Rogers and Scotiabank Sign Six-Year NHL Media Sponsorship Agreement

Rogers and Scotiabank Sign Six-Year NHL Media Sponsorship Agreement 
FOR: Scotiabank 
AND Rogers Communications 
MAY 28, 2014 
Rogers and Scotiabank Sign Six-Year NHL Media Sponsorship Agreement 
Scotiabank Becomes Title Sponsor of Wednesday Night Hockey, a Presenting
Sponsor of Sunday Night Hockey, and a Sponsor of Hockey Night in Canada 
TORONTO, ON --(Marketwired - May 28, 2014) -  Rogers and Scotiabank today
announced a six-year NHL sponsorship agreement, engaging consumers through
grassroots initiatives, storytelling, and innovation while delivering
significant multiplatform brand exposure across Rogers's suite of media
assets. The long-term agreement, which begins with the 2014-15 season and runs
through 2019-20, will be a significant cornerstone in bringing the best hockey
experience to Canadians.  
"Hockey matters to Canadians, and it matters to us," said Scott
Moore, President of Sportsnet & NHL Properties. "Scotiabank has a
tremendous tradition of supporting the NHL and grassroots hockey across Canada.
They are passionate about our communities and are aggressive on innovation.
This partnership is a continued strategic association with the sport Canadians
love, and we look forward to taking fans on an exciting journey." 
"Scotiabank is thrilled to partner with Rogers to unite and share stories
of communities across Canada through our passion and love for hockey,"
says John Doig, Scotiabank's Chief Marketing Officer. "We believe in
the values of teamwork and commitment that hockey teaches, and we're
excited to be teammates to reach more customers." 
Details of the sponsorship deal will include: 
--  Title sponsor of Scotiabank Wednesday Night Hockey on Sportsnet
--  A presenting sponsor of Sunday Night Hockey on City
--  Title sponsor of Scotiabank Hockey Day in Canada
--  Scotiabank sponsorship throughout Hockey Night in Canada, the Stanley 
Cup Playoffs and Stanley Cup Final, which includes an opportunity for 
Scotiabank-sponsored minor hockey teams to introduce Hockey Night in 
Canada every Saturday night 
In addition, Scotiabank and Rogers will provide a range of fan initiatives and
community programs throughout the course of the sponsorship agreement and will
work together on the development of innovative NHL content and technology.
Additional details to be announced over the coming months. 
As part of the deal, Scotiabank will also leverage Rogers' diverse
portfolio of media assets for non-NHL related advertising. 
This marks the first NHL sponsorship agreement since Rogers Communications
secured a 12-year deal with the NHL in November 2013 for exclusive national
broadcast and multimedia rights in Canada, beginning with the 2014-15 season. 
About Rogers Communications
Rogers Communications is a diversified Canadian communications and media
company. We are Canada's largest provider of wireless voice and data
communications services and one of Canada's leading providers of cable
television, high speed internet and telephony services. Through Rogers Media we
are engaged in radio and television broadcasting, televised shopping, magazines
and trade publications, sports entertainment, and digital media. We are
publicly traded on the Toronto Stock Exchange (TSX: RCI.A) and (TSX: RCI.B) and
on the New York Stock Exchange (NYSE: RCI). For further information about the
Rogers group of companies, please visit 
About Scotiabank
Scotiabank is the Official Bank of the NHL, NHL Alumni, CWHL, Vancouver
Canucks, Winnipeg Jets, Toronto Maple Leafs, Ottawa Senators, Edmonton
Oilers and the Calgary Flames whose home arena is the Scotiabank Saddledome.
The Bank also has a partnership with the Montreal Canadiens. Scotiabank has a
long tradition of supporting hockey in Canada from local teams and minor hockey
associations to professional players and leagues. Across Canadian communities
coast to coast, Scotiabank's Community Hockey Sponsorship Program reaches
out to over 5,000 minor hockey teams. To find out more about Scotiabank's
hockey programs, please visit  
Scotiabank is a leading financial services provider in over 55 countries and
Canada's most international bank. Through our team of more than 86,000
employees, Scotiabank and its affiliates offer a broad range of products and
services, including personal and commercial banking, wealth management,
corporate and investment banking to over 21 million customers. With assets of
$792 billion (as at April 30, 2014), Scotiabank trades on the Toronto (TSX:
BNS) and New York (NYSE: BNS) Exchanges. Scotiabank distributes the Bank's
media releases using Marketwired. For more information please visit 
Media Contacts
Jennifer Neziol
Gordon Smith
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-0- May/28/2014 13:00 GMT
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