Mazda Opens New National Sales Company in Colombia

Mazda Opens New National Sales Company in Colombia 
Aiming to strengthen sales in the country 
Tokyo, May 23, 2014 - (JCN Newswire) -  Mazda Motor Corporation has announced
that operations began today at its newly-established national sales company in
Colombia, MAZDA DE COLOMBIA S.A.S. (MCOL). Mazda established MCOL in order to
strengthen its framework for the import and sale of Mazda vehicles and the
provision of after-sales services. 
Mazda began assembling vehicles in Colombia in 1983 with Compania Colombiana
Automotriz S.A. (CCA). Since then, with a focus on locally-assembled models,
CCA has overseen sales of Mazda vehicles and built up the Mazda brand in the
country. Moving forward, MCOL will import and sell completely built-up vehicles
from Japan, Thailand and Mexico and provide after-sales services. The Colombian
market continues to grow, and with this move Mazda aims to further strengthen
both its business and brand image in the country. Assembly of Mazda vehicles at
CCA finished at the end of April 2014. 
In regards to the start of operations at MCOL, Mazda's Executive Officer
and General Manager of Global Sales and Marketing, Yasuhiro Aoyama said,
"We have steadily developed our business in Colombia over the 31 years
since local assembly began in 1983. As a result, both the public awareness and
strength of the Mazda brand have increased. Moving forward with MCOL, we will
take full advantage of our ability to supply vehicles from our new plant in
Mexico, and offer our Colombian customers even higher levels of service and
product quality. With our new generation of products that adopt SKYACTIV
TECHNOLOGY and KODO-Soul of Motion design, Mazda will continue its efforts to
become a brand that engenders long-term customer loyalty." 
In addition to models such as the Mazda6 (known as Atenza in Japan) and Mazda
CX-5, which are already on sale in the country, MCOL is planning to launch the
all-new Mazda3 (known as Axela in Japan), production of which began in Mexico
recently. Working closely with its business partners, dealers and suppliers,
Mazda will push forward developing its business and strengthening the Mazda
brand in Colombia. 
Outline of new national sales company in Colombia 

Company name:       MAZDA DE COLOMBIA S.A.S. (MCOL)
Location:           Bogota, Colombia
Representative:     Fabio Sanchez
Capital structure:  Mazda 100%
Operation start:    May 2014
Model lineup:       Mazda3, Mazda6, CX-5, BT-50, Mazda2 (Demio in Japan),
Mazda MX-
                    5 (Roadster) and CX-9

About Mazda 
Mazda Motor Corporation (TSE: 7261) started manufacturing tools in 1929 and
soon branched out into production of trucks for commercial use. In the early
1960s, Mazda launched its first passenger car models and began developing
rotary engines. Still headquartered in Hiroshima in western Japan, Mazda today
ranks as one of Japan's leading automakers, and exports cars to the United
States and Europe for over 30 years. For more information, please visit 
Ms. Mayumi Handa
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