Odobo Expands Games Distribution With Betfair Deal
GIBRALTAR, May 22, 2014
GIBRALTAR, May 22, 2014 /PRNewswire/ --
Odobo, the Developer Program for the regulated gambling industry, announces a
new agreement with leading operator, Betfair. The deal will provide new
premium device-interoperable HTML5 games to Betfair via the Odobo Marketplace.
Betfair is the second operator to join the Odobo Marketplace, opening a new
distribution opportunity constituting almost a million active customers in
more than 100 countries. As one of the largest online betting and gaming
operators in the UK market, Betfair represents a significant milestone for
Odobo and its development community.
In return, Betfair gains immediate access to the 23 games currently live in
the Odobo Marketplace along with a set of exclusive games commissioned from
Odobo's approved developers to coincide with the FIFA World Cup ^[ ^TM ^] .
Betfair can also expect more than 60 additional titles to be available before
the end of 2014. More than 20 studios are currently developing this innovative
content using Odobo's sophisticated suite of development tools that includes
the Game Development Kit (GDK).
Julian Jarvis, Chief Business Affairs Officer at Odobo, said: "Odobo provides
leading operators like Betfair with a powerful new way to engage with game
developers and bring engaging new content to their players. We are delighted
to have Betfair adopting our unique model - one that supports key stakeholders
in the industry from game concept through to end user. This deal also
represents a significant increase in the distribution opportunity we offer our
Since launching with bet365 in Q4 2013, Odobo has piqued the interest of game
developers worldwide by coupling a clear business opportunity with its
multi-million pound bespoke technologies and services. Furthermore, the Odobo
Developer Program enables a singularly fast and original route to develop and
distribute games whilst minimising the challenges associated with
understanding regulated markets. This ensures that developers are able to
focus on the creative aspects of what makes a game great.
Betfair is expected to launch the first wave of games from the Odobo
Marketplace in the coming weeks.
With concurrent integration projects underway,Odobo expects to announce
further distribution opportunities via additional leading gaming operators
Odobo has developed and deployed the industry's first HTML5 Marketplace and
Developer Program for the real-money gaming industry. The result is a modern,
fully distributed and cloud-enabled solution devised by industry veterans
specialising in mission-critical systems.
The Odobo Marketplace is an integrated "App Store" where the latest HTML5
games can be licensed from developers on the platform. A single integration
provides access to the full Odobo content portfolio. All games are presented
with profiles that contain promotional imagery, descriptions, screenshots,
icons, commercial terms, territorial rights, languages, marketing assets, and
exposure details. Like other app stores, deploying and configuring any game
takes just a few clicks, with no downtime or assistance required from
The Odobo Developer Program provides an opportunity for studios worldwide to
get their games into regulated markets. The program specialises in recruiting,
supporting, and assisting developers through their entire game production
process. Developers are supported with an impressive array of state-of-the-art
technologies and services that include: Game Development Kit (GDK), HTML5
development tools & environments, game engine creation & mathematical
verification, compliance support, localisation screening and oversight,
marketing & promotional bundling, in addition to business development with
Odobo, based in Gibraltar, is licensed and regulated by the Gibraltar Gambling
Commission. The company employs over 80 staff.
Odobo, Odobo Marketplace, and Odobo Play are registered trademarks of Odobo
Contact: Victoria Bonner, PR & Senior Copywriter, E:
Victoria.firstname.lastname@example.org, S: Victoria.Odobo, M: +350 58007782
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