Canon’s New Marketing Campaign Sparks a Culture of Striving for More – More Creative Possibilities with Photos and Video

  Canon’s New Marketing Campaign Sparks a Culture of Striving for More – More
  Creative Possibilities with Photos and Video When You “Bring It”

   New Campaign Includes TV, Theater and Digital Advertising as Well as New
                    Consumer-centric “Bring It” Microsite

Business Wire

MELVILLE, N.Y. -- May 27, 2014

Canon U.S.A., Inc., a leader in digital imaging solutions, is proud to
announce a new marketing campaign, “Bring It,” designed to enlighten consumers
to a new perspective of telling better stories with higher quality images and
video. The campaign, scheduled to roll out this month, features Canon’s line
of EOS digital SLR cameras and lenses with a rallying cry for everyone to
bring their best images and videos to be shared on the Canon “Bring It”
microsite.

With a history dating as far back as the 1930s, Canon brought high-quality
photography to market. Then, the heritage brand was the first to bring
Hollywood caliber HD video to its digital SLR cameras. Today, Canon builds on
its legacy by bringing a movement designed to show the public the value a
Canon camera can bring, to capture outstanding images and videos. Consumers
should not settle for good enough, when they can have great. The new ‘Bring
It’ campaign asks the masses to bring their talent, bring everything they have
to the art of creating inspiring still and video images.

Through a series of TV, in-cinema and digital spots, “Bring It” pays homage to
Canon’s past and future as a leader in digital imaging technology, including
scenes from the recent film Need for Speed as well as personal home videos 
conveying the impact Canon has had from Hollywood to the general public.
Consumers are also encouraged to be part of this social movement, using the
hashtag #BringIt every time they upload their creative HD videos and still
images on social media sharing sites like Facebook, Twitter, and YouTube.
Consumer submitted content shared online with #BringIt may be featured and
celebrated on the campaign microsite, bringit.usa.canon.com, beginning in
July.

“We want this new ad campaign to inspire everyone who is passionate about
photography to show us the talents they possess,” said Yuichi Ishizuka,
president and COO, Canon U.S.A. “The idea behind ‘Bring It’ is to encourage
people to strive to not only take better pictures and videos, but to take
their cameras wherever they go, allowing them to tell their unique visual
stories –stories that will stand out from the crowd and last a lifetime.”

Bring It Microsite

In addition, the “Bring It” microsite will serve as a gallery for
consumer-submitted images and video, visitors to the bringit.usa.canon.com
microsite will get a behind-the-scenes view of the inspiration behind each
contribution and information on the products and methods used to produce what
is being showcased. The microsite will also feature interactive content about
Canon products, as well as educational tools to help inspire and guide
consumers as they embark on their own journeys of producing still images and
Hollywood caliber HD videos.

For the latest news and announcements related to Canon’s “Bring It” campaign,
follow @CanonUSAImaging on Twitter and join the conversation with #BringIt. To
view the “Bring It” commercial please visit:
https://www.youtube.com/watch?v=S6vFwq6Zuhw.

About Canon U.S.A., Inc.

Canon U.S.A., Inc., is a leading provider of consumer, business-to-business,
and industrial digital-imaging solutions. With approximately $36 billion in
global revenue, its parent company, Canon Inc. (NYSE:CAJ) ranks third overall
in U.S. patents registered in 2013,† and is one of Fortune Magazine's World’s
Most Admired Companies in 2014. In 2013, Canon U.S.A. has received the
PCMag.com Readers’ Choice Award for Service and Reliability in the digital
camera and printer categories for the tenth consecutive year, and for
camcorders for the past three years. Canon U.S.A. is committed to the highest
level of customer satisfaction and loyalty, providing 100 percent U.S.-based
consumer service and support for all of the products it distributes. Canon
U.S.A. is dedicated to its Kyosei philosophy of social and environmental
responsibility. To keep apprised of the latest news from Canon U.S.A., sign up
for the Company's RSS news feed by visiting www.usa.canon.com/rss and follow
us on Twitter @CanonUSA.

†Based on weekly patent counts issued by United States Patent and Trademark
Office.

Contact:

Editorial Contacts:
Canon U.S.A., Inc.
Robert Luckett, 631-330-5205
rluckett@cusa.canon.com
or
Canon U.S.A., Inc.
Leigh Nofi, 631-330-3783
lnofi@cusa.canon.com
or
Canon U.S.A. website:
www.usa.canon.com
or
For sales information/customer support:
1-800-OK-CANON
ccenter@cits.canon.com
 
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