Playtech Retail Strategy Strengthened by Appointment of Shay Segev

      Playtech Retail Strategy Strengthened by Appointment of Shay Segev

  PR Newswire

  LONDON, May 27, 2014

LONDON, May 27, 2014 /PRNewswire/ --

Playtech , the international designer, developer and licensor of software and
services for the online, mobile, TV and land-based gaming industry, is proud
to announce the appointment of Shay Segev as the Chief Executive Officer of
its Retail arm operated by its subsidiary, Videobet.

 (Logo: http://photos.prnewswire.com/prnh/20120515/531552 )

With this new appointment, Playtech reinforces its commitment to innovation,
allowing bricks and mortar gaming businesses to connect to the digital mobile
world and enjoy substantial growth beyond their physical locale and expand new
revenue opportunities.

Shay joined Playtech in 2006 as the COO of Videobet and was appointed as the
COO of Playtech in 2011. His career spans across both retail and online gaming
as an executive manager focusing on innovation and growth. In his previous
roles, Shay was pivotal in the roll-out 25,000 Videobet machines in UK betting
shops and led many of Playtech's successful online initiatives. More recently,
Shay joined the Gaming Standards Association (GSA) as a board member,
contributing to the future of the multi-channel gaming experience.

Playtech's Retail technologies are widely used in UK betting shops such as
Coral and Ladbrokes. This offering has been strengthened to include a new
generation casino floor management system, already installed in more than 60
casinos and soon to be rolled-out across all Genting UK sites in 2014.

The Playtech Retail division is firmly focused on providing solutions that
unify online, mobile and retail player experiences, resulting in a full
turnkey solution within a single ecosystem. These developments are now
mobilising the link between betting shops, lotteries and gaming floors with
online gaming, creating a truly seamless experience for players across all
channels. A good example of this is Coral's Connect programme, the first
unified multi-channel system connecting interactive and retail gaming. Coral
Connect links the UK bookmaker's online gaming operation to its 1,800 betting
shops to provide a single customer account and wallet for interactive gaming,
electronic gaming machines and over-the-counter betting.

Shay Segev commented, "I am delighted to lead Playtech's Retail arm through
its next strategic phase of combining our retail and online offering. The
forthcoming years promise to be of great strategic and operational importance,
as we embark on many initiatives to create a full turnkey solution that will
allow retail businesses to transition into the digital world. Through our
technology we will enable our clients to enjoy a single ecosystem that will
help them to fully maximise business performance across their entire offering.
"

About Playtech   

Playtech http://www.playtech.com develops unified software platforms and
content for the online and land-based gaming industry, together with providing
a range of ancillary services such as marketing, hosting and CRM services.

The Group's capabilities enable the delivery of an integrated software or
turnkey solution, with players accessing online, broadcast, mobile and
server-based gaming terminals through a single account.

New licensees include existing online operators upgrading or diversifying
their offering, land-based casino groups, government sponsored entities such
as lotteries, and new entrants making their online gaming debut, particularly
in newly-regulated markets.

Founded in 1999, Playtech is listed on the London Stock Exchange and has over
3,000 employees located in twelve countries. Its leading gaming applications
include casino, poker, bingo, sports betting, live, mobile and social gaming,
casual and fixed odds games.

http://www.playtech.com

For further information contact:

 PlaytechLtd MorWeizer,ChiefExecutiveOfficer
RonHoffman,ChiefFinancialOfficer c/oPelhamBellPottinger
+44(0)20-7861-3232  AdamKay,HeadofInvestorRelations +44(0)1624-645954

PelhamBellPottinger DavidRydell/OllyScott/Guy Scarborough
+44(0)20-7861-3232
 
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