Cracker Barrel Old Country Store, Inc. Now Offering CB Old Country Store™
Premium Beef Jerky and Bacon Jerky
In Cracker Barrel Old Country Store® Locations
LEBANON, Tenn. -- May 23, 2014
Just in time for summer travel and family road trips, Cracker Barrel Old
Country Store, Inc. announced today it is adding CB Old Country Store™ premium
beef jerky and bacon jerky exclusively at its retail stores. The announcement
comes on the heels of the successful launch of various licensed food products
into grocery stores last fall in partnership with John Morrell Food Group, a
subsidiary of Smithfield Foods, Inc.
“We expect the addition of these premium cuts of beef jerky and bacon jerky at
our retail stores to be a big hit with our loyal guests and travelers during
summer activities and road trips,” said Ed Greene, Senior Vice President,
Strategic Initiatives of Cracker Barrel Old Country Store, Inc.
The CB Old Country Store™ beef jerky is made from premium cuts of slow cooked
and seasoned beef, is 96% fat free and contains 10 grams of protein per
serving. Made in the USA, it is thinly sliced for a tender bite and texture.
The CB Old Country Store™ bacon jerky, also made in the USA, is produced from
center cut bacon strips and is sliced three times thicker than other jerky.
Hickory smoked for a more savory bite, the CB Old Country Store™ bacon jerky
has 11 grams of protein per serving.
Other licensed CB Old Country Store™ products include bacon, lunchmeat, ham
and deli meats.
About Cracker Barrel Old Country Store, Inc.
Cracker Barrel Old Country Store, Inc. provides a friendly home-away-from home
in its old country stores and restaurants. Guests are cared for like family
while relaxing and enjoying real home-style food and shopping that’s
surprisingly unique, genuinely fun and reminiscent of America’s country
heritage…all at a fair price.
Cracker Barrel Old Country Store, Inc. (NASDAQ:CBRL) was established in 1969
in Lebanon, Tennessee and operates 627 company-owned locations in 42 states.
For more information, visit crackerbarrel.com.
About John Morrell Food Group
With over a century and a half of experience, John Morrell Food Group brands
have become respected and well known for providing premium-quality meat
products to families across the United States. With products ranging from
lunchmeat and franks to smoked sausage, bacon and pepperoni, the John Morrell
Food Group is an important part of consumers’ mealtimes. The John Morrell Food
Group offers several national and regional brands including Armour®, Eckrich®,
John Morrell®, Curly’s®, Patrick Cudahy®, Carando®, Healthy One®, Margherita®,
Kretschmar® and LunchMakers®.
About Smithfield Foods, Inc.
Smithfield Foods, Inc. is a $14 billion global food company and the world's
largest pork processor and hog producer. In the United States, the company is
also the leader in numerous packaged meats categories with popular brands
including Smithfield®, Eckrich®, Farmland®, Armour®, Cook's®, Gwaltney®, John
Morrell®, Kretschmar®, Curly's®, Carando®, Margherita®, and Healthy Ones®.
Smithfield Foods, Inc. is committed to providing good food in a responsible
way and maintains robust animal care, community involvement, employee safety,
environmental, and food safety and quality programs. For more information,
visit www.smithfieldfoods.com and www.smithfieldcommitments.com.
Neither Cracker Barrel Old Country Store, Inc. nor CB OLD COUNTRY STORE™
products are affiliated with Kraft or Kraft’s CRACKER BARREL® cheese.
Cracker Barrel Old Country Store, Inc.
Jim Keller, 615-235-4644
Corporate Communications Manager
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