Rogers and Scotiabank Sign Six-Year NHL Media Sponsorship Agreement

Rogers and Scotiabank Sign Six-Year NHL Media Sponsorship Agreement 
- Scotiabank becomes title sponsor of Wednesday Night Hockey, a presenting 
sponsor of Sunday Night Hockey, and a sponsor of Hockey Night in Canada - 
TORONTO, May 28, 2014 /CNW/ - Rogers and Scotiabank today announced a six-year 
NHL sponsorship agreement, engaging consumers through grassroots initiatives, 
storytelling, and innovation while delivering significant multiplatform brand 
exposure across Rogers's suite of media assets.  The long-term deal, which 
begins with the 2014-15 season and runs through 2019-20, will be a significant 
cornerstone in bringing the best hockey experience to Canadians. 
"Hockey matters to Canadians, and it matters to us," said Scott Moore, 
President of Sportsnet & NHL Properties.  "Scotiabank has a tremendous 
tradition of supporting the NHL and grassroots hockey across Canada. They are 
passionate about our communities and are aggressive on innovation. This 
partnership is a continued strategic association with the sport Canadians 
love, and we look forward to taking fans on this exciting journey." 
"Scotiabank is thrilled to partner with Rogers to unite and share stories of 
communities across Canada through our passion and love for hockey," says John 
Doig, Scotiabank's Senior Vice President & Chief Marketing Officer. "We 
believe in the values of teamwork and camaraderie that hockey teaches, and 
we're excited to be teammates to reach more hockey-loving customers." 
Details of the sponsorship deal include: 

    --  Title sponsor of Scotiabank Wednesday Night Hockey on Sportsnet
    --  A presenting sponsor of Sunday Night Hockey on City
    --  Title sponsor of Scotiabank Hockey Day in Canada
    --  Scotiabank sponsorship throughout Hockey Night in Canada, as
        well as during the Stanley Cup Playoffs and Stanley Cup Final,
        which includes an opportunity for Scotiabank-sponsored minor
        hockey teams to introduce Hockey Night in Canada every Saturday

In addition, Scotiabank and Rogers will provide a range of fan initiatives and 
community programs throughout the course of the sponsorship agreement, and 
will work together on the development of innovative NHL content and 
technology.  Additional details to be announced over the coming months.

As part of the deal, Scotiabank will also leverage Rogers's diverse portfolio 
of media assets for non-NHL related advertising.

This marks the first NHL sponsorship agreement since Rogers Communications 
secured a 12-year deal with the NHL in November 2013 for exclusive national 
broadcast and multimedia rights in Canada, beginning with the 2014-15 season.

About Rogers Communications Rogers Communications is a diversified Canadian 
communications and media company. We are Canada's largest provider of wireless 
voice and data communications services and one of Canada's leading providers 
of cable television, high speed internet and telephony services. Through 
Rogers Media we are engaged in radio and television broadcasting, televised 
shopping, magazines and trade publications, sports entertainment, and digital 
media. We are publicly traded on the Toronto Stock Exchange (TSX: RCI.A and 
RCI.B) and on the New York Stock Exchange (NYSE: RCI). For further information 
about the Rogers group of companies, please visit

About Scotiabank Scotiabank is the Official Bank of the NHL®, NHL Alumni™, 
CWHL, Vancouver Canucks®, Winnipeg Jets®, Toronto Maple Leafs®, Ottawa 
Senators, Edmonton Oilers® and the Calgary Flames® whose home arena is the 
Scotiabank Saddledome. The Bank also has a partnership with the Montreal 
Canadiens®. Scotiabank has a long tradition of supporting hockey in Canada 
from local teams and minor hockey associations to professional players and 
leagues. Across Canadian communities coast to coast, Scotiabank's Community 
Hockey Sponsorship Program reaches out to over 5,000 minor hockey teams. To 
find out more about Scotiabank's hockey programs, please visit Scotiabank is a leading financial services 
provider in over 55 countries and Canada's most international bank. Through 
our team of more than 83,000 employees, Scotiabank and its affiliates offer a 
broad range of products and services, including personal and commercial 
banking, wealth management, corporate and investment banking to over 21 
million customers. With assets of $783 billion (as at January 31, 2014), 
Scotiabank trades on the Toronto (BNS) and New York Exchanges (BNS). 
Scotiabank distributes the Bank's media releases using Marketwired. For more 
information please visit

SOURCE  Rogers Media 
Media Contacts: Jennifer Neziol, Rogers, 416.764.6361,; Gordon Smith, Scotiabank, 416.933.3056, 
To view this news release in HTML formatting, please use the following URL: 
CO: Rogers Media
ST: Ontario
-0- May/28/2014 13:00 GMT
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