Rogers and Scotiabank Sign Six-Year NHL Media Sponsorship Agreement

Rogers and Scotiabank Sign Six-Year NHL Media Sponsorship Agreement 
Scotiabank Becomes Title Sponsor of Wednesday Night Hockey, a
Presenting Sponsor of Sunday Night Hockey, and a Sponsor of Hockey
Night in Canada 
TORONTO, ON  -- (Marketwired) -- 05/28/14 --  Rogers and Scotiabank
today announced a six-year NHL sponsorship agreement, engaging
consumers through grassroots initiatives, storytelling, and
innovation while delivering significant multiplatform brand exposure
across Rogers's suite of media assets. The long-term agreement, which
begins with the 2014-15 season and runs through 2019-20, will be a
significant cornerstone in bringing the best hockey experience to
"Hockey matters to Canadians, and it matters to us," said Scott
Moore, President of Sportsnet & NHL Properties. "Scotiabank has a
tremendous tradition of supporting the NHL and grassroots hockey
across Canada. They are passionate about our communities and are
aggressive on innovation. This partnership is a continued strategic
association with the sport Canadians love, and we look forward to
taking fans on an exciting journey." 
"Scotiabank is thrilled to partner with Rogers to unite and share
stories of communities across Canada through our passion and love for
hockey," says John Doig, Scotiabank's Chief Marketing Officer. "We
believe in the values of teamwork and commitment that hockey teaches,
and we're excited to be teammates to reach more customers." 
Details of the sponsorship deal will include: 

--  Title sponsor of Scotiabank Wednesday Night Hockey on Sportsnet
--  A presenting sponsor of Sunday Night Hockey on City
--  Title sponsor of Scotiabank Hockey Day in Canada
--  Scotiabank sponsorship throughout Hockey Night in Canada, the Stanley
    Cup Playoffs and Stanley Cup Final, which includes an opportunity for
    Scotiabank-sponsored minor hockey teams to introduce Hockey Night in
    Canada every Saturday night

In addition, Scotiabank and Rogers will provide a range of fan
initiatives and community programs throughout the course of the
sponsorship agreement and will work together on the development of
innovative NHL content and technology. Additional details to be
announced over the coming months. 
As part of the deal, Scotiabank will also leverage Rogers' diverse
portfolio of media assets for non-NHL related advertising. 
This marks the first NHL sponsorship agreement since Rogers
Communications secured a 12-year deal with the NHL in November 2013
for exclusive national broadcast and multimedia rights in Canada,
beginning with the 2014-15 season. 
About Rogers Communications
Rogers Communications is a diversified Canadian communications and
media company. We are Canada's largest provider of wireless voice and
data communications services and one of Canada's leading providers of
cable television, high speed internet and telephony services. Through
Rogers Media we are engaged in radio and television broadcasting,
televised shopping, magazines and trade publications, sports
entertainment, and digital media. We are publicly traded on the
Toronto Stock Exchange (TSX: RCI.A) and (TSX: RCI.B) and on the New
York Stock Exchange (NYSE: RCI). For further information about the
Rogers group of companies, please visit 
About Scotiabank
Scotiabank is the Official Bank of the NHL®, NHL Alumni™, CWHL,
Vancouver Canucks®, Winnipeg Jets®, Toronto Maple Leafs®, Ottawa
Senators, Edmonton Oilers® and the Calgary Flames® whose home arena
is the Scotiabank Saddledome. The Bank also has a partnership with
the Montreal Canadiens®. Scotiabank has a long tradition of
supporting hockey in Canada from local teams and minor hockey
associations to professional players and leagues. Across Canadian
communities coast to coast, Scotiabank's Community Hockey Sponsorship
Program reaches out to over 5,000 minor hockey teams. To find out
more about Scotiabank's hockey programs, please visit  
Scotiabank is a leading financial services provider in over 55
countries and Canada's most international bank. Through our team of
more than 86,000 employees, Scotiabank and its affiliates offer a
broad range of products and services, including personal and
commercial banking, wealth management, corporate and investment
banking to over 21 million customers. With assets of $792 billion (as
at April 30, 2014), Scotiabank trades on the Toronto (TSX: BNS) and
New York (NYSE: BNS) Exchanges. Scotiabank distributes the Bank's
media releases using Marketwired. For more information please visit 
Media Contacts
Jennifer Neziol
Gordon Smith
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