded into the
metropolitan area of Goiania, home to 2.3 million Brazilians. The largest city
in the state of Goias, Goiania is Brazil's twelfth most populous city.

Alliance Data logo.

Dotz's expansion into its tenth consumer-concentrated market represents a
total estimated population of more than 26 million Brazilians. Other dotz
markets include Belo Horizonte, Brasilia, Sao Paulo State Interior (Campinas),
Fortaleza, Recife, Santa Catarina and Curitiba, Joao Pessao and Sorocaba in
Sao Paulo Interior, and now Goiania.

In addition to this new market, dotz also announced that regional supermarkets
Pro-Brazilian and Hiper Moreira and specialty retailer and consumer
electronics partner Novo Mundo have joined dotz's expanding roster of regional
and national coalition sponsors that include Banco do Brasil, one of Brazil's
largest national banks; Ale, one of the nation's largest gasoline station
chains; Bob's, a national fast food restaurant chain; and Pague Menos, a
leading national Brazilian drug store chain.

"With more than 13 million members now collecting dotz throughout Brazil, CBSM
and LoyaltyOne continue to work closely to expand the program's membership and
sponsor core, including identifying new regional and national market growth
opportunities, specifically new sponsor issuance and redemption categories in
high consumer-traffic regions," said Bryan Pearson, president of LoyaltyOne.

"The launch of Goiania marks our tenth market, and another significant urban
metropolitan area to operate the dotz program within," said Roberto Chade,
president of Dotz. "Each new market launched reinforces the value proposition
of the program and further validates our expansion strategy. We anticipate
continued growth in 2014, as we look to penetrate additional consumer-density
markets by year's end."

The dotz coalition loyalty program is similar to the Canadian AIR MILES®
Reward Program – consumers can join online or at multiple participating
sponsor locations to collect points on their dotz collector cards. Consumers
accumulate dotz points through everyday shopping, which can be redeemed for
various rewards.

Brazil has the fifth-largest population in the world with more than 198
million citizens (versus approximately 35 million in Canada) and has the
characteristics required to host a successful coalition loyalty program.

About LoyaltyOne:

LoyaltyOne is a global leader in the design and implementation of coalition
loyalty programs, customer analytics and loyalty services for Fortune 1000
clients around the world. LoyaltyOne's unparalleled track record delivering
sustained business performance improvement for clients stems from its unique
combination of hands-on practitioner experience and continuous thought
leadership. LoyaltyOne has over 20 years history leveraging data-driven
insights to develop and operate some of the world's most effective loyalty
programs and customer-centric solutions. These include the AIR MILES Reward
Program, North America's premier coalition loyalty program; a majority stake
in European-based BrandLoyalty, one of the largest and most successful
campaign-driven loyalty marketers outside of the Americas; and a working
partnership with Latin America's leading coalition program, dotz. LoyaltyOne
is also the owner of COLLOQUY, a group dedicated to research, publishing and
education for the global loyalty industry.

About Alliance Data

Alliance Data^® (NYSE: ADS) and its combined businesses is a leading global
provider of data-driven marketing and loyalty solutions serving large,
consumer-based industries. The Company creates and deploys customized
solutions, enhancing the critical customer marketing experience; the result is
measurably changing consumer behavior while driving business growth and
profitability for some of today's most recognizable brands. Alliance Data
helps its clients create and increase customer loyalty through solutions that
engage millions of customers each day across multiple touch points using
traditional, digital, mobile and emerging technologies. An S&P 500 company
headquartered in Dallas, Alliance Data and its three businesses employ
approximately 12,000 associates at more than 80 locations worldwide. Alliance
Data was named to FORTUNE magazine's 2014 list of World's Most Admired

Alliance Data consists of three businesses: Alliance Data Retail Services, a
leading provider of marketing-driven credit solutions; Epsilon^®, a leading
provider of multichannel, data-driven technologies and marketing services; and
LoyaltyOne^®, which owns and operates the AIR MILES^® Reward Program, Canada's
premier coalition loyalty program. For more information about the company,
visit our website,, or follow us on Twitter via

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Securities Exchange Act of 1934, as amended. Such statements may use words
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information currently available to us. Although we believe that the
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If one or more of these or other risks or uncertainties materialize, or if our
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materially from what we projected. Any forward-looking statements contained in
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have no intention, and disclaim any obligation, to update or revise any
forward-looking statements, whether as a result of new information, future
results or otherwise, except as required by law.

"Safe Harbor" Statement under the Private Securities Litigation Reform Act of
1995: Statements in this presentation regarding Alliance Data Systems
Corporation's business which are not historical facts are "forward-looking
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risks and uncertainties, which could cause actual results to differ from those
contained in the forward-looking statements, see "Risk Factors" in the
Company's Annual Report on Form 10-K for the most recently ended fiscal year.
Risk factors may be updated in Item 1A in each of the Company's Quarterly
Reports on Form 10-Q for each quarterly period subsequent to the Company's
most recent Form 10-K.


Alliance Data
Tiffany Louder – Investor Relations

Julie Prozeller – Analysts/Investors
FTI Consulting

Shelley Whiddon – Media

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SOURCE Alliance Data Systems Corporation

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