Entertainment One Makes Strategic Investment in Leading Interactive Agency Secret Location

Entertainment One Makes Strategic Investment in Leading Interactive Agency 
Secret Location 
NEWS RELEASE TRANSMITTED BY Marketwired 
FOR: Entertainment One Ltd. 
LSE SYMBOL:  ETO 
MAY 28, 2014 
Entertainment One Makes Strategic Investment in Leading Interactive Agency
Secret Location 
Leading independent studio enhances multiplatform abilities through equity
stake  Secret Location to see significant growth potential through eOne's
expansive international presence 
TORONTO, ONTARIO and LONDON, UNITED KINGDOM--(Marketwired - May 28, 2014) -
Entertainment One (eOne) (LSE:ETO) is pleased today to announce that it will
broaden its digital offering through an equity investment in Canadian
interactive agency Secret Location.  
Launched in 2009 by James Milward (President, Executive Producer &
Founder), joined by partners Pietro Gagliano (Creative Director & SVP) and
Ryan Andal (Technical Director & SVP), Secret Location creates robust
interactive experiences to launch content through storytelling for brands,
advertising agencies, producers and broadcasters. eOne's investment will
further reinforce and expand the booming Secret Location business and support
the development of original interactive properties for eOne and Secret
Location's many clients. 
Secret Location will operate independently and continue to innovate through
work with existing clients, including eOne, and new best in class partners.
Secret Location leadership and team remains the same. eOne will have a
representative on the Secret Location Board. By operating as its own entity,
Secret Location will service new and existing clients autonomously. 
This deal builds on a strong track record of successful collaborations between
the two companies on eOne Television-produced content across all genres
including, Storming Juno, Certified Funny, The Great Martian War, Rookie Blue
and Emmy-nominated Perfect Storms and augments eOne's ability to develop
digital content and products in the earliest creative stages. 
"We are thrilled to join James, Pietro, Ryan and the talented Secret
Location team and welcome them into the eOne family. We've long admired
and recognized their innovative work and are delighted to now be able to invest
in their success," said Darren Throop, President & CEO, Entertainment
One. "Secret Location will accelerate our abilities to service our
international broadcast partners with the most innovative digital portfolio to
complement our productions and third-party content acquisitions. This deal will
increase opportunities across all platforms for both companies. While eOne has
been increasingly active in digital development, we recognize the commercial
potential for digital content in the international marketplace." 
By providing capital and entry into markets worldwide through eOne's
expansive international footprint, relationships and expertise, Secret Location
will expand its reach into new markets, broaden its work across all platforms
and foster new business in content and brands. Secret Location's founding
partners will continue to direct the day to day business activities while also
remaining equity partners.  
"As we continue to grow, Secret Location is excited to be collaborating
with eOne's talented team in order to build new content formats, original
technology platforms and to help digitally extend its huge portfolio of amazing
properties. This is an incredible opportunity to invent the future of media and
entertainment together and we truly believe our existing clients will benefit
from the scale and access we will achieve." said James Milward, President,
Executive Producer & Founder, Secret Location.  
Secret Location will remain in separate office facilities, and has plans to
open a Los Angeles office in the near future.  
About Entertainment One 
Entertainment One Ltd. (LSE:ETO) is a leading international entertainment
company that specializes in the acquisition, production and distribution of
film and television content. The company's comprehensive network extends
around the globe including Canada, the U.S., the UK, Ireland, Spain, Benelux,
France, Germany, Scandinavia, Australia, New Zealand, South Africa and South
Korea. Through established Entertainment and Distribution divisions, the
company provides extensive expertise in film distribution, television and music
production, family programming and merchandising and licensing. Its current
rights library is exploited across all media formats and includes more than
35,000 film and television titles, 2,800 hours of television programming and
45,000 music tracks. 
About Secret Location 
Secret Location is an Emmy(R) and Cannes Lion Award-winning interactive agency
that launches products and solves problems through storytelling for brands, ad
agencies, producers and broadcasters. Just six years old and with a team of 45
full time staff, the company is a three-time Webby and four-time SXSW
Interactive Award Nominee and a Canadian Screen /Gemini, AToMiC, Creativity
International, CASSIES, Marketing Awards and Banff World Media festival winner.
Secret Location is based in Toronto, Canada, and is led by President, Executive
Producer & Founder James Milward, along with partners Pietro Gagliano, SVP
/ Creative Director and SVP / Ryan Andal, Technical Director. 
To find out more about Secret Location visit www.thesecretlocation.com. 
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FOR FURTHER INFORMATION PLEASE CONTACT: 
Entertainment One Ltd.
Jackie Rubin
416.979.7256
jrubin@entonegroup.com
or
Secret Location
Alina Duviner
416.574.1098
Alina@thesecretlocation.com 
INDUSTRY:  Media and Entertainment - Art 
SUBJECT:  STK 
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-0- May/28/2014 11:00 GMT
 
 
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