Digital Marketing Strategists From ethology to Moderate Conference Panels During Integrated Marketing Week 2014

Digital Marketing Strategists From ethology to Moderate Conference Panels 
During Integrated Marketing Week 2014 
EVP of Strategy, Mike Corak and Amy Simpson, ethology's SVP of
Operations Will Moderate Discussions With Farmers Insurance, Culligan
Water and Franchise Services 
SCOTTSDALE, AZ -- (Marketwired) -- 05/28/14 --   Full service digital
marketing firm, ethology today announced its Senior Vice President of
Operations Amy Simpson and Executive Vice President of Strategy, Mike
Corak, will be panel moderators at Integrated Marketing Week 2014
(IMW) June 3-4 at the Metropolitan Pavilion in New York City.  
"We live in an integrated world, and some marketers need to catch
up," said Corak. "The panels ethology are moderating will give
attendees real world examples of brand building, program design,
strategy and execution using integrated processes. Amy and I look
forward to leading interactive discussions with the panelists as well
as the audience." 
It its second year, IMW will bring more than 1,500 senior marketing
leaders under one roof to share successes, learn about new solutions,
and make decisions about the tools and partnerships that can help
marketers to deliver across all channels. 
Panel Details:
 Tuesday, June 3
 1:15 p.m. - 1:45 p.m. 
 "Modern SEO:
Aligning Search, Social, Content and Local Into a Customer Focused
Program" 
Simpson will moderate this panel discussion that presents a case
study on how Farmers Insurance is building its brand and improving
its bottom line through integrated, bottom-up, program design and
management.  
Panelists: 
 Brian Borkowski, director, Digital Marketing, Farmers
Insurance 
 Sarah Karpinksi, manager, Digital Marketing, Farmers
Insurance 
Wednesday, June 4
 1:15 p.m. - 1:45 p.m.
 "Planning for Digital
Maturity"  
Corak will moderate this panel discussion that looks into how two
multi-location businesses; Culligan Water and Franchise Services, are
continuously maturing their digital marketing programs by thinking of
their businesses as a hub for innovation and collaborating with
in-house resources and outside partners.  
Panelists: 
 David Robidoux, vice president, Marketing, Franchise
Services
 Eric Rokosh, director, Marketing, Culligan Water  
About Mike Corak
 As Executive Vice President of Strategy, Mike Corak
leads the strategic planning and agency services teams. An agency
veteran, Mike has developed and implemented winning digital and
integrated strategies for hundreds of companies; including Coca-Cola,
ConAgra Foods, ConocoPhillips, FedEx, Fujitsu, Nike, Office Depot,
and Walt Disney. In addition, Mike sits on the board of SEMPO,
helping drive the search and social industry's trade group
initiatives in research and education.  
About Amy Simpson 
 In her role as Senior Vice President of
Operations, Amy is responsible for overseeing all elements of the
service deliver organization, including: managing over 40 digital
marketing professionals, and maximizing performance of each digital
marketing (earned, paid and/or owned media) discipline for all client
engagements to ensure agency and department success. Amy is a
seasoned and versatile marketing and sales executive with over 20
years experience. Amy has worked with numerous premier brands,
including: Ford Motor Company, American Honda Motor Company, Toyota
Motor Sales, Hilton Worldwide, Marriott International, Inc., Fairmont
Hotels, Travelocity, Royal Caribbean, NetJets, U.S. Bank and
Experian. Amy earned a Bachelor of Arts and Bachelor of Science from
The College of William and Mary and her Executive MBA from University
of California Los Angeles (UCLA) Anderson School of Business. 
About ethology
 ethology is a full-service digital marketing agency
that helps challenger brands connect with their customers through the
integration of research, strategy, and execution at all points of
brand engagement.  The ethology team has expertise in research,
strategy, planning, organic and paid search, local search, display
advertising, social media, email marketing, content strategy and
marketing, analytics, web development, mobile-tablet-desktop apps,
UX/UI design, and creative copy and design. The agency provides
digital marketing services across a myriad of industry verticals,
including: travel and hospitality, consumer retail, ecommerce,
finance and banking, telecommunication, consumer package goods,
insurance, entertainment and healthcare. ethology is a portfolio
company of Tallwave, a venture development firm that validates, grows
and helps start-ups commercialize their businesses. To learn more,
visit ethology.com. 
Company Contact:  
Paul Borselli 
VP, Marketing | ethology 
paul.borselli@ethology.com 
Mobile: 425-681-1117  
Media Contact:
Linda Capcara
TechTHiNQ
linda.capcara@techthinq.com 
Mobile: 480-229-7090 
 
 
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