Rogers and Scotiabank Sign Six-Year NHL Media Sponsorship Agreement

 Rogers and Scotiabank Sign Six-Year NHL Media Sponsorship Agreement  - Scotiabank becomes title sponsor of Wednesday Night Hockey, a presenting  sponsor of Sunday Night Hockey, and a sponsor of Hockey Night in Canada -  TORONTO, May 28, 2014 /CNW/ - Rogers and Scotiabank today announced a six-year  NHL sponsorship agreement, engaging consumers through grassroots initiatives,  storytelling, and innovation while delivering significant multiplatform brand  exposure across Rogers's suite of media assets.  The long-term deal, which  begins with the 2014-15 season and runs through 2019-20, will be a significant  cornerstone in bringing the best hockey experience to Canadians.  "Hockey matters to Canadians, and it matters to us," said Scott Moore,  President of Sportsnet & NHL Properties.  "Scotiabank has a tremendous  tradition of supporting the NHL and grassroots hockey across Canada. They are  passionate about our communities and are aggressive on innovation. This  partnership is a continued strategic association with the sport Canadians  love, and we look forward to taking fans on this exciting journey."  "Scotiabank is thrilled to partner with Rogers to unite and share stories of  communities across Canada through our passion and love for hockey," says John  Doig, Scotiabank's Senior Vice President & Chief Marketing Officer. "We  believe in the values of teamwork and camaraderie that hockey teaches, and  we're excited to be teammates to reach more hockey-loving customers."  Details of the sponsorship deal include:        --  Title sponsor of Scotiabank Wednesday Night Hockey on Sportsnet     --  A presenting sponsor of Sunday Night Hockey on City     --  Title sponsor of Scotiabank Hockey Day in Canada     --  Scotiabank sponsorship throughout Hockey Night in Canada, as         well as during the Stanley Cup Playoffs and Stanley Cup Final,         which includes an opportunity for Scotiabank-sponsored minor         hockey teams to introduce Hockey Night in Canada every Saturday         night  In addition, Scotiabank and Rogers will provide a range of fan initiatives and  community programs throughout the course of the sponsorship agreement, and  will work together on the development of innovative NHL content and  technology.  Additional details to be announced over the coming months.  As part of the deal, Scotiabank will also leverage Rogers's diverse portfolio  of media assets for non-NHL related advertising.  This marks the first NHL sponsorship agreement since Rogers Communications  secured a 12-year deal with the NHL in November 2013 for exclusive national  broadcast and multimedia rights in Canada, beginning with the 2014-15 season.  About Rogers Communications Rogers Communications is a diversified Canadian  communications and media company. We are Canada's largest provider of wireless  voice and data communications services and one of Canada's leading providers  of cable television, high speed internet and telephony services. Through  Rogers Media we are engaged in radio and television broadcasting, televised  shopping, magazines and trade publications, sports entertainment, and digital  media. We are publicly traded on the Toronto Stock Exchange (TSX: RCI.A and  RCI.B) and on the New York Stock Exchange (NYSE: RCI). For further information  about the Rogers group of companies, please visit rogers.com.  About Scotiabank Scotiabank is the Official Bank of the NHL®, NHL Alumni™,  CWHL, Vancouver Canucks®, Winnipeg Jets®, Toronto Maple Leafs®, Ottawa  Senators, Edmonton Oilers® and the Calgary Flames® whose home arena is the  Scotiabank Saddledome. The Bank also has a partnership with the Montreal  Canadiens®. Scotiabank has a long tradition of supporting hockey in Canada  from local teams and minor hockey associations to professional players and  leagues. Across Canadian communities coast to coast, Scotiabank's Community  Hockey Sponsorship Program reaches out to over 5,000 minor hockey teams. To  find out more about Scotiabank's hockey programs, please visit  www.facebook.com/scotiahockeyclub. Scotiabank is a leading financial services  provider in over 55 countries and Canada's most international bank. Through  our team of more than 83,000 employees, Scotiabank and its affiliates offer a  broad range of products and services, including personal and commercial  banking, wealth management, corporate and investment banking to over 21  million customers. With assets of $783 billion (as at January 31, 2014),  Scotiabank trades on the Toronto (BNS) and New York Exchanges (BNS).  Scotiabank distributes the Bank's media releases using Marketwired. For more  information please visit www.scotiabank.com.    SOURCE  Rogers Media  Media Contacts: Jennifer Neziol, Rogers, 416.764.6361,  jennifer.neziol@rci.rogers.com; Gordon Smith, Scotiabank, 416.933.3056,  gordon.smith2@scotiabank.com  To view this news release in HTML formatting, please use the following URL:  http://www.newswire.ca/en/releases/archive/May2014/28/c1390.html  CO: Rogers Media ST: Ontario NI: INTERNET PUB TLS ORDER ORDER  
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